WPP plc American Depositary Shares (WPP) by event type
WPP moves most on coverage initiations — a median of -0.42% at 30 minutes across 10 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the WPP overview →
How WPP reacts across 4 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,878 of 2,717 | 22 | -0.15% | 18% | +0.31% |
| Analyst downgrades 1,762 of 2,603 | 33 | -0.13% | 33% | +0.07% |
| Coverage initiations 1,854 of 2,283 | 10 | -0.42% | 20% | -0.93% |
| Rating reiterations 2,216 of 3,522 | 12 | -0.05% | 33% | -0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how WPP usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · WPP overview →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| StoneMor Inc. (STON) | 1,329 | 0.00% | 50% |
| Five Below, Inc. (FIVE) | 1,328 | -0.01% | 49% |
| Toyota Motor Corporation (TM) | 1,310 | -0.01% | 49% |
| Crocs, Inc. (CROX) | 1,308 | +0.07% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.