Ticker reaction data · Technology

Apple (AAPL)

AAPL moved a median of +0.16% 30 minutes after news, and -0.28% by the close. How AAPL actually reacts to news — the realized, point-in-time move the market made, measured across 2,000+ labeled events over the last three years with zero look-ahead.

The quantified answer

AAPL’s median reaction, across the day.

+0.16%
Median 30-min
Typical reaction 30 minutes after any AAPL news
58%
Moved up
Share of AAPL news events that rose at 30 minutes
-0.28%
Median to close
Where AAPL typically settles by the closing bell
AAPL median reaction to newsAAPL median reaction to news across 2 horizons: 30-min +0.16%, to close -0.28%.30-minto close30-min: +0.16%to close: -0.28%+0.16%-0.28%-0.28%0+0.16%
Median move vs. the price at the news timestamp, across 2,000+ labeled events.
Where AAPL reactions landvs 2,000+ measured AAPL reactions
AAPLMiddle 50% · -0.28% to +0.61%Zero: 0.00%Median: +0.16%Median +0.16%-1.00%0+1.00%
Middle 50% of AAPL reactions-0.28% to +0.61%
Median reaction (30-min)+0.16%
Measured reactions2,000+
Point-in-time · zero look-ahead

Half of all Apple news events land between -0.28% and +0.61% at 30 minutes.

Reaction stats as of 2026-07-14. Newest measured event . Reaction = percent move vs. the price at the news timestamp.

By event type

How AAPL reacts, by analyst action.

EventEventsMedian 30-min% positiveMedian to close
Analyst upgrades68+0.36%66%+0.66%
Analyst downgrades64-0.03%45%-0.11%
Coverage initiations21+0.48%85%+0.18%
Rating reiterations588+0.02%52%-0.05%
Price-target raises128-0.03%45%-0.29%
Price-target cuts44+0.07%57%-0.23%

Last 3 years, pulled 2026-07-14. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how AAPL ranks against every other measured name →

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Latest news

Recent AAPL events, each with its measured reaction. (Page 1 of 7.)

