Procter & Gamble Company (The) (PG)
PG moved a median of +0.01% 30 minutes after news, and 0.00% by the close. How PG actually reacts to news — the realized, point-in-time move the market made, measured across 986 labeled events over the last three years with zero look-ahead.
PG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 51% | 979 |
| 30-min | +0.01% | 53% | 986 |
| 60-min | +0.01% | 52% | 986 |
| to close | 0.00% | 50% | 963 |
| Middle 50% of PG reactions | -0.18% to +0.26% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 986 |
Half of all Procter & Gamble Company (The) news events land between -0.18% and +0.26% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 40 | +0.07% | 65% | +0.02% |
| Analyst downgrades | 35 | +0.01% | 54% | +0.23% |
| Coverage initiations | 21 | -0.10% | 48% | +0.01% |
| Rating reiterations | 121 | +0.02% | 54% | 0.00% |
| Price-target raises | 40 | 0.00% | 50% | +0.09% |
| Price-target cuts | 50 | +0.02% | 54% | +0.13% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how PG ranks against every other measured name →
That’s how PG usually reacts — get an email when it moves on news →Email me when PG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PG's baseline. Nothing else.
Recent PG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K PROCTER & GAMBLE Co For: Oct 16 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form S-3ASR PROCTER & GAMBLE Co | SEC filing · Form S-3ASR | SEC EDGAR | +0.37% | +0.98% | |
| Head & Shoulders Launches All-New Scalp Care Collection to Prove Healthier Hair Starts at the Scalp | Press release | Business Wire | +0.22% | -1.07% | |
| Think Your Toilet Paper Is Good Enough? Charmin Thinks You and Your Butt Deserve Better. | Press release | Business Wire | +0.13% | +1.09% | |
| Form 8-K PROCTER & GAMBLE Co For: Oct 13 | SEC filing · Form 8-K | SEC EDGAR | +0.09% | +0.25% | |
| P&G Declares Quarterly Dividend | Press release | Business Wire | +0.05% | +0.29% | |
| Doctors, Public Health Experts and Dental Leaders Call for Oral Health to Become Part of Everyday Health Care | Press release | Business Wire | +0.02% | +1.18% | |
| Pampers Turns Parent Feedback into an Improved Wipes Experience with Help from Iliza Shlesinger | Press release | Business Wire | +0.06% | +0.04% | |
| Form DEFA14A PROCTER & GAMBLE Co | SEC filing · Form DEFA14A | SEC EDGAR | -0.07% | +2.07% | |
| P&G AND THE McLAREN MASTERCARD FORMULA 1 TEAM ANNOUNCE PARTNERSHIP TO DRIVE CONSUMER ENGAGEMENT ACROSS ASIA PACIFIC | Press release | PR Newswire | -0.07% | +2.07% | |
| P&G to Webcast the Procter & Gamble 2026 Virtual Annual Meeting of Shareholders October 13 | Press release | Business Wire | +0.72% | +0.41% | |
| Andy Walter Becomes Strategic Advisor to Latend, the Company Behind Decision Formula | Press release | PR Web | +0.11% | +0.65% | |
| Luvs Is Helping Parents With Affordable Diapers That Actually Work | Press release | Business Wire | +0.11% | +0.65% | |
| Pantene and Certified Trichologist Abbey Yung Unveil Cream to Mist, Their First Co-Created Product | Press release | Business Wire | -0.02% | +2.17% | |
| Pampers & 4Kira4Moms Host Los Angeles Community Baby Shower Supporting 30 Deserving Parents | Press release | Business Wire | -0.02% | +2.17% | |
| Form 11-K PROCTER & GAMBLE Co For: Jun 30 | SEC filing · Form 11-K | SEC EDGAR | +0.01% | -0.89% | |
| P&G to Webcast Discussion of First Quarter 26/27 Earnings Results on October 22 | Press release | Business Wire | +0.45% | -1.14% | |
| Scientific Review Finds Ingredients in Head & Shoulders Shampoos – 1% Selenium Sulfide and 1% Zinc Pyrithione – As the Strongest Evidence-Based Option for Best Over-the-Counter Dandruff Control | Press release | Business Wire | +0.45% | -1.14% | |
| Form 11-K PROCTER & GAMBLE Co For: Jun 30 | SEC filing · Form 11-K | SEC EDGAR | +0.04% | -0.12% | |
| Bounty Named the Official Wingman of NFL Gameday | Press release | Business Wire | -0.10% | +0.12% | |
| Brushing Well Is Harder Than Most People Think — New Research Confirms Why the Technology Behind Oral-B iO is the Best Way to Help You Get it Right | Press release | Business Wire | -0.10% | +0.12% | |
| Dawn® and Cascade® Team Up with Ann Michael Maye to Make Game Day Cleanup Fast and Easy and Give Fans a Chance to Score a Trip to Super Bowl LXI | Press release | Business Wire | -0.97% | -1.05% | |
