The full Apple (AAPL) reaction history
AAPL news moved a median of +0.10% by the close. Every AAPL news event with the realized, point-in-time move the market made — the same measurement, headline by headline. Back to the AAPL overview →
Half of the 335 AAPL news events with a measured close landed between -0.39% and +0.86%; 55% closed up.
AAPL reaction counts across 4 years.
| Event type | 2026 | 2025 | 2024 | 2023 | Total |
|---|---|---|---|---|---|
| Press release | 56 | 114 | 93 | 23 | 286 |
| SEC filing · Form 8-K | 7 | 10 | 9 | 1 | 27 |
| SEC filing · Form 10-Q | 3 | 3 | 3 | 0 | 9 |
| SEC filing · Form 10-K | 0 | 1 | 1 | 1 | 3 |
| SEC filing · Form DEF | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form DEFA14A | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form SD | 1 | 1 | 1 | 0 | 3 |
| SEC filing · Form S-3ASR | 0 | 0 | 1 | 0 | 1 |
| SEC filing · Form S-8 | 0 | 1 | 0 | 0 | 1 |
| All types | 69 | 132 | 110 | 25 | 336 |
Counts from the full measured window for AAPL, not just the free rows below — every event type we have labeled, year by year.
Older AAPL news pages.
Page 1 is the AAPL overview; pages 2–7 carry the rest of the measured list.
The 10 most recent AAPL reactions.
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More AAPL: earnings → · analyst actions → · SEC filings → · AAPL overview →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Advanced Micro Devices (AMD) | 2,000+ | +0.06% | 52% |
| Broadcom (AVGO) | 2,000+ | -0.39% | 37% |
| Salesforce (CRM) | 2,000+ | +0.07% | 54% |
| Citrix Systems, Inc. (CTXS) | 2,000+ | 0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.