Ticker reaction data · Communication Services

Alphabet (GOOG)

GOOG moved a median of +0.06% 30 minutes after news, and +0.19% by the close. How GOOG actually reacts to news — the realized, point-in-time move the market made, measured across 2,000+ labeled events over the last three years with zero look-ahead.

The quantified answer

GOOG’s median reaction, across the day.

+0.06%
Median 30-min
Typical reaction 30 minutes after any GOOG news
55%
Moved up
Share of GOOG news events that rose at 30 minutes
+0.19%
Median to close
Where GOOG typically settles by the closing bell
GOOG median reaction to newsGOOG median reaction to news across 2 horizons: 30-min +0.06%, to close +0.19%.30-minto close30-min: +0.06%to close: +0.19%+0.06%+0.19%0+0.19%
Median move vs. the price at the news timestamp, across 2,000+ labeled events.
Where GOOG reactions landvs 2,000+ measured GOOG reactions
GOOGMiddle 50% · -0.47% to +0.51%Zero: 0.00%Median: +0.06%Median +0.06%-1.00%0+1.00%
Middle 50% of GOOG reactions-0.47% to +0.51%
Median reaction (30-min)+0.06%
Measured reactions2,000+
Point-in-time · zero look-ahead

Half of all Alphabet news events land between -0.47% and +0.51% at 30 minutes.

Reaction stats as of 2026-07-14. Newest measured event . Reaction = percent move vs. the price at the news timestamp.

By event type

How GOOG reacts, by analyst action.

EventEventsMedian 30-min% positiveMedian to close
Analyst upgrades19-0.76%32%-1.07%
Coverage initiations13+0.25%77%+0.73%
Rating reiterations129-0.00%50%-0.08%
Price-target raises53-0.23%42%-0.61%

Last 3 years, pulled 2026-07-14. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how GOOG ranks against every other measured name →

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Latest news

Recent GOOG events, each with its measured reaction. (Page 1 of 5.)

