Apple (AAPL)

How AAPL actually reacts to news — the realized, point-in-time move the market made, measured across 2,000+ labeled events over the last three years with zero look-ahead.

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The quantified answer

AAPL’s median reaction, across the day.

+0.16%

Median 30-min

Typical reaction 30 minutes after any AAPL news

58%

Moved up

Share of AAPL news events that rose at 30 minutes

-0.28%

Median to close

Where AAPL typically settles by the closing bell

Median move vs. the price at the news timestamp, across 2,000+ labeled events.

By event type

How AAPL reacts, by analyst action.

Event	Events	Median 30-min	% positive	Median to close
Analyst upgrades	68	+0.36%	66%	+0.66%
Analyst downgrades	64	-0.03%	45%	-0.11%
Coverage initiations	21	+0.48%	85%	+0.18%
Rating reiterations	588	+0.02%	52%	-0.05%
Price-target raises	128	-0.03%	45%	-0.29%
Price-target cuts	44	+0.07%	57%	-0.23%

Last 3 years, pulled 2026-07-14. Reaction = percent move vs. the price at the news timestamp. The same measurement runs across every name in the dataset.

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Recent AAPL events, each with its measured reaction. (Page 1 of 7.)

Date	Headline	Event	Source	5-min	To close
Aug 13, 2026	Apple opens Advanced Manufacturing Center in Houston	Press release	Business Wire	+0.03%	+0.64%
Jul 31, 2026	America's Rare Earth Comeback Is Gathering Serious Momentum	Press release	Canada Newswire	-0.58%	+1.39%
Jul 31, 2026	Form 10-Q Apple Inc. For: Jun 27	SEC filing · Form 10-Q	SEC EDGAR	-0.58%	+1.39%
Jul 30, 2026	Apple reports third quarter results	Press release	Business Wire	-0.58%	+1.39%
Jul 30, 2026	Form 8-K Apple Inc. For: Jul 30	SEC filing · Form 8-K	SEC EDGAR	-0.58%	+1.39%
Jul 28, 2026	Apple Upgrade launches in the United States	Press release	Business Wire	-0.07%	+0.02%
Jul 23, 2026	RAM® Mounts and MagTek® Take Checkout Beyond the Counter with New Innovation, Easing the Transition from Mobile to Mounted	Press release	PR Web	+0.46%	-0.03%
Jul 21, 2026	BinBase Launches 2026 BIN Database Featuring 6-11 Digit Waterfall Lookup for High-Precision Payment Routing	Press release	PR Web	-0.40%	-0.57%
Jul 8, 2026	Apple scores record 89 Emmy Award nominations, with top category nods for celebrated comedies Widow’s Bay, Shrinking, and Margo’s Got Money Troubles, and global hit dramas Pluribus, Slow Horses, and Your Friends & Neighbors	Press release	Business Wire	+0.15%	+1.78%
Jul 8, 2026	Apple to increase spend with Broadcom to produce billions more U.S. chips	Press release	Business Wire	-0.99%	+0.45%
Jun 30, 2026	Turning Conversations into Secure Payments: Key IVR Launches Click-to-Pay for Zoom	Press release	PR Web	+0.40%	+0.89%
Jun 8, 2026	Apple accelerates app development with new intelligence frameworks and advanced tools	Press release	Business Wire	-0.69%	-3.15%
Jun 8, 2026	Apple Intelligence brings powerful AI capabilities into everyday experiences	Press release	Business Wire	+0.13%	-1.17%
Jun 8, 2026	Apple introduces Siri AI, a profoundly more capable and personal assistant	Press release	Business Wire	+0.13%	-1.17%
Jun 8, 2026	Apple previews new child safety features	Press release	Business Wire	+0.10%	-1.20%
Jun 8, 2026	WWDC26: Apple unveils next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvements	Press release	Business Wire	+0.13%	-1.17%
May 28, 2026	Form SD Apple Inc.	SEC filing · Form SD	SEC EDGAR	+0.76%	+0.13%
May 19, 2026	Apple unveils new accessibility features, and updates powered by Apple Intelligence	Press release	Business Wire	+0.63%	+0.57%
May 19, 2026	TunesKit Launches iPhone Unlocker V3.5, Introducing Jailbreak-Free Activation Lock Removal	Press release	PR Web	-0.09%	+0.15%
May 14, 2026	Payway and Chargebee Partner to Streamline Subscription Payments and Reduce Revenue Loss	Press release	PR Web	-0.79%	-0.60%
May 1, 2026	Form 10-Q Apple Inc. For: Mar 28	SEC filing · Form 10-Q	SEC EDGAR	+0.62%	+0.41%
Apr 30, 2026	Apple reports second quarter results	Press release	Business Wire	+0.62%	+0.41%
Apr 30, 2026	Form 8-K Apple Inc. For: Apr 30	SEC filing · Form 8-K	SEC EDGAR	+0.62%	+0.41%
Apr 20, 2026	Form 8-K Apple Inc. For: Apr 17	SEC filing · Form 8-K	SEC EDGAR	-0.35%	-2.01%
Apr 20, 2026	Johny Srouji named Apple’s Chief Hardware Officer	Press release	Business Wire	-0.35%	-2.01%
Apr 20, 2026	Tim Cook to become Apple Executive Chairman; John Ternus to become Apple CEO	Press release	Business Wire	-0.35%	-2.01%
Apr 9, 2026	SplitFlapSend™ Turns Everyday Messages into Nostalgic, Shareable Split-Flap Videos on iPhone	Press release	PR Web	-0.26%	+0.42%
Mar 31, 2026	Why Rare Earth Magnets are the World's Most Dangerous Bottleneck	Press release	PR Newswire	-0.17%	+2.46%
Mar 24, 2026	Coolmuster Mobile Transfer Unifies Cross-Platform Data Migration Beyond Apple's Native Tools	Press release	PR Web	+0.19%	+0.46%
Mar 23, 2026	Apple’s Worldwide Developers Conference returns the week of June 8	Press release	Business Wire	-0.19%	+0.10%
Mar 16, 2026	Apple introduces AirPods Max 2	Press release	Business Wire	-0.04%	+0.33%
Mar 11, 2026	The Drone Revolution's Dependence on Chinese Rare Earth Processing - OilPrice.com Market Commentary	Press release	PR Newswire	+0.11%	+0.18%
Mar 4, 2026	Say hello to MacBook Neo	Press release	Business Wire	-0.27%	-0.82%
Mar 3, 2026	Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows	Press release	Business Wire	-0.70%	+0.16%
Mar 3, 2026	Apple introduces MacBook Pro with all-new M5 Pro and M5 Max, delivering breakthrough pro performance and next-level on-device AI	Press release	Business Wire	-0.70%	+0.16%
Mar 3, 2026	Apple introduces the new MacBook Air with M5	Press release	Business Wire	-0.70%	+0.16%
Mar 3, 2026	Apple unveils new Studio Display and all-new Studio Display XDR	Press release	Business Wire	-0.70%	+0.16%
Mar 2, 2026	Apple introduces iPhone 17e	Press release	Business Wire	-0.31%	+0.91%
Mar 2, 2026	Apple introduces the new iPad Air, powered by M4	Press release	Business Wire	-0.31%	+0.91%
Feb 25, 2026	MacStadium and Jigsaw24 announce strategic partnership to help organizations deploy and manage Apple at scale	Press release	PR Web	-0.02%	+0.87%
Feb 24, 2026	Apple accelerates U.S. manufacturing, with Mac mini production coming later this year	Press release	Business Wire	+1.19%	+1.54%
Feb 24, 2026	Form 8-K Apple Inc. For: Feb 24	SEC filing · Form 8-K	SEC EDGAR	-0.02%	+0.87%
Feb 19, 2026	Ashlar-Vellum Launches Xenon CAD on the Apple Mac App Store	Press release	PR Web	-0.19%	-1.18%
Feb 12, 2026	Sunbit Appoints Shachar G. Scott as Chief Marketing Officer to Accelerate its Next Phase of Growth	Press release	Business Wire	+0.37%	-3.13%
Feb 11, 2026	Blancco Increases Data Security Capabilities with Scalable Enterprise and ITAD Solutions Demonstrating Strong Momentum in 2025	Press release	PR Web	+0.03%	+0.22%
Feb 11, 2026	Patrick Benko Joins Diamond Assets as Executive Account Director for the Mountain West Region	Press release	PR Web	+0.03%	+0.22%
Jan 30, 2026	Form 10-Q Apple Inc. For: Dec 27	SEC filing · Form 10-Q	SEC EDGAR	-0.36%	+1.76%
Jan 29, 2026	Apple reports first quarter results	Press release	Business Wire	-0.36%	+1.76%
Jan 29, 2026	Form 8-K Apple Inc. For: Jan 29	SEC filing · Form 8-K	SEC EDGAR	-0.36%	+1.76%
Jan 29, 2026	Notice To Investors Who Lost Money In Covered Call Strategies On Apple Stock	Press release	ACCESS Newswire	-0.23%	+0.59%

