Procter & Gamble Company (The) (PG) by event type
PG moves most on coverage initiations — a median of -0.10% at 30 minutes across 21 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the PG overview →
How PG reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,170 of 2,717 | 40 | +0.07% | 65% | +0.02% |
| Analyst downgrades 1,278 of 2,603 | 35 | +0.01% | 54% | +0.23% |
| Coverage initiations 1,511 of 2,283 | 21 | -0.10% | 48% | +0.01% |
| Rating reiterations 1,434 of 3,522 | 121 | +0.02% | 54% | 0.00% |
| Price-target raises 876 of 1,790 | 40 | 0.00% | 50% | +0.09% |
| Price-target cuts 638 of 1,527 | 50 | +0.02% | 54% | +0.13% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how PG usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · PG overview →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Estee Lauder Companies, Inc. (The) (EL) | 1,079 | -0.03% | 49% |
| Dollar General Corporation (DG) | 1,034 | -0.00% | 49% |
| AVON PRODUCTS (AVP) | 973 | -0.13% | 43% |
| DEAN FOODS (DF) | 952 | -0.09% | 44% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.