Salesforce (CRM)

How CRM actually reacts to news — the realized, point-in-time move the market made, measured across 2,000+ labeled events over the last three years with zero look-ahead.

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The quantified answer

CRM’s median reaction, across the day.

+0.07%

Median 30-min

Typical reaction 30 minutes after any CRM news

54%

Moved up

Share of CRM news events that rose at 30 minutes

+0.29%

Median to close

Where CRM typically settles by the closing bell

Median move vs. the price at the news timestamp, across 2,000+ labeled events.

By event type

How CRM reacts, by analyst action.

Event	Events	Median 30-min	% positive	Median to close
Analyst upgrades	56	+0.01%	51%	+0.49%
Analyst downgrades	52	+0.09%	54%	+0.26%
Coverage initiations	34	+0.09%	65%	+0.24%
Rating reiterations	523	-0.07%	47%	+0.16%
Price-target raises	121	-0.25%	37%	-0.10%
Price-target cuts	106	-0.12%	40%	+0.07%

Last 3 years, pulled 2026-07-14. Reaction = percent move vs. the price at the news timestamp. The same measurement runs across every name in the dataset.

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Recent CRM events, each with its measured reaction. (Page 1 of 5.)

Date	Headline	Event	Source	5-min	To close
Aug 5, 2026	Form 8-K Salesforce, Inc. For: Aug 05	SEC filing · Form 8-K	SEC EDGAR	-0.43%	+0.96%
Aug 5, 2026	Missionforce National Security Unveils IL5-Authorized AI Agents and Apps to Drive Decision Advantage, Readiness, and Enhanced Warfighter Support	Press release	Business Wire	-0.24%	-0.15%
Aug 5, 2026	Salesforce Announces Date of Second Quarter Fiscal 2027 Earnings Release and Webcast	Press release	Business Wire	-0.43%	+0.96%
Aug 5, 2026	U.S. Army Human Resources Command Deploys Agentforce to Deliver 24/7 AI-Powered Support to 9.2 Million Soldiers, Veterans, and Military Families	Press release	Business Wire	-0.24%	-0.15%
Jul 24, 2026	Salesforce Grants Equity Awards to Qualified and MeshMesh Under Its Inducement Equity Incentive Plan	Press release	Business Wire	-0.14%	+2.97%
Jul 24, 2026	VA Awards Salesforce $1.6B Contract to Transform Veteran Care and Services	Press release	Business Wire	+0.79%	+2.04%
Jul 8, 2026	U.S. Air Force Leverages Missionforce to Modernize Sustainment and Operations for $13.5 Billion Vehicle Fleet	Press release	Business Wire	-0.21%	+0.16%
Jun 25, 2026	Salesforce Grants Equity Awards to Momentum Under Its Inducement Equity Incentive Plan	Press release	Business Wire	+2.65%	+4.28%
Jun 22, 2026	VCARB Partners with Salesforce to Supercharge Fan Engagement with AI, Deploying Agentforce 360	Press release	Business Wire	+0.05%	-0.03%
Jun 15, 2026	Salesforce Signs Definitive Agreement to Acquire Fin	Press release	Business Wire	+1.30%	-0.85%
Jun 5, 2026	Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™	Press release	Business Wire	+0.18%	-2.69%
Jun 2, 2026	Form 8-K Salesforce, Inc. For: May 27	SEC filing · Form 8-K	SEC EDGAR	-1.10%	-3.38%
Jun 1, 2026	Form 8-K Salesforce, Inc. For: May 28	SEC filing · Form 8-K	SEC EDGAR	-0.70%	-0.81%
Jun 1, 2026	Form S-8 Salesforce, Inc.	SEC filing · Form S-8	SEC EDGAR	-0.70%	-0.81%
May 28, 2026	Form 10-Q Salesforce, Inc. For: Apr 30	SEC filing · Form 10-Q	SEC EDGAR	-3.11%	-1.30%
May 28, 2026	Salesforce Announces Quarterly Dividend	Press release	Business Wire	+1.90%	+5.62%
May 27, 2026	Form 8-K Salesforce, Inc. For: May 27	SEC filing · Form 8-K	SEC EDGAR	-3.11%	-1.30%
May 27, 2026	Salesforce Delivers Record First Quarter Fiscal 2027 Results	Press release	Business Wire	-3.11%	-1.30%
May 22, 2026	Salesforce Grants Equity Awards to Cimulate Under Its Inducement Equity Incentive Plan	Press release	Business Wire	+0.60%	+0.36%
May 20, 2026	Form DEFA14A Salesforce, Inc.	SEC filing · Form DEFA14A	SEC EDGAR	-1.42%	+2.31%
May 6, 2026	Merck Animal Health Selects Salesforce’s Agentforce Life Sciences for Customer Engagement to Transform Animal Care and Enhance Support Experiences for Employees	Press release	Business Wire	-1.15%	-2.33%
May 6, 2026	Salesforce Announces Date of First Quarter Fiscal 2027 Earnings Release and Webcast	Press release	Business Wire	+0.84%	+0.72%
May 5, 2026	Form DEFA14A Salesforce, Inc.	SEC filing · Form DEFA14A	SEC EDGAR	-1.15%	-2.33%
May 1, 2026	Salesforce Provides Fiscal 2027 Disaggregated Revenue Reporting Update	Press release	Business Wire	+0.63%	+0.81%
Apr 22, 2026	Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows	Press release	PR Newswire	+0.58%	+1.44%
Apr 16, 2026	Form ARS Salesforce, Inc. For: Jan 31	SEC filing · Form ARS	SEC EDGAR	+0.56%	-1.77%
Apr 16, 2026	Form DEF 14A Salesforce, Inc. For: May 28	SEC filing · Form DEF	SEC EDGAR	+0.56%	-1.77%
Apr 16, 2026	Form DEFA14A Salesforce, Inc.	SEC filing · Form DEFA14A	SEC EDGAR	+0.56%	-1.77%
Apr 15, 2026	Engine Powers Seamless Travel Experiences with Agentforce and Slack	Press release	Business Wire	+0.53%	+1.51%
Apr 7, 2026	Dexian® Expands Services to Support Enterprise Deployment of Agentforce 360	Press release	PR Web	-0.06%	-0.38%
Apr 1, 2026	Form S-8 Salesforce, Inc.	SEC filing · Form S-8	SEC EDGAR	-1.45%	+1.01%
Mar 26, 2026	U.S. Department of Labor Taps Agentforce to Enhance Citizen Support	Press release	Business Wire	+0.47%	+2.46%
Mar 26, 2026	VHA Deploys Salesforce-Powered Agentic Operating System, Saving Thousands of Staff Hours for Front-Line Veteran Care	Press release	Business Wire	+0.47%	+2.46%
Mar 25, 2026	Salesforce Grants Equity Awards to Apromore Under Its Inducement Equity Incentive Plan	Press release	Business Wire	+0.47%	+2.46%
Mar 16, 2026	Form 8-K Salesforce, Inc. For: Mar 16	SEC filing · Form 8-K	SEC EDGAR	+0.47%	+1.19%
Mar 16, 2026	Salesforce Commences Largest-Ever $25 Billion Accelerated Share Repurchase	Press release	Business Wire	+0.47%	+1.19%
Mar 13, 2026	Form 8-K Salesforce, Inc. For: Mar 13	SEC filing · Form 8-K	SEC EDGAR	+0.47%	+1.19%
Mar 12, 2026	Form 8-K Salesforce, Inc. For: Mar 11	SEC filing · Form 8-K	SEC EDGAR	-0.06%	-3.46%
Mar 11, 2026	Salesforce Prices Public Offering of Senior Notes	Press release	Business Wire	+1.54%	+2.65%
Mar 6, 2026	Form 8-K Salesforce, Inc. For: Mar 06	SEC filing · Form 8-K	SEC EDGAR	+0.80%	+0.12%
Mar 3, 2026	Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide	Press release	Business Wire	+1.62%	+3.18%
Mar 2, 2026	Form 10-K Salesforce, Inc. For: Jan 31	SEC filing · Form 10-K	SEC EDGAR	+1.62%	+3.18%
Feb 26, 2026	Salesforce Targets the ITSM Status Quo: 180 Organizations Replace Legacy Support Tools with Agentforce IT Service	Press release	Business Wire	-0.12%	+2.29%
Feb 25, 2026	Form 8-K Salesforce, Inc. For: Feb 25	SEC filing · Form 8-K	SEC EDGAR	-0.12%	+2.29%
Feb 25, 2026	Salesforce Delivers Record Fourth Quarter Fiscal 2026 Results	Press release	Business Wire	-0.12%	+2.29%
Feb 17, 2026	Salesforce (Informatica) Named a Leader in the 2026 Gartner® Magic Quadrant™ for Augmented Data Quality Solutions for the 18th Time	Press release	Business Wire	-0.02%	-0.49%
Feb 4, 2026	Salesforce Announces Timing of its Fourth Quarter and Full Year Fiscal 2026 Results Conference Call	Press release	Business Wire	+1.91%	-2.26%
Jan 29, 2026	Summit Launches New Data, Analytics, and AI Services Portfolio to Strengthen Data Foundations and Accelerate AI Impact	Press release	PR Web	-1.21%	-1.35%
Jan 27, 2026	New Global CDO Report Reveals Data Governance and AI Literacy as Key Accelerators in AI Adoption	Press release	Business Wire	+1.05%	-0.99%
Jan 27, 2026	Salesforce Grants Equity Awards to Apromore, Spindle AI, and Informatica Employees Under Its Inducement Equity Incentive Plan	Press release	Business Wire	+0.47%	-0.62%

