Dollar General Corporation (DG)
DG moved a median of -0.00% 30 minutes after news, and +0.13% by the close. How DG actually reacts to news — the realized, point-in-time move the market made, measured across 1,034 labeled events over the last three years with zero look-ahead.
DG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 50% | 1,034 |
| 30-min | -0.00% | 49% | 1,034 |
| 60-min | +0.07% | 53% | 1,034 |
| to close | +0.13% | 55% | 1,034 |
| Middle 50% of DG reactions | -0.53% to +0.63% |
|---|---|
| Median reaction (30-min) | -0.00% |
| Measured reactions | 1,034 |
Half of all Dollar General Corporation news events land between -0.53% and +0.63% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How DG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 50 | -0.05% | 42% | +0.67% |
| Analyst downgrades | 36 | +0.74% | 61% | -0.67% |
| Coverage initiations | 15 | -0.12% | 47% | -0.19% |
| Rating reiterations | 239 | -0.01% | 47% | -0.10% |
| Price-target raises | 81 | -0.17% | 38% | -0.10% |
| Price-target cuts | 71 | +0.05% | 51% | +0.33% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how DG ranks against every other measured name →
That’s how DG usually reacts — get an email when it moves on news →Email me when DG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DG's baseline. Nothing else.
Recent DG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Dollar General Helps Families Stretch Holiday Budgets with Toy Deals, New Items, and Everyday Low Prices | Press release | Business Wire | +1.55% | -0.38% | |
| Dollar General Debuts Exclusive Simply for You by Hallmark® Holiday 2026 Collection | Press release | Business Wire | +0.14% | +0.73% | |
| Dollar General Literacy Foundation Awards More Than $4.1 Million in Youth Literacy Grants | Press release | Business Wire | +0.70% | -0.93% | |
| Dollar General Corporation Scheduled to Participate in the Goldman Sachs 33rd Annual Global Retailing Conference | Press release | Business Wire | +1.64% | -0.46% | |
| Dollar General Corporation Announces EVP and General Counsel Rhonda Taylor’s Intent to Retire | Press release | Business Wire | -1.32% | -1.48% | |
| Form 8-K DOLLAR GENERAL CORP For: Aug 25 | SEC filing · Form 8-K | SEC EDGAR | -1.32% | -1.48% | |
| Dollar General Corporation Reports Second Quarter 2026 Results | Press release | Business Wire | +2.32% | -1.15% | |
| Form 10-Q DOLLAR GENERAL CORP For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | +2.32% | -1.15% | |
| Form 8-K DOLLAR GENERAL CORP For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | +2.32% | -1.15% | |
| RELEX Solutions Announces Partnership with Dollar General for Forecasting and Replenishment | Press release | PR Newswire | +2.32% | -1.15% | |
| Dollar General Corporation Announces Webcast of its Second Quarter 2026 Earnings Conference Call | Press release | Business Wire | -0.74% | -0.25% | |
| Dollar General Invites Small Businesses to Explore Vendor Opportunities | Press release | Business Wire | +0.42% | +0.74% | |
| Dollar General Extends Feeding America® Partnership with $1 Million Donation | Press release | Business Wire | +2.36% | +3.31% | |
| Dollar General’s Back-to-School Season Offers Big Value with $1 Every Day Items and Convenient Delivery Options | Press release | Business Wire | +0.99% | +0.02% | |
| Dollar General Donates $250,000 to American Red Cross to Celebrate America’s 250th | Press release | Business Wire | +1.26% | +4.37% | |
| Dollar General Corporation Reports First Quarter 2026 Results | Press release | Business Wire | -3.82% | -6.78% | |
| Form 10-Q DOLLAR GENERAL CORP For: May 01 | SEC filing · Form 10-Q | SEC EDGAR | -3.82% | -6.78% | |
| Form 8-K DOLLAR GENERAL CORP For: May 28 | SEC filing · Form 8-K | SEC EDGAR | -3.82% | -6.78% | |
| Dollar General Announces “Stars, Stripes and Savings” Event with 30 Days of Deals Ahead of America’s 250th Anniversary | Press release | Business Wire | +0.08% | -1.18% | |
| Dollar General Literacy Foundation Celebrates Another One-Day Grant Milestone | Press release | Business Wire | -0.42% | -3.20% | |
| Dollar General Corporation Announces Webcast of its First Quarter 2026 Earnings Conference Call | Press release | Business Wire | +0.34% | +0.71% | |
| simmer & stir® New Private Brand Collection from Dollar General to Bring Joy to Your Kitchen | Press release | Business Wire | +0.34% | +0.71% | |
