Ticker reaction data · Technology

Salesforce (CRM)

CRM moved a median of +0.07% 30 minutes after news, and +0.29% by the close. How CRM actually reacts to news — the realized, point-in-time move the market made, measured across 2,000+ labeled events over the last three years with zero look-ahead.

The quantified answer

CRM’s median reaction, across the day.

+0.07%
Median 30-min
Typical reaction 30 minutes after any CRM news
54%
Moved up
Share of CRM news events that rose at 30 minutes
+0.29%
Median to close
Where CRM typically settles by the closing bell
CRM median reaction to newsCRM median reaction to news across 2 horizons: 30-min +0.07%, to close +0.29%.30-minto close30-min: +0.07%to close: +0.29%+0.07%+0.29%0+0.29%
Median move vs. the price at the news timestamp, across 2,000+ labeled events.
Where CRM reactions landvs 2,000+ measured CRM reactions
CRMMiddle 50% · -0.44% to +0.69%Zero: 0.00%Median: +0.07%Median +0.07%-1.00%0+1.00%
Middle 50% of CRM reactions-0.44% to +0.69%
Median reaction (30-min)+0.07%
Measured reactions2,000+
Point-in-time · zero look-ahead

Half of all Salesforce news events land between -0.44% and +0.69% at 30 minutes.

Reaction stats as of 2026-07-14. Newest measured event . Reaction = percent move vs. the price at the news timestamp.

By event type

How CRM reacts, by analyst action.

EventEventsMedian 30-min% positiveMedian to close
Analyst upgrades56+0.01%51%+0.49%
Analyst downgrades52+0.09%54%+0.26%
Coverage initiations34+0.09%65%+0.24%
Rating reiterations523-0.07%47%+0.16%
Price-target raises121-0.25%37%-0.10%
Price-target cuts106-0.12%40%+0.07%

Last 3 years, pulled 2026-07-14. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how CRM ranks against every other measured name →

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Latest news

Recent CRM events, each with its measured reaction. (Page 1 of 5.)

