Consumer Defensive news reactions
The typical Consumer Defensive name's news reactions land within 1.10pp — the middle 50% of its measured moves at 30 minutes, across 360 names. Sector membership is CURRENT, not point-in-time: a name is counted where it sits today, including for reactions measured three years ago. Every measured ticker →
Consumer Defensive names differ by how far they move, not which way.
Of the 360 measured Consumer Defensive names, 169 have a median 30-minute reaction of exactly 0.00%, 86 are above zero and 105 below. That is why no single Consumer Defensive median is published: the middle of that distribution is zero, and it is zero for every sector on this site. What differs between sectors is how WIDE a typical name’s reactions are — the median Consumer Defensive name’s middle 50% spans 1.10pp — and how often they close up: the median name here is positive on 44% of its measured events.
The 24 most-measured Consumer Defensive names.
| Ticker | Events | Median 30-min | % positive | Middle 50% |
|---|---|---|---|---|
| COST | 2,000+ | -0.02% | 48% | 0.71pp |
| GNCGY | 2,000+ | 0.00% | 4% | 0.00pp |
| KO | 2,000+ | -0.02% | 47% | 0.53pp |
| WMT | 2,000+ | +0.01% | 52% | 0.73pp |
| BTI | 1,905 | +0.01% | 51% | 0.27pp |
| LRN | 1,673 | +0.06% | 52% | 1.05pp |
| TATYY | 1,627 | 0.00% | 6% | 0.00pp |
| SAFM | 1,489 | +0.00% | 50% | 0.65pp |
| WBA | 1,468 | -0.05% | 45% | 1.02pp |
| CELH | 1,403 | -0.30% | 41% | 1.82pp |
| MGPI | 1,343 | -0.17% | 43% | 1.32pp |
| RBGLY | 1,339 | 0.00% | 44% | 0.25pp |
| HMHC | 1,309 | 0.00% | 48% | 1.01pp |
| ELF | 1,253 | -0.05% | 48% | 1.90pp |
| ADM | 1,207 | +0.06% | 53% | 0.90pp |
| LW | 1,165 | -0.05% | 47% | 1.00pp |
| GPX | 1,121 | +0.08% | 53% | 1.01pp |
| LNDC | 1,115 | 0.00% | 45% | 1.06pp |
| MRWSY | 1,100 | 0.00% | 42% | 0.59pp |
| FRED | 1,086 | 0.00% | 48% | 1.40pp |
| EL | 1,079 | -0.03% | 49% | 0.98pp |
| DG | 1,034 | -0.00% | 49% | 1.15pp |
| PG | 986 | +0.01% | 53% | 0.44pp |
| AVP | 973 | -0.13% | 43% | 1.73pp |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Ranked by measured events, most first — the bake caps a name’s count at 2,000, so names at the cap are ordered by symbol rather than by anything measured. Every number on this page is a cross-section over NAMES, one vote each: a name with 2,000 measured events counts the same as one with 40, and none of these are pooled event medians.
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All eleven sectors, ranked by width →
Other sectors: Financial Services → · Healthcare → · Technology → · Industrials → · Consumer Cyclical → · Basic Materials → · Energy → · Real Estate → · Utilities → · Communication Services →