e.l.f. Beauty, Inc. (ELF)
ELF moved a median of -0.05% 30 minutes after news, and +0.14% by the close. How ELF actually reacts to news — the realized, point-in-time move the market made, measured across 1,253 labeled events over the last three years with zero look-ahead.
ELF’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.10% | 56% | 1,250 |
| 30-min | -0.05% | 48% | 1,251 |
| 60-min | +0.15% | 55% | 1,251 |
| to close | +0.14% | 52% | 1,249 |
| Middle 50% of ELF reactions | -0.79% to +1.11% |
|---|---|
| Median reaction (30-min) | -0.05% |
| Measured reactions | 1,253 |
Half of all e.l.f. Beauty, Inc. news events land between -0.79% and +1.11% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ELF reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 37 | -0.39% | 41% | -0.39% |
| Analyst downgrades | 26 | +0.37% | 62% | +2.46% |
| Coverage initiations | 25 | +0.33% | 56% | -0.43% |
| Rating reiterations | 242 | -0.07% | 46% | -0.33% |
| Price-target raises | 59 | +0.02% | 51% | -0.29% |
| Price-target cuts | 58 | -0.07% | 48% | -0.27% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how ELF ranks against every other measured name →
That’s how ELF usually reacts — get an email when it moves on news →Email me when ELF moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ELF's baseline. Nothing else.
Recent ELF events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women | Press release | Business Wire | -0.01% | +0.04% | |
| e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.” | Press release | Business Wire | -0.06% | +1.04% | |
| e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency | Press release | Business Wire | +1.06% | +1.74% | |
| e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas | Press release | Business Wire | +0.01% | +0.87% | |
| e.l.f. Expands Into Fragrance and Body Care Categories with Launch of e.l.f. POP, Debuting Limited-Edition Holiday “Spicy Bundt Nice” Collection Inspired by Tromsø, Norway | Press release | Business Wire | +0.26% | -2.08% | |
| e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks | Press release | Business Wire | +0.24% | -1.97% | |
| rhode Launches at Sephora in Europe, Marking Its First Retail Presence Across 19 New Markets | Press release | Business Wire | +0.24% | -1.97% | |
| e.l.f. Cosmetics Drops Second Original Album, “Mirror Mix,” to Champion Next Generation of Breakthrough Artists | Press release | Business Wire | -0.57% | -1.02% | |
| rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K. | Press release | Business Wire | -0.77% | +0.27% | |
| Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora | Press release | Business Wire | -1.78% | -3.76% | |
| Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada | Press release | Business Wire | -1.54% | -2.73% | |
| Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation | Press release | Business Wire | -4.91% | -5.17% | |
| Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -4.91% | -5.17% | |
| e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders | Press release | Business Wire | +0.11% | +1.73% | |
| Fast Company Unveils the Inaugural Pacesetters List Spotlighting 40 Leaders Using AI to Create Business Impact | Press release | PR Web | +1.32% | +2.22% | |
| e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls' Sports Participation to Long-Term Workplace Impact | Press release | Business Wire | +0.53% | +6.15% | |
| rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora | Press release | Business Wire | +0.53% | +6.15% | |
| e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair | Press release | Business Wire | -0.39% | +1.20% | |
| Form 8-K e.l.f. Beauty, Inc. For: Aug 20 | SEC filing · Form 8-K | SEC EDGAR | -0.08% | +0.49% | |
| e.l.f. Cosmetics Answers Community Demand with the Return of Pickle-Inspired Glow Reviver Melting Lip Balms | Press release | Business Wire | +1.56% | +3.80% | |
| Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +1.74% | +3.45% | |
| Form 10-Q e.l.f. Beauty, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.44% | +6.53% | |
| e.l.f. Beauty Announces First Quarter Fiscal 2027 Results | Press release | Business Wire | -5.31% | -1.82% | |