DateHeadlineEventSource5-minTo close
Form 8-K Salesforce, Inc. For: Sep 16SEC filing · Form 8-KSEC EDGAR-0.06%-0.27%
Live Nation Makes Show Day Easier for Fans With Salesforce’s AgentforcePress releaseBusiness Wire+0.50%-0.52%
Announcing Koa: Salesforce’s First CRM Reasoning Model, Built on NVIDIA NemotronPress releaseBusiness Wire+0.14%-0.23%
Siemens and Salesforce Deepen AI Partnership to Redefine Industrial Sales and ServicePress releaseBusiness Wire+0.14%-0.23%
Salesforce Announces $27 Million in New Education Grants, Deepening Support for Public Schools and EducatorsPress releaseBusiness Wire-0.69%+0.95%
Form S-8 Salesforce, Inc.SEC filing · Form S-8SEC EDGAR+1.75%+1.56%
Salesforce Announces Upcoming Events at DreamforcePress releaseBusiness Wire+1.75%+1.56%
Salesforce Completes Acquisition of FinPress releaseBusiness Wire-0.70%-0.96%
Salesforce's Agentforce 360 Powers the Future of Chess with FIDEPress releaseBusiness Wire-0.14%-0.99%
Tribal Launches Campfire, Letting Business and Technical Teams Build on Salesforce TogetherPress releaseGlobeNewswire-0.40%-1.62%
Form 8-K Salesforce, Inc. For: Sep 02SEC filing · Form 8-KSEC EDGAR-1.76%-1.25%
Salesforce Announces Quarterly DividendPress releaseBusiness Wire-0.69%-1.59%
Form S-8 Salesforce, Inc.SEC filing · Form S-8SEC EDGAR+1.12%-1.14%
Salesforce Announces Upcoming Investor EventsPress releaseBusiness Wire-0.13%-0.11%
Form 10-Q Salesforce, Inc. For: Jul 31SEC filing · Form 10-QSEC EDGAR+1.90%+7.85%
Form 8-K Salesforce, Inc. For: Aug 26SEC filing · Form 8-KSEC EDGAR+1.90%+7.85%
Salesforce and Anthropic Announce Claudeforce: The #1 AI Meets the #1 AI CRMPress releaseBusiness Wire+1.90%+7.85%
Salesforce Delivers Record Second Quarter Fiscal 2027 ResultsPress releaseBusiness Wire+1.90%+7.85%
Form 8-K Salesforce, Inc. For: Aug 05SEC filing · Form 8-KSEC EDGAR-0.43%+0.96%
Missionforce National Security Unveils IL5-Authorized AI Agents and Apps to Drive Decision Advantage, Readiness, and Enhanced Warfighter SupportPress releaseBusiness Wire-0.24%-0.15%
Salesforce Announces Date of Second Quarter Fiscal 2027 Earnings Release and WebcastPress releaseBusiness Wire-0.43%+0.96%
U.S. Army Human Resources Command Deploys Agentforce to Deliver 24/7 AI-Powered Support to 9.2 Million Soldiers, Veterans, and Military FamiliesPress releaseBusiness Wire-0.24%-0.15%
Salesforce Grants Equity Awards to Qualified and MeshMesh Under Its Inducement Equity Incentive PlanPress releaseBusiness Wire-0.14%+2.97%
VA Awards Salesforce $1.6B Contract to Transform Veteran Care and ServicesPress releaseBusiness Wire+0.79%+2.04%
U.S. Air Force Leverages Missionforce to Modernize Sustainment and Operations for $13.5 Billion Vehicle FleetPress releaseBusiness Wire-0.21%+0.16%
Salesforce Grants Equity Awards to Momentum Under Its Inducement Equity Incentive PlanPress releaseBusiness Wire+2.65%+4.28%
VCARB Partners with Salesforce to Supercharge Fan Engagement with AI, Deploying Agentforce 360Press releaseBusiness Wire+0.05%-0.03%
Salesforce Signs Definitive Agreement to Acquire FinPress releaseBusiness Wire+1.30%-0.85%
Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™Press releaseBusiness Wire+0.18%-2.69%
Form 8-K Salesforce, Inc. For: May 27SEC filing · Form 8-KSEC EDGAR-1.10%-3.38%
Form 8-K Salesforce, Inc. For: May 28SEC filing · Form 8-KSEC EDGAR-0.70%-0.81%
Form S-8 Salesforce, Inc.SEC filing · Form S-8SEC EDGAR-0.70%-0.81%
Form 10-Q Salesforce, Inc. For: Apr 30SEC filing · Form 10-QSEC EDGAR-3.11%-1.30%
Salesforce Announces Quarterly DividendPress releaseBusiness Wire+1.90%+5.62%
Form 8-K Salesforce, Inc. For: May 27SEC filing · Form 8-KSEC EDGAR-3.11%-1.30%
Salesforce Delivers Record First Quarter Fiscal 2027 ResultsPress releaseBusiness Wire-3.11%-1.30%
Salesforce Grants Equity Awards to Cimulate Under Its Inducement Equity Incentive PlanPress releaseBusiness Wire+0.60%+0.36%
Form DEFA14A Salesforce, Inc.SEC filing · Form DEFA14ASEC EDGAR-1.42%+2.31%
Merck Animal Health Selects Salesforce’s Agentforce Life Sciences for Customer Engagement to Transform Animal Care and Enhance Support Experiences for EmployeesPress releaseBusiness Wire-1.15%-2.33%
Salesforce Announces Date of First Quarter Fiscal 2027 Earnings Release and WebcastPress releaseBusiness Wire+0.84%+0.72%
Form DEFA14A Salesforce, Inc.SEC filing · Form DEFA14ASEC EDGAR-1.15%-2.33%
Salesforce Provides Fiscal 2027 Disaggregated Revenue Reporting UpdatePress releaseBusiness Wire+0.63%+0.81%
Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End WorkflowsPress releasePR Newswire+0.58%+1.44%
Form ARS Salesforce, Inc. For: Jan 31SEC filing · Form ARSSEC EDGAR+0.56%-1.77%
Form DEF 14A Salesforce, Inc. For: May 28SEC filing · Form DEFSEC EDGAR+0.56%-1.77%
Form DEFA14A Salesforce, Inc.SEC filing · Form DEFA14ASEC EDGAR+0.56%-1.77%
Engine Powers Seamless Travel Experiences with Agentforce and SlackPress releaseBusiness Wire+0.53%+1.51%
Dexian® Expands Services to Support Enterprise Deployment of Agentforce 360Press releasePR Web-0.06%-0.38%
Form S-8 Salesforce, Inc.SEC filing · Form S-8SEC EDGAR-1.45%+1.01%
U.S. Department of Labor Taps Agentforce to Enhance Citizen SupportPress releaseBusiness Wire+0.47%+2.46%

Each headline opens its own page with the full realized reaction — the move the market actually made, measured from the news timestamp.

Keep exploring

Where else CRM is measured.

CRM earnings → · Analyst actions → · SEC filings → · Full history →

Other Technology names, measured the same way

TickerEventsMedian 30-min% positive
Advanced Micro Devices (AMD)2,000++0.06%52%
Broadcom (AVGO)2,000+-0.39%37%
Citrix Systems, Inc. (CTXS)2,000+0.00%50%
NIC (EGOV)2,000+0.00%49%

Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.

All Technology names, measured the same way →

Every ticker we measure the same way24
Method

How the numbers are made.

How is Salesforce's median reaction calculated?

Every labeled CRM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 2,000+ events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.

What counts as a positive reaction?

Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 54% of CRM's measured events are up at 30 minutes; the rest close the window flat or negative.

How often is this page updated?

The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-07-14.

Does CRM's past reaction predict its next one?

No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.

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26M+ news records, 2006–2026 Operating since 2012 Point-in-time, zero look-ahead Peer-reviewable methodology (SSRN) ↗