“Our peer moved 6% on the same announcement. We moved nothing.”
Every IRO has said it. Peer benchmarking replaces the anecdote with a measurement: you against the 5 peers your board already compares you to, on identical event types, scored against 20-year baselines built from 26M+ news events.
Same event class. Different market.
The 5.8% was not the announcement — it was the same 8-K class yours was. When matched events diverge this far, the difference is the program: timing, framing, what the market already knew. The benchmark shows the gap; the readout says why.
Illustrative data. One quarter vs Peer A; the delivered benchmark runs all 5 peers per event class.
Matched events, not averages.
Every comparison pairs the same event class in the same measurement window. Reaction is measured from the news timestamp against 20-year baselines for that event class.
No composite scores, no sentiment. Measured reaction only.
Five peers. Yours, or ours.
Name your five, or we propose a set from filing and coverage overlap. The set stays fixed quarter to quarter, so the trend is comparable.
One table in the quarterly readout.
Peer benchmarking ships as the Competitive SKU of the IR Readout: your event log and reaction scores, plus the matched-event peer table — quarterly, board-ready, one page per question.