| P&G to Webcast Fireside Chat From the Barclays Global Consumer Staples Conference, September 10 | Press release | Business Wire | -0.18% | -0.52% | |
| Febreze and Dunkin’® Brew Up a First-Of-Its-Kind Scent Collection | Press release | Business Wire | +0.45% | +0.31% | |
| Tide Expands Free & Gentle Line for the First Time in Over 30 Years with New Light Scented Innovation, Fresh & Gentle | Press release | Business Wire | +0.45% | +0.31% | |
| Form ARS PROCTER & GAMBLE Co For: Jun 30 | SEC filing · Form ARS | SEC EDGAR | +0.13% | +0.37% | |
| Form DEF 14A PROCTER & GAMBLE Co For: Oct 13 | SEC filing · Form DEF | SEC EDGAR | +0.13% | +0.37% | |
| Form DEFA14A PROCTER & GAMBLE Co | SEC filing · Form DEFA14A | SEC EDGAR | +0.13% | +0.37% | |
| Olay Launches 'Barrier Bootcamp' With New Repair Serum Body Wash Collection — Your Shower-Powered Workout for Skin Barrier Repair | Press release | Business Wire | -0.28% | -0.39% | |
| Charmin is Officially Putting Bad Roommate Bathroom Behavior on Trial with the Forever Roll | Press release | Business Wire | -0.32% | +1.16% | |
| Hair Expert Jen Atkin Has a New Hair Obsession: Keeping It Off Your Floors with Swiffer Hair Magnet Deluxe | Press release | Business Wire | -0.19% | -1.02% | |
| Old Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud | Press release | Business Wire | +0.00% | -0.24% | |
| Form 10-K PROCTER & GAMBLE Co For: Jun 30 | SEC filing · Form 10-K | SEC EDGAR | +0.01% | +0.28% | |
| L Catterton Announces Sale of Thorne to The Procter & Gamble Company for $3.8 Billion | Press release | PR Newswire | +0.03% | +0.30% | |
| Thorne Enters into Definitive Agreement to Be Acquired by Procter & Gamble | Press release | PR Newswire | +0.18% | +0.83% | |
| Downy Introduces an Immersive Fragrance Experience Where Consumers Can Step Inside the World Behind Luxury Laundry Scent | Press release | Business Wire | +0.08% | -0.15% | |
| Form 8-K PROCTER & GAMBLE Co For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | +1.71% | +3.81% | |
| P&G Announces Fourth Quarter and Fiscal Year 2026 Results | Press release | Business Wire | +1.71% | +3.81% | |
| Shailesh Jejurikar Appointed Chairman of P&G Board of Directors | Press release | Business Wire | +1.71% | +3.81% | |
| New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required | Press release | Business Wire | +0.00% | -0.39% | |
| Head & Shoulders Debuts USAG Partnership at 2026 U.S. Classic | Press release | Business Wire | -0.42% | +1.43% | |
| Form 8-K PROCTER & GAMBLE Co For: Jul 14 | SEC filing · Form 8-K | SEC EDGAR | +0.57% | +2.24% | |
| P&G Declares Quarterly Dividend, July 2026 | Press release | Business Wire | +0.57% | +2.24% | |
| Can’t Wash This: Febreze Takes on the Stink Behind Soccer’s Biggest Summer | Press release | Business Wire | -0.18% | +0.99% | |
| P&G to Webcast Discussion of Fourth Quarter 25/26 Earnings Results on July 29 | Press release | Business Wire | -0.03% | +0.81% | |
| Cascade® Launches New Clean and Dry Booster Rinse Aid to Provide a Superior Shine and Dry Experience | Press release | Business Wire | -1.09% | -0.24% | |
| Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target | Press release | Business Wire | -1.09% | -0.24% | |
| Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection | Press release | Business Wire | +0.27% | -0.85% | |
| Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations | Press release | Business Wire | -1.45% | -2.04% | |
| Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin | Press release | Business Wire | -0.59% | -0.24% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PG section they belong to.
Where else PG is measured.
PG earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Estee Lauder Companies, Inc. (The) (EL) | 1,079 | -0.03% | 49% |
| Dollar General Corporation (DG) | 1,034 | -0.00% | 49% |
| AVON PRODUCTS (AVP) | 973 | -0.13% | 43% |
| DEAN FOODS (DF) | 952 | -0.09% | 44% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Procter & Gamble Company (The)'s median reaction calculated?
Every labeled PG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 986 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of PG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.