Activity metrics
“41 calls held. 6 conferences attended. One perception study a year.”
Effort, counted. None of it says whether a single announcement produced a measurable market reaction — or why it didn’t.
26M+ news records20+ yearsClients since 2012
You published 11 pieces of news last quarter. How many did the market hear?
The stock doesn’t reflect the story. Material news goes out and the market shrugs. We measure the reaction to every announcement — price, volume, peer delta — against 26M+ news records over 20+ years, so you know what the market heard and what it ignored.
The free readout scores your last quarter of announcements
The measurement gap
The board asks whether IR is working. Activity is not an answer.
Calls held and conferences attended count effort. The board is asking about outcomes: did the market hear the news, and what did the stock do when it did?
Outcome metrics
“Measured market reaction per announcement. Volume multiple vs. your average. Peer delta on matched events.”
Every announcement scored against 26M+ news records over 20+ years. Numbers a board can read, quarter over quarter.
The readout
Where your last quarter actually landed.
Eleven announcements — earnings, a guidance raise, an 8-K cost program, contract wins — each scored for measurable market reaction at the event timestamp.
Illustrative quarter
positive reaction45%
negative reaction27%
no measurable reaction27%
3 of your 11 announcements likely produced no measurable reaction. The readout shows why.
Solutions
Four questions IR gets asked. Four measured answers.
Measure what the market hears
“The board asks whether IR is working.” Replace activity metrics with outcome metrics: reaction, volume, and peer delta per announcement, board-ready.
Announcement timing
When to release, measured — day, hour, and crowded-tape context scored against 20+ years of matched events.
Analyst coverage
Which firms move your stock when they publish, and which don’t. Track record by firm, measured on your ticker.
Small-cap visibility
Under $2B, news travels differently. Diagnostics that show where yours stops — and what would carry it further.
Peer benchmarking
“Our peer moved 6% on the same kind of announcement. We moved nothing.”
Same event class, same quarter, different outcome. The readout puts your announcements next to matched peer events, so the gap is a number — and a fixable one.
YouPeer
Guidanceraise · matched peer event, 30 days apart+0.2%+6.1%
8-Kcost program · same event class+0.1%+2.4%
Contractmulti-year win · same event class+1.6%+1.9%
Illustrative. Your readout matches your announcements to peer events of the same class.
26M+
news records
20+
years of history
2016
peer-reviewed methodology
Since 2012
institutional clients, including NASDAQ and Business Wire
Does the market hear your company?
30 minutes, your ticker on screen, no deck