The J.M. Smucker Company (SJM)
SJM moved a median of -0.02% 30 minutes after news, and -0.14% by the close. How SJM actually reacts to news — the realized, point-in-time move the market made, measured across 521 labeled events over the last three years with zero look-ahead.
SJM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.03% | 54% | 516 |
| 30-min | -0.02% | 48% | 518 |
| 60-min | -0.08% | 45% | 519 |
| to close | -0.14% | 43% | 502 |
| Middle 50% of SJM reactions | -0.39% to +0.42% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 521 |
Half of all The J.M. Smucker Company news events land between -0.39% and +0.42% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SJM reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 42 | -0.35% | 38% | -0.63% |
| Analyst downgrades | 29 | -0.21% | 38% | -0.72% |
| Coverage initiations | 24 | -0.36% | 29% | +0.89% |
| Rating reiterations | 115 | +0.10% | 64% | +0.42% |
| Price-target raises | 22 | +0.05% | 64% | +0.34% |
| Price-target cuts | 37 | +0.01% | 51% | +0.26% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how SJM ranks against every other measured name →
That’s how SJM usually reacts — get an email when it moves on news →Email me when SJM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SJM's baseline. Nothing else.
Recent SJM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| The J.M. Smucker Co. Portfolio Helps Consumers Get into the Fall Spirit | Press release | PR Newswire | -0.10% | +0.36% | |
| Form S-3ASR J M SMUCKER Co | SEC filing · Form S-3ASR | SEC EDGAR | -0.30% | -1.34% | |
| Form 10-Q J M SMUCKER Co For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.36% | +1.19% | |
| Form 8-K J M SMUCKER Co For: Aug 26 | SEC filing · Form 8-K | SEC EDGAR | -2.11% | -2.89% | |
| The J.M. Smucker Co. Announces Fiscal Year 2027 First Quarter Results and Updates Full-Year Fiscal 2027 Outlook | Press release | PR Newswire | -2.11% | -2.89% | |
| The J.M. Smucker Co. Announces the Election of Jeff Varcoe to Senior Vice President, Science and Technical Excellence | Press release | PR Newswire | +1.42% | +0.90% | |
| Form 8-K J M SMUCKER Co For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | -0.51% | -0.90% | |
| Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J | Press release | PR Newswire | +0.09% | — | |
| The J.M. Smucker Co. to Report First Quarter Earnings and Participate in the 2026 Barclays Global Consumer Staples Conference | Press release | PR Newswire | -1.03% | -0.89% | |
| The J.M. Smucker Co. Announces the Election of Douglas Guilherme to Senior Vice President, Operations and Supply Chain | Press release | PR Newswire | +0.29% | +0.46% | |
| The J.M. Smucker Co. Announces Dividend Increase | Press release | PR Newswire | +0.29% | +0.46% | |
| Form ARS J M SMUCKER Co For: Apr 30 | SEC filing · Form ARS | SEC EDGAR | +0.55% | +1.78% | |
| Form DEF 14A J M SMUCKER Co For: Aug 12 | SEC filing · Form DEF | SEC EDGAR | +0.55% | +1.78% | |
| Form DEFA14A J M SMUCKER Co | SEC filing · Form DEFA14A | SEC EDGAR | +0.55% | +1.78% | |
| Form 10-K J M SMUCKER Co For: Apr 30 | SEC filing · Form 10-K | SEC EDGAR | -0.54% | +2.02% | |
| Form 8-K J M SMUCKER Co For: Jun 09 | SEC filing · Form 8-K | SEC EDGAR | +3.16% | +6.03% | |
| The J.M. Smucker Co. Announces Fiscal Year 2026 Fourth Quarter Results and Provides Full-Year Fiscal 2027 Outlook | Press release | PR Newswire | +3.16% | +6.03% | |
| The J.M. Smucker Co. to Report Fourth Quarter Earnings | Press release | PR Newswire | -0.37% | +0.07% | |
| The J.M. Smucker Co. Declares Dividend and Announces Annual Shareholder Meeting Date | Press release | PR Newswire | +0.40% | +2.14% | |
| Form 8-K J M SMUCKER Co For: Feb 26 | SEC filing · Form 8-K | SEC EDGAR | -0.43% | +1.25% | |
| Form 10-Q J M SMUCKER Co For: Jan 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.26% | -0.90% | |
| Form 8-K J M SMUCKER Co For: Feb 24 | SEC filing · Form 8-K | SEC EDGAR | -1.26% | -0.90% | |
| Form 8-K J M SMUCKER Co For: Feb 26 | SEC filing · Form 8-K | SEC EDGAR | -3.26% | -2.24% | |
| The J.M. Smucker Co. Announces Fiscal 2026 Third Quarter Results | Press release | PR Newswire | -3.26% | -2.24% | |
| The J.M. Smucker Co. Appoints Two New Independent Directors | Press release | PR Newswire | -3.26% | -2.24% | |