DateHeadlineEventSource5-minTo close
Apple’s Outstanding Comedy Widow’s Bay triumphs as the most decorated freshman comedy in Emmy history and Apple TV leads as the most awarded network at the 78th Primetime Emmy AwardsPress releaseBusiness Wire+0.03%+0.35%
PETL Introduces PETL 2 Plus: A Full Extra Charge for Your iPhone Duo in a 5,000mAh MagSafe BatteryPress releasePR Web-0.21%-0.50%
Apple advances health and fitness capabilities using Apple Intelligence and the most accurate heart rate sensing in a wearablePress releaseBusiness Wire+0.46%+0.89%
Apple debuts iPhone 18 Pro and iPhone 18 Pro MaxPress releaseBusiness Wire+0.04%+1.19%
Apple introduces AirPods 5, featuring best-in-class open-ear Active Noise CancellationPress releaseBusiness Wire+0.21%+1.30%
Apple unveils Apple Watch Ultra 4Press releaseBusiness Wire+0.44%+0.88%
Apple unveils iPhone DuoPress releaseBusiness Wire+0.47%+1.67%
Introducing Apple Watch Series 12, with the all-new Health Sensing SystemPress releaseBusiness Wire+0.44%+0.88%
Form 8-K/A Apple Inc. For: Apr 17SEC filing · Form 8-KSEC EDGAR-0.50%-0.55%
Apple introduces M6 and M5 Ultra for a big leap in performance and AI computePress releaseBusiness Wire+0.15%-0.34%
Apple introduces new Mac Studio with M5 Max and M5 Ultra — the ultimate desktop for on-device AI and the most extreme pro workflowsPress releaseBusiness Wire+0.15%-0.34%
Apple’s new Mac mini, featuring M6 and M5 Pro, delivers a massive leap in AI performance, supercharging the leading desktop for always-on agentic computingPress releaseBusiness Wire+0.15%-0.34%
Apple opens Advanced Manufacturing Center in HoustonPress releaseBusiness Wire+0.03%+0.64%
America's Rare Earth Comeback Is Gathering Serious MomentumPress releaseCanada Newswire-0.58%+1.39%
Form 10-Q Apple Inc. For: Jun 27SEC filing · Form 10-QSEC EDGAR-0.58%+1.39%
Apple reports third quarter resultsPress releaseBusiness Wire-0.58%+1.39%
Form 8-K Apple Inc. For: Jul 30SEC filing · Form 8-KSEC EDGAR-0.58%+1.39%
Apple Upgrade launches in the United StatesPress releaseBusiness Wire-0.07%+0.02%
RAM® Mounts and MagTek® Take Checkout Beyond the Counter with New Innovation, Easing the Transition from Mobile to MountedPress releasePR Web+0.46%-0.03%
BinBase Launches 2026 BIN Database Featuring 6-11 Digit Waterfall Lookup for High-Precision Payment RoutingPress releasePR Web-0.40%-0.57%
Apple scores record 89 Emmy Award nominations, with top category nods for celebrated comedies Widow’s Bay, Shrinking, and Margo’s Got Money Troubles, and global hit dramas Pluribus, Slow Horses, and Your Friends & NeighborsPress releaseBusiness Wire+0.15%+1.78%
Apple to increase spend with Broadcom to produce billions more U.S. chipsPress releaseBusiness Wire-0.99%+0.45%
Turning Conversations into Secure Payments: Key IVR Launches Click-to-Pay for ZoomPress releasePR Web+0.40%+0.89%
Apple accelerates app development with new intelligence frameworks and advanced toolsPress releaseBusiness Wire-0.69%-3.15%
Apple Intelligence brings powerful AI capabilities into everyday experiencesPress releaseBusiness Wire+0.13%-1.17%
Apple introduces Siri AI, a profoundly more capable and personal assistantPress releaseBusiness Wire+0.13%-1.17%
Apple previews new child safety featuresPress releaseBusiness Wire+0.10%-1.20%
WWDC26: Apple unveils next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvementsPress releaseBusiness Wire+0.13%-1.17%
Form SD Apple Inc.SEC filing · Form SDSEC EDGAR+0.76%+0.13%
Apple unveils new accessibility features, and updates powered by Apple IntelligencePress releaseBusiness Wire+0.63%+0.57%
TunesKit Launches iPhone Unlocker V3.5, Introducing Jailbreak-Free Activation Lock RemovalPress releasePR Web-0.09%+0.15%
Payway and Chargebee Partner to Streamline Subscription Payments and Reduce Revenue LossPress releasePR Web-0.79%-0.60%
Form 10-Q Apple Inc. For: Mar 28SEC filing · Form 10-QSEC EDGAR+0.62%+0.41%
Apple reports second quarter resultsPress releaseBusiness Wire+0.62%+0.41%
Form 8-K Apple Inc. For: Apr 30SEC filing · Form 8-KSEC EDGAR+0.62%+0.41%
Form 8-K Apple Inc. For: Apr 17SEC filing · Form 8-KSEC EDGAR-0.35%-2.01%
Johny Srouji named Apple’s Chief Hardware OfficerPress releaseBusiness Wire-0.35%-2.01%
Tim Cook to become Apple Executive Chairman; John Ternus to become Apple CEOPress releaseBusiness Wire-0.35%-2.01%
SplitFlapSend™ Turns Everyday Messages into Nostalgic, Shareable Split-Flap Videos on iPhonePress releasePR Web-0.26%+0.42%
Why Rare Earth Magnets are the World's Most Dangerous BottleneckPress releasePR Newswire-0.17%+2.46%
Coolmuster Mobile Transfer Unifies Cross-Platform Data Migration Beyond Apple's Native ToolsPress releasePR Web+0.19%+0.46%
Apple’s Worldwide Developers Conference returns the week of June 8Press releaseBusiness Wire-0.19%+0.10%
Apple introduces AirPods Max 2Press releaseBusiness Wire-0.04%+0.33%
The Drone Revolution's Dependence on Chinese Rare Earth Processing - OilPrice.com Market CommentaryPress releasePR Newswire+0.11%+0.18%
Say hello to MacBook NeoPress releaseBusiness Wire-0.27%-0.82%
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflowsPress releaseBusiness Wire-0.70%+0.16%
Apple introduces MacBook Pro with all-new M5 Pro and M5 Max, delivering breakthrough pro performance and next-level on-device AIPress releaseBusiness Wire-0.70%+0.16%
Apple introduces the new MacBook Air with M5Press releaseBusiness Wire-0.70%+0.16%
Apple unveils new Studio Display and all-new Studio Display XDRPress releaseBusiness Wire-0.70%+0.16%
Apple introduces iPhone 17ePress releaseBusiness Wire-0.31%+0.91%

Each headline opens its own page with the full realized reaction — the move the market actually made, measured from the news timestamp.

Keep exploring

Where else AAPL is measured.

AAPL earnings → · Analyst actions → · SEC filings → · Full history →

Other Technology names, measured the same way

TickerEventsMedian 30-min% positive
Advanced Micro Devices (AMD)2,000++0.06%52%
Broadcom (AVGO)2,000+-0.39%37%
Salesforce (CRM)2,000++0.07%54%
Citrix Systems, Inc. (CTXS)2,000+0.00%50%

Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.

All Technology names, measured the same way →

Every ticker we measure the same way24
Method

How the numbers are made.

How is Apple's median reaction calculated?

Every labeled AAPL news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 2,000+ events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.

What counts as a positive reaction?

Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 58% of AAPL's measured events are up at 30 minutes; the rest close the window flat or negative.

How often is this page updated?

The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-07-14.

Does AAPL's past reaction predict its next one?

No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.

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26M+ news records, 2006–2026 Operating since 2012 Point-in-time, zero look-ahead Peer-reviewable methodology (SSRN) ↗