| Form 8-K e.l.f. Beauty, Inc. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -5.31% | -1.82% | |
| e.l.f. and Bubble Launch Limited-Edition Hybrid Holy Grails in Skincare-Makeup Collaboration | Press release | Business Wire | -0.05% | -0.48% | |
| e.l.f. Beauty Announces Earnings Release Date for First Quarter Fiscal 2027 Results | Press release | Business Wire | +1.49% | -1.39% | |
| e.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learners | Press release | Business Wire | +0.22% | -0.32% | |
| e.l.f. launches "Grip, Set, Go," in partnership with RED Driver Training, democratising access to a skill that lasts a lifetime. | Press release | PR Newswire | -0.07% | +1.00% | |
| Form DEF 14A e.l.f. Beauty, Inc. For: Aug 20 | SEC filing · Form DEF | SEC EDGAR | +0.42% | +3.44% | |
| Form DEFA14A e.l.f. Beauty, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.42% | +3.44% | |
| Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -1.53% | -3.30% | |
| e.l.f. Celebrates Fandom During the Summer of Soccer at the 2026 NWSL Challenge Cup | Press release | Business Wire | +1.51% | +2.39% | |
| e.l.f. Beauty’s Change the Board Game Expands Access to Board Leadership Opportunities | Press release | Business Wire | +0.27% | +2.45% | |
| Look Who’s e.l.f.ing Hair: e.l.f. Enters the Haircare Chat in New Category Extension | Press release | Business Wire | +3.06% | +2.53% | |
| Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.12% | +0.14% | |
| rhode Expands Global Presence to Mexico, its First Entry into Latin America, and Adds Seven European Countries | Press release | Business Wire | -0.12% | +1.10% | |
| Form SD e.l.f. Beauty, Inc. | SEC filing · Form SD | SEC EDGAR | +1.02% | -0.49% | |
| Naturium Launches “Glow Better Together” Campaign Celebrating the Community Behind Its Bestselling Glow Getter Collection | Press release | Business Wire | -0.59% | -2.56% | |
| e.l.f. Beauty to Participate in Upcoming Investor Conferences and Events | Press release | Business Wire | +2.27% | +2.85% | |
| Form 10-K e.l.f. Beauty, Inc. For: Mar 31 | SEC filing · Form 10-K | SEC EDGAR | -4.85% | +0.23% | |
| Form S-8 e.l.f. Beauty, Inc. | SEC filing · Form S-8 | SEC EDGAR | -0.47% | -0.56% | |
| e.l.f. Beauty Announces Fourth Quarter Fiscal 2026 Results | Press release | Business Wire | -4.85% | +0.23% | |
| e.l.f. Cosmetics Partners with SURVIVOR 50 Finale for Fandom-Fueled "e.l.f.ie Advantage" Vignette Series | Press release | Business Wire | -2.96% | -4.30% | |
| Form 8-K e.l.f. Beauty, Inc. For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -4.85% | +0.23% | |
| e.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts “The Double” | Press release | Business Wire | +0.75% | -3.47% | |
| e.l.f. Beauty Announces Earnings Release Date for Fourth Quarter Fiscal 2026 Results | Press release | Business Wire | +1.26% | -0.48% | |
| Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.08% | +0.35% | |
| rhode Continues Its Global Retail Expansion Into Sephora Europe | Press release | Business Wire | -0.14% | +2.96% | |
| e.l.f. Cosmetics Joins the International Dance League as Founding Partner to Put Dancers Center Stage | Press release | Business Wire | +0.85% | -1.58% | |
| e.l.f. Cosmetics Fuels Katherine Legge's Return to the Indianapolis 500 with eyes.lips.fuel. Takeover | Press release | Business Wire | -3.61% | -3.67% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ELF section they belong to.
Where else ELF is measured.
ELF earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| RECKITT BENCKISR GRP ADR (RBGLY) | 1,339 | 0.00% | 44% |
| Houghton Mifflin Harcourt Company (HMHC) | 1,309 | 0.00% | 48% |
| Archer-Daniels-Midland Company (ADM) | 1,207 | +0.06% | 53% |
| Lamb Weston Holdings, Inc. (LW) | 1,165 | -0.05% | 47% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is e.l.f. Beauty, Inc.'s median reaction calculated?
Every labeled ELF news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,253 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of ELF's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ELF's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.