USANA Health Sciences, Inc. (USNA)
USNA moved a median of +0.01% 30 minutes after news, and +0.21% by the close. How USNA actually reacts to news — the realized, point-in-time move the market made, measured across 530 labeled events over the last three years with zero look-ahead.
USNA’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 37% | 507 |
| 30-min | +0.01% | 50% | 530 |
| 60-min | -0.03% | 50% | 530 |
| to close | +0.21% | 53% | 529 |
| Middle 50% of USNA reactions | -0.42% to +0.58% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 530 |
Half of all USANA Health Sciences, Inc. news events land between -0.42% and +0.58% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How USNA reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 12 | +0.32% | 58% | -0.61% |
| Analyst downgrades | 13 | +0.09% | 54% | +0.31% |
| Rating reiterations | 11 | +0.09% | 55% | -0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how USNA ranks against every other measured name →
That’s how USNA usually reacts — get an email when it moves on news →Email me when USNA moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to USNA's baseline. Nothing else.
Recent USNA events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| USANA Schedules Third Quarter 2026 Earnings Release and Conference Call | Press release | Business Wire | +0.47% | +3.90% | |
| USANA Health Sciences and University of Utah Athletics Announce New Partnership | Press release | PR Newswire | +0.41% | +0.27% | |
| Form 8-K USANA HEALTH SCIENCES For: Oct 05 | SEC filing · Form 8-K | SEC EDGAR | +0.20% | -0.54% | |
| USANA CEO Kevin Guest Shares Three Ways to Celebrate International Music Day | Press release | Canada Newswire | -0.69% | -1.10% | |
| Protein Pop Launches Protein Pop Balance, a Clear Prebiotic Soda with 15 Grams of Protein and 5 Grams of Fiber | Press release | PR Newswire | +1.70% | -2.04% | |
| USANA CEO Kevin Guest Calls on People to Find a Way to Serve Others, Then Act | Press release | Canada Newswire | -0.63% | -1.62% | |
| USANA Introduces 3-in-1 Protein, Creatine, and Electrolyte Drink Mix | Press release | PR Newswire | -0.68% | -2.87% | |
| Form 10-Q USANA HEALTH SCIENCES For: Jul 04 | SEC filing · Form 10-Q | SEC EDGAR | +0.51% | -0.58% | |
| USANA Chairman, CEO Kevin Guest Shares 5 Ways to Make Happiness Happen at Work and Home This August | Press release | Canada Newswire | -4.50% | -16.72% | |
| Form 8-K USANA HEALTH SCIENCES For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | -4.50% | -16.72% | |
| USANA Health Sciences Reports Second Quarter 2026 Results | Press release | Business Wire | -4.50% | -16.72% | |
| New 12-Week Consumer Study Highlights Visible Skin Benefits with USANA Glow | Press release | PR Newswire | +0.00% | -1.60% | |
| USANA Health Sciences Renews Four-Year Partnership with Nordiq Canada, Deepening Commitment to Clean Sport and Elite Athlete Nutrition | Press release | Canada Newswire | +0.00% | +1.63% | |
| USANA Schedules Second Quarter 2026 Earnings Release and Conference Call | Press release | Business Wire | -1.16% | +3.10% | |
| Kevin Guest: World Cup Determination Shows the Power of Grit, Preparation, Persistence | Press release | Canada Newswire | -0.93% | +1.31% | |
| USANA Celebrates 10 Years of Making the World a Better Place During World Service Week | Press release | PR Newswire | +0.20% | -2.96% | |
| Form 11-K USANA HEALTH SCIENCES For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.20% | -4.29% | |
| USANA's Celavive Contouring Face & Neck Crème Named Among Canada's Top Skincare Products | Press release | Canada Newswire | -1.37% | +2.63% | |
| USANA Earns Dual Best of State Honors for Product Innovation and Development | Press release | PR Newswire | +0.14% | +1.57% | |
| Kevin Guest Encourages Professionals to Prioritize Wellness During Professional Wellness Month | Press release | Canada Newswire | -0.71% | +0.88% | |
| Form 8-K USANA HEALTH SCIENCES For: May 20 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +4.50% | |
| Form 10-Q USANA HEALTH SCIENCES For: Apr 04 | SEC filing · Form 10-Q | SEC EDGAR | -0.12% | +2.62% | |
| USANA Hosts Inspiring Spa & Wellness Retreat to Empower Women Across Asia Pacific | Press release | PR Newswire | +1.36% | -1.82% | |