Each headline opens its own page with the full realized reaction — the move the market actually made, measured from the news timestamp.

Keep exploring

More of the dataset.

CRM earnings → · Analyst actions → · SEC filings → · Full history →

Every ticker we measure the same way24

Salesforce (CRM)

CRM’s median reaction, across the day.

How CRM reacts, by analyst action.

Email me when CRM moves on news.

Get “How CRM reacts to news” as a PDF.

Recent CRM events, each with its measured reaction. (Page 1 of 5.)

More of the dataset.

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Salesforce (CRM)

CRM’s median reaction, across the day.

How CRM reacts, by analyst action.

Email me when CRM moves on news.

Get “How CRM reacts to news” as a PDF.

Recent CRM events, each with its measured reaction. (Page 1 of 5.)

More of the dataset.

Apple (AAPL)

NVIDIA (NVDA)

Tesla (TSLA)

Microsoft (MSFT)

Advanced Micro Devices (AMD)

Amazon (AMZN)

Alphabet (GOOG)

Meta Platforms (META)

Broadcom (AVGO)

JPMorgan Chase (JPM)

Visa (V)

Walmart (WMT)

Eli Lilly (LLY)

UnitedHealth Group (UNH)

Netflix (NFLX)

Johnson & Johnson (JNJ)

Exxon Mobil (XOM)

Home Depot (HD)

Costco (COST)

Mastercard (MA)

Oracle (ORCL)

Bank of America (BAC)

Coca-Cola (KO)

Walt Disney (DIS)

Browse all tickers

You just saw one reaction.There are 26 million more.

Know the next move, measured.

The dataset, one command away.

You just saw one reaction.
There are 26 million more.