Each headline opens its own page with the full realized reaction — the move the market actually made, measured from the news timestamp.

Keep exploring

More of the dataset.

AAPL earnings → · Analyst actions → · SEC filings → · Full history →

Every ticker we measure the same way24

Apple (AAPL)

AAPL’s median reaction, across the day.

How AAPL reacts, by analyst action.

Email me when AAPL moves on news.

Get “How AAPL reacts to news” as a PDF.

Recent AAPL events, each with its measured reaction. (Page 1 of 7.)

More of the dataset.

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You just saw one reaction.
There are 26 million more.

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Apple (AAPL)

AAPL’s median reaction, across the day.

How AAPL reacts, by analyst action.

Email me when AAPL moves on news.

Get “How AAPL reacts to news” as a PDF.

Recent AAPL events, each with its measured reaction. (Page 1 of 7.)

More of the dataset.

NVIDIA (NVDA)

Tesla (TSLA)

Microsoft (MSFT)

Advanced Micro Devices (AMD)

Amazon (AMZN)

Alphabet (GOOG)

Meta Platforms (META)

Broadcom (AVGO)

JPMorgan Chase (JPM)

Visa (V)

Walmart (WMT)

Eli Lilly (LLY)

UnitedHealth Group (UNH)

Netflix (NFLX)

Johnson & Johnson (JNJ)

Exxon Mobil (XOM)

Home Depot (HD)

Costco (COST)

Mastercard (MA)

Oracle (ORCL)

Salesforce (CRM)

Bank of America (BAC)

Coca-Cola (KO)

Walt Disney (DIS)

Browse all tickers

You just saw one reaction.There are 26 million more.

Know the next move, measured.

The dataset, one command away.

You just saw one reaction.
There are 26 million more.