DateHeadlineEventSource5-minTo close
Dito Joins the Wiz Partner Alliance to Accelerate Secure Innovation Across Multi-Cloud EnvironmentsPress releasePR Web-0.34%-1.35%
Form N-PX Alphabet Inc. For: Jun 30SEC filing · Form N-PXSEC EDGAR-0.34%-1.35%
Qubika Acquires AI Pioneer Tryolabs and Appoints Alan Descoins as Chief AI OfficerPress releasePR Web-0.09%+0.36%
GOOG Investors Have Opportunity to Join Alphabet Inc. Fraud Investigation with SBS LawPress releaseBusiness Wire-0.03%—
Form 13F-HR Alphabet Inc. For: Jun 30SEC filing · Form 13F-HRSEC EDGAR+0.45%-0.40%
Panzura Express Brings Enterprise File Services, AI Intelligence from File Data, and Ransomware Resiliency to Single-Site OrganizationsPress releasePR Web+0.94%+2.46%
Bronstein, Gewirtz & Grossman, LLC Encourages Alphabet Inc. (GOOG) Shareholders to Inquire about Securities InvestigationPress releaseACCESS Newswire+1.41%+2.14%
Bronstein, Gewirtz & Grossman, LLC Is Investigating Alphabet Inc. (GOOG) And Encourages Shareholders to ConnectPress releaseACCESS Newswire-0.10%+1.37%
Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Alphabet Inc. (GOOG) And Encourages Shareholders to Reach OutPress releaseACCESS Newswire-0.08%+0.44%
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Alphabet Inc. (GOOG) and Encourages Shareholders to Learn More About the InvestigationPress releaseACCESS Newswire+0.09%+0.83%
Alphabet Inc. (GOOG) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the InvestigationPress releaseACCESS Newswire+0.64%-0.29%
Bronstein, Gewirtz & Grossman, LLC Encourages Alphabet Inc. (GOOG) Stockholders to Inquire about Securities InvestigationPress releaseACCESS Newswire+0.08%-0.19%
Form 10-Q Alphabet Inc. For: Jun 30SEC filing · Form 10-QSEC EDGAR-0.03%-0.83%
Form S-8 Alphabet Inc.SEC filing · Form S-8SEC EDGAR-0.03%-0.83%
Form 8-K Alphabet Inc. For: Jul 22SEC filing · Form 8-KSEC EDGAR-0.03%-0.83%
Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Alphabet Inc. (GOOG) And Encourages Stockholders to Reach OutPress releaseACCESS Newswire-0.38%-0.81%
Bronstein, Gewirtz & Grossman, LLC Is Investigating Alphabet Inc. (GOOG) And Encourages Stockholders to ConnectPress releaseACCESS Newswire-0.01%-1.33%
Alphabet Inc. (GOOG) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the InvestigationPress releaseACCESS Newswire+1.58%+0.31%
Robin Workspace Platform Now Available on Google Cloud MarketplacePress releasePR Web+0.74%+1.34%
Speechify's Simba 3.2 Ranks #1 on Independent Artificial Analysis TTS Leaderboard: World's Best Real-Time Voice Model, Above ElevenLabs, OpenAI, Google DeepMind & OthersPress releasePR Web+0.03%-0.70%
Evalueserve Appoints Gururaj Bhat to Lead Data & AI BusinessPress releasePR Web-0.43%+1.84%
Evalueserve Appoints Pallab Deb as Chief Executive OfficerPress releasePR Web+0.21%-1.39%
WALT Labs Joins Anthropic's Claude Partner Network to Accelerate Enterprise AI AdoptionPress releasePR Web+0.45%+0.32%
Form 8-K Alphabet Inc. For: Jun 05SEC filing · Form 8-KSEC EDGAR-0.71%-0.78%
Local SEO Data Study Finds 28.5% of Local Pack Businesses Are Invisible in Google AI ModePress releasePR Web-0.01%-0.37%
Form CERT Alphabet Inc.SEC filing · Form CERTSEC EDGAR-0.42%-0.35%
Form 8-A12B Alphabet Inc.SEC filing · Form 8-A12BSEC EDGAR-0.42%-0.35%
Form 8-K Alphabet Inc. For: Jun 02SEC filing · Form 8-KSEC EDGAR-0.42%-0.35%
Form 8-K Alphabet Inc. For: Jun 05SEC filing · Form 8-KSEC EDGAR-0.42%-0.35%
Form DEFA14A Alphabet Inc.SEC filing · Form DEFA14ASEC EDGAR+0.41%+0.64%
Form 8-K Alphabet Inc. For: Jun 04SEC filing · Form 8-KSEC EDGAR+0.41%+0.64%
Form CERT Alphabet Inc.SEC filing · Form CERTSEC EDGAR+0.41%+0.64%
Form 8-A12B Alphabet Inc.SEC filing · Form 8-A12BSEC EDGAR+1.65%+3.91%
ADL and JLens Urge Shareholders of Alphabet Inc. to Vote AGAINST Proposal 11Press releaseBusiness Wire+0.17%+0.16%
Form S-3ASR Alphabet Inc.SEC filing · Form S-3ASRSEC EDGAR-1.47%-1.33%
Form SD Alphabet Inc.SEC filing · Form SDSEC EDGAR+0.10%+0.06%
Form 8-K Alphabet Inc. For: May 21SEC filing · Form 8-KSEC EDGAR-0.16%-0.91%
Studio 1119 and Moz Expand Strategic Partnership to Advance AI-Powered SEO and GEO for E-Commerce Businesses WorldwidePress releasePR Web-0.30%-2.73%
Ortus Solutions Launches BoxLang 1.13 and Next-Generation Tooling Ecosystem to Accelerate Enterprise Modernization for ColdFusion/CFML ApplicationsPress releasePR Web-0.06%-0.29%
Form 8-K Alphabet Inc. For: May 11SEC filing · Form 8-KSEC EDGAR-0.47%-0.34%
Form 13F-HR Alphabet Inc. For: Mar 31SEC filing · Form 13F-HRSEC EDGAR-0.02%+0.66%
Form 10-Q Alphabet Inc. For: Mar 31SEC filing · Form 10-QSEC EDGAR-0.41%+2.95%
Form 8-K Alphabet Inc. For: Apr 29SEC filing · Form 8-KSEC EDGAR-0.41%+2.95%
Form ARS Alphabet Inc. For: Dec 31SEC filing · Form ARSSEC EDGAR-0.69%+1.39%
Form DEF 14A Alphabet Inc. For: Jun 05SEC filing · Form DEFSEC EDGAR-0.69%+1.39%
Form DEFA14A Alphabet Inc.SEC filing · Form DEFA14ASEC EDGAR-0.69%+1.39%
WALT Labs Releases Delivery Companion to Bring Predictable Execution to Services OrganizationsPress releasePR Web+0.12%-0.03%
WALT Labs Launches Companion OS, an Executive Intelligence Platform for AI-Driven OperationsPress releasePR Web+0.14%+0.13%
Form 8-K Alphabet Inc. For: Apr 07SEC filing · Form 8-KSEC EDGAR-0.39%+1.20%
New Polling Data Shows Overwhelming Support for Safeguards for Autonomous Vehicles, Advanced Safety Technology and Heavy TrucksPress releasePR Web+0.10%-0.72%

Each headline opens its own page with the full realized reaction — the move the market actually made, measured from the news timestamp.

Keep exploring

Where else GOOG is measured.

GOOG earnings → · Analyst actions → · SEC filings → · Full history →

Other Communication Services names, measured the same way

TickerEventsMedian 30-min% positive
CENTURYLINK (CTL)2,000+0.00%49%
Walt Disney (DIS)2,000+0.00%50%
Meta Platforms (META)2,000++0.00%50%
Netflix (NFLX)2,000++0.04%53%

Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.

All Communication Services names, measured the same way →

Every ticker we measure the same way24
Method

How the numbers are made.

How is Alphabet's median reaction calculated?

Every labeled GOOG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 2,000+ events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.

What counts as a positive reaction?

Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 55% of GOOG's measured events are up at 30 minutes; the rest close the window flat or negative.

How often is this page updated?

The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-07-14.

Does GOOG's past reaction predict its next one?

No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.

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26M+ news records, 2006–2026 Operating since 2012 Point-in-time, zero look-ahead Peer-reviewable methodology (SSRN) ↗