| Form 8-K J M SMUCKER Co For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | -0.02% | +1.72% | |
| The J.M. Smucker Co. Announces Senior Leadership Updates to Drive Continued Growth and Execution | Press release | PR Newswire | -0.02% | +1.72% | |
| The J.M. Smucker Co. Announces the Election of Katie Williams to Chief Marketing Officer | Press release | PR Newswire | +0.18% | -0.24% | |
| The J.M. Smucker Co. to Present at the 2026 Consumer Analyst Group of New York (CAGNY) Conference and Sets Date to Report Third Quarter Earnings | Press release | PR Newswire | +0.27% | -0.37% | |
| The J.M. Smucker Co. Declares Dividend | Press release | PR Newswire | -0.53% | +1.28% | |
| Form 10-Q J M SMUCKER Co For: Oct 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.54% | +1.91% | |
| Form 8-K J M SMUCKER Co For: Nov 25 | SEC filing · Form 8-K | SEC EDGAR | +1.37% | +0.00% | |
| The J.M. Smucker Co. Announces Fiscal 2026 Second Quarter Results | Press release | PR Newswire | +1.37% | +0.00% | |
| The J.M. Smucker Co. to Report Second Quarter Earnings | Press release | PR Newswire | -0.16% | -0.15% | |
| The J.M. Smucker Co. Declares Dividend | Press release | PR Newswire | -0.97% | -1.54% | |
| SJM SECURITIES NEWS: Why did J.M. Smucker Co. Stock Drop 18%? Investors with Losses Reminded to Contact BFA Law | Press release | GlobeNewswire | -1.22% | -0.84% | |
| SJM SECURITIES NOTICE: Did J.M. Smucker Co. Mislead Investors? Contact BFA Law if You Lost Money on Your Investment | Press release | GlobeNewswire | +0.24% | -1.27% | |
| SJM SHAREHOLDERS: J.M. Smucker Co. Investors may have been Affected by Fraud – Contact BFA Law if You Lost Money (NYSE:SJM) | Press release | GlobeNewswire | +0.92% | +2.85% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The J. M. Smucker Company (SJM) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.10% | +1.75% | |
| SJM INVESTORS: J.M. Smucker Co. is being Investigated for Fraud after 18% Stock Drop - Contact BFA Law if You Lost Money | Press release | ACCESS Newswire | +0.38% | +1.40% | |
| Form 10-Q J M SMUCKER Co For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.38% | +1.40% | |
| Form 8-K J M SMUCKER Co For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | +2.52% | +4.92% | |
| The J.M. Smucker Co. Announces Fiscal 2026 First Quarter Results | Press release | PR Newswire | +2.52% | +4.92% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The J. M. Smucker Company (SJM) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.03% | +0.27% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The J. M. Smucker Company (SJM) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | -0.20% | +0.33% | |
| SJM STOCK ALERT: J.M. Smucker Co. Investors may have been Affected by Fraud -- Contact BFA Law about the Investigation (NYSE:SJM) | Press release | GlobeNewswire | -0.14% | -1.06% | |
| SJM STOCK NOTICE: J.M. Smucker Co. is Being Investigated For Fraud After Stock Plummeted 18% - Investors Urged to Contact BFA Law | Press release | ACCESS Newswire | -0.01% | -0.34% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The J. M. Smucker Company (SJM) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.04% | -0.65% | |
| SJM CLASS ALERT: J.M. Smucker Co. Investors Are Notified of The Legal Investigation - Contact BFA Law if You Suffered Losses | Press release | ACCESS Newswire | +0.08% | -0.07% | |
| The J. M. Smucker Company (SJM) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.18% | -0.11% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SJM section they belong to.
Where else SJM is measured.
SJM earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| USANA Health Sciences, Inc. (USNA) | 530 | +0.01% | 50% |
| MamaMancini's Holdings, Inc. (MMMB) | 527 | 0.00% | 43% |
| Bunge Limited Common Shares (BG) | 513 | +0.06% | 52% |
| Sysco Corporation (SYY) | 499 | +0.04% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is The J.M. Smucker Company's median reaction calculated?
Every labeled SJM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 521 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of SJM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SJM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.