| USANA's People-First Culture Earns Spot on USA TODAY Top Workplaces List | Press release | PR Newswire | +1.36% | -1.82% | |
| USANA Hosts Inspiring Spa & Wellness Retreat to Empower Women Across Asia Pacific | Press release | PR Newswire | +1.36% | -1.82% | |
| Form 8-K USANA HEALTH SCIENCES For: May 05 | SEC filing · Form 8-K | SEC EDGAR | +3.25% | +0.05% | |
| USANA Health Sciences Reports First Quarter 2026 Results | Press release | Business Wire | +3.25% | +0.05% | |
| During National Show Your Smile Month, Kevin Guest Urges Leaders to Lift Others Daily | Press release | Canada Newswire | +0.00% | +2.38% | |
| USANA Celebrates 30 Years of Excellence in Canada | Press release | Canada Newswire | -0.74% | +1.28% | |
| One Capsule, Endless Glow--Radiant Skin Starts Within | Press release | PR Newswire | +0.92% | +2.11% | |
| USANA Malaysia Launches New Vitamin D Supplement with Record-Breaking Jogging Event, Earning Malaysia Book of Records Title | Press release | PR Newswire | +1.70% | -0.98% | |
| USANA Schedules First Quarter 2026 Earnings Release and Conference Call | Press release | Business Wire | -0.70% | +1.67% | |
| Form ARS USANA HEALTH SCIENCES For: Jan 03 | SEC filing · Form ARS | SEC EDGAR | +0.44% | -0.71% | |
| Form DEF 14A USANA HEALTH SCIENCES For: Jan 03 | SEC filing · Form DEF | SEC EDGAR | +0.44% | -0.71% | |
| USANA CEO Kevin Guest Calls for Daily Health Routines on World Health Day | Press release | Canada Newswire | -0.17% | -0.92% | |
| Tested, Trusted, Approved: USANA CellSentials Earns ConsumerLab.com Seal of Approval for Purity and Potency | Press release | PR Newswire | +0.00% | -0.70% | |
| Form 10-K USANA HEALTH SCIENCES For: Jan 03 | SEC filing · Form 10-K | SEC EDGAR | +0.73% | -1.02% | |
| 190 USANA-Sponsored Athletes Earn a Record 28 Medals at 2026 Winter Olympic Games | Press release | PR Newswire | -1.03% | -2.06% | |
| USANA Chairman & CEO Kevin Guest Urges Leaders to Use Reading as a Competitive Advantage in National Reading Month | Press release | PR Newswire | -1.91% | -4.20% | |
| USANA Health Sciences to Participate in Upcoming Investor Conferences | Press release | Business Wire | -1.03% | -2.06% | |
| Protein Pop Launches Protein Pop Plus at Costco Nationwide | Press release | PR Newswire | -0.54% | -0.89% | |
| Form 8-K USANA HEALTH SCIENCES For: Feb 17 | SEC filing · Form 8-K | SEC EDGAR | -4.36% | -13.64% | |
| USANA Health Sciences Reports Fourth Quarter and Full Year 2025 Results and Provides Fiscal Year 2026 Outlook | Press release | Business Wire | -4.36% | -13.64% | |
| Form 8-K/A USANA HEALTH SCIENCES For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | -0.38% | -1.18% | |
| USANA Exec. Chairman/CEO Kevin Guest on Self-Renewal Day: Break Comfort Zones for Strategic Growth with Six Steps | Press release | PR Newswire | -1.61% | -0.14% | |
| Form 8-K USANA HEALTH SCIENCES For: Jan 12 | SEC filing · Form 8-K | SEC EDGAR | +3.13% | +0.78% | |
| USANA Health Sciences Provides Preliminary Fiscal Year 2025 Net Sales and Issues Initial Fiscal Year 2026 Net Sales Outlook | Press release | Business Wire | +3.13% | +0.78% | |
| Form 8-K USANA HEALTH SCIENCES For: Jan 08 | SEC filing · Form 8-K | SEC EDGAR | +1.46% | +4.16% | |
| Kevin Guest Returns to USANA Health Sciences as CEO | Press release | Business Wire | +1.46% | +4.16% | |
| Eight Years at the Top: USANA Malaysia Named #1 Combination Dietary Supplements Brand by Euromonitor International | Press release | PR Newswire | +1.46% | +4.16% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the USNA section they belong to.
Where else USNA is measured.
USNA earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| TUESDAY MORNING (TUES) | 541 | 0.00% | 45% |
| McCormick & Company, Incorporated (MKC) | 531 | -0.01% | 48% |
| MamaMancini's Holdings, Inc. (MMMB) | 527 | 0.00% | 43% |
| The J.M. Smucker Company (SJM) | 521 | -0.02% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is USANA Health Sciences, Inc.'s median reaction calculated?
Every labeled USNA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 530 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of USNA's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does USNA's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.