| BetterInvesting™ Magazine Update on The Charles Schwab Corp. (NYSE: SCHW) and Dollar General Corp. (NYSE: DG) | Press release | PR Newswire | -0.33% | -1.57% | |
| DG Media Network to Introduce AI-Enabled In-Store Audio Network Across Thousands of Dollar General Stores | Press release | Business Wire | +0.44% | +3.79% | |
| Beauty for Every Budget: DG Announces 7 Days of Savings Event | Press release | Business Wire | -0.52% | -1.39% | |
| Form ARS DOLLAR GENERAL CORP For: Jan 30 | SEC filing · Form ARS | SEC EDGAR | +2.45% | +1.99% | |
| Form DEF 14A DOLLAR GENERAL CORP For: May 28 | SEC filing · Form DEF | SEC EDGAR | +2.45% | +1.99% | |
| Form DEFA14A DOLLAR GENERAL CORP | SEC filing · Form DEFA14A | SEC EDGAR | +2.45% | +1.99% | |
| Dollar General Debuts New Home Collection by Singer-Songwriter & Entrepreneur Holly Williams | Press release | Business Wire | -0.86% | -2.70% | |
| Dollar General Corporation Appoints Jerry W. “JJ” Fleeman Jr., as Chief Executive Officer | Press release | Business Wire | -2.21% | -3.38% | |
| Form 8-K DOLLAR GENERAL CORP For: Mar 20 | SEC filing · Form 8-K | SEC EDGAR | -2.21% | -3.38% | |
| Form 10-K DOLLAR GENERAL CORP For: Jan 30 | SEC filing · Form 10-K | SEC EDGAR | -0.63% | -0.26% | |
| Dollar General Corporation Reports Strong Fourth Quarter and Fiscal Year 2025 Results | Press release | Business Wire | +2.50% | +3.40% | |
| Form 8-K DOLLAR GENERAL CORP For: Mar 12 | SEC filing · Form 8-K | SEC EDGAR | +2.50% | +3.40% | |
| Dollar General Unveils “7 Days of Savings” Cleaning Event Deals | Press release | Business Wire | +0.13% | +0.60% | |
| Dollar General Corporation Announces Webcast of its Fourth Quarter 2025 Earnings Conference Call | Press release | Business Wire | +0.63% | +0.33% | |
| Dollar General Corporation Announces Updates to its Board of Directors | Press release | Business Wire | +1.17% | +0.41% | |
| Form 8-K DOLLAR GENERAL CORP For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | +1.17% | +0.41% | |
| Dollar General Launches its Latest “7 Days of Savings” Event February 1-7 | Press release | Business Wire | +0.67% | -0.13% | |
| Dollar General Brings Faster, Easier Shopping to Customers Nationwide; Offers Free Delivery on myDG Delivery Orders | Press release | Business Wire | +0.20% | -1.69% | |
| Dollar General Corporation Reports Third Quarter 2025 Results | Press release | Business Wire | +0.57% | +7.54% | |
| Form 10-Q DOLLAR GENERAL CORP For: Oct 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.57% | +7.54% | |
| Form 8-K DOLLAR GENERAL CORP For: Dec 04 | SEC filing · Form 8-K | SEC EDGAR | +0.57% | +7.54% | |
| Dollar General’s Jolly Good Deals Feature 24 Days of Savings Starting Dec. 1st | Press release | Business Wire | -0.07% | +0.17% | |
| Dollar General’s Jolly Good Deals Feature Black Friday Savings, Free Delivery on Cyber Monday* & More | Press release | Business Wire | -0.13% | +1.08% | |
| Form 8-K/A DOLLAR GENERAL CORP For: Nov 12 | SEC filing · Form 8-K | SEC EDGAR | +0.60% | +0.44% | |
| Dollar General Corporation Announces Webcast of its Third Quarter 2025 Earnings Conference Call | Press release | Business Wire | -1.12% | -5.06% | |
| Jolly Good Deals: Dollar General Delivers Joy at Big Values This Holiday Season | Press release | Business Wire | +1.25% | +0.94% | |
| Celebrate the Season with Affordable Holiday Meal Solutions from Dollar General | Press release | Business Wire | +0.17% | -2.23% | |
| Dollar General Launches Season-Long Savings to Help Customers Celebrate More for Less | Press release | Business Wire | -0.12% | +1.41% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DG section they belong to.
Where else DG is measured.
DG earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| FRED'S (FRED) | 1,086 | 0.00% | 48% |
| Estee Lauder Companies, Inc. (The) (EL) | 1,079 | -0.03% | 49% |
| Procter & Gamble Company (The) (PG) | 986 | +0.01% | 53% |
| AVON PRODUCTS (AVP) | 973 | -0.13% | 43% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Dollar General Corporation's median reaction calculated?
Every labeled DG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,034 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 49% of DG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.