WPP plc American Depositary Shares (WPP)
WPP moved a median of -0.08% 30 minutes after news, and -0.00% by the close. How WPP actually reacts to news — the realized, point-in-time move the market made, measured across 1,317 labeled events over the last three years with zero look-ahead.
WPP’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 49% | 1,288 |
| 30-min | -0.08% | 40% | 1,313 |
| 60-min | -0.02% | 47% | 1,314 |
| to close | -0.00% | 49% | 1,294 |
| Middle 50% of WPP reactions | -0.39% to +0.31% |
|---|---|
| Median reaction (30-min) | -0.08% |
| Measured reactions | 1,317 |
Half of all WPP plc American Depositary Shares news events land between -0.39% and +0.31% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How WPP reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 22 | -0.15% | 18% | +0.31% |
| Analyst downgrades | 33 | -0.13% | 33% | +0.07% |
| Coverage initiations | 10 | -0.42% | 20% | -0.93% |
| Rating reiterations | 12 | -0.05% | 33% | -0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how WPP ranks against every other measured name →
That’s how WPP usually reacts — get an email when it moves on news →Email me when WPP moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to WPP's baseline. Nothing else.
Recent WPP events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 6-K WPP plc For: Oct 02 | SEC filing · Form 6-K | SEC EDGAR | -0.04% | -2.34% | |
| Form 6-K WPP plc For: Oct 01 | SEC filing · Form 6-K | SEC EDGAR | -0.15% | -2.59% | |
| Form 6-K WPP plc For: Sep 23 | SEC filing · Form 6-K | SEC EDGAR | -1.50% | -0.63% | |
| CMI Media Group Launches Specialty Communications Business Unit to Transform Medical & Scientific Engagement | Press release | GlobeNewswire | +0.00% | -1.11% | |
| Form 6-K WPP plc For: Sep 02 | SEC filing · Form 6-K | SEC EDGAR | +0.12% | -0.99% | |
| Form 6-K WPP plc For: Sep 01 | SEC filing · Form 6-K | SEC EDGAR | +0.37% | -0.50% | |
| CMI Media Group & Compas Earn 2026 Great Place To Work Certification™ | Press release | GlobeNewswire | +0.84% | -1.22% | |
| Form 6-K WPP plc For: Aug 07 | SEC filing · Form 6-K | SEC EDGAR | +0.91% | +4.95% | |
| Form 6-K WPP plc For: Aug 06 | SEC filing · Form 6-K | SEC EDGAR | +0.62% | +0.08% | |
| Form 6-K WPP plc For: Jun 30 | SEC filing · Form 6-K | SEC EDGAR | +0.62% | +0.08% | |
| Form 6-K WPP plc For: Aug 03 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | -0.10% | |
| PulsePoint and CMI Media Group Launch the First Agency Activation of HCP2DTC Influence™ | Press release | PR Newswire | -0.11% | +0.39% | |
| Form 6-K WPP plc For: Jul 08 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | +1.24% | |
| Form 6-K WPP plc For: Jul 01 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | +0.28% | |
| WPP Announces Expansion Plans for WPP Enterprise Solutions, Its Global Business Unit for AI-Driven Transformation | Press release | Business Wire | +0.41% | +4.09% | |
| WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands | Press release | Business Wire | -0.77% | -1.48% | |
| Form 6-K WPP plc For: Jun 16 | SEC filing · Form 6-K | SEC EDGAR | -0.05% | +0.32% | |
| CMI Media Group & Compas Announce Growth and Expansion | Press release | GlobeNewswire | +0.16% | -2.19% | |
| Form 6-K WPP plc For: Jun 01 | SEC filing · Form 6-K | SEC EDGAR | -0.95% | -0.53% | |
| Form 6-K WPP plc For: May 26 | SEC filing · Form 6-K | SEC EDGAR | -0.16% | +0.05% | |
| Form 6-K WPP plc For: May 21 | SEC filing · Form 6-K | SEC EDGAR | -0.05% | +1.14% | |
| Form 6-K WPP plc For: May 12 | SEC filing · Form 6-K | SEC EDGAR | -1.02% | -0.68% | |
| Form 6-K WPP plc For: May 08 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | +0.53% | |
| Form 6-K WPP plc For: Apr 30 | SEC filing · Form 6-K | SEC EDGAR | +0.30% | +0.14% | |
| Form 6-K WPP plc For: May 01 | SEC filing · Form 6-K | SEC EDGAR | -0.29% | -0.84% | |
| Form 6-K WPP plc For: Apr 29 | SEC filing · Form 6-K | SEC EDGAR | -0.08% | +0.25% | |
| Form 6-K WPP plc For: Apr 28 | SEC filing · Form 6-K | SEC EDGAR | +0.57% | +0.92% | |
| Form 6-K WPP plc For: Apr 10 | SEC filing · Form 6-K | SEC EDGAR | -0.53% | -2.05% | |
| Form 6-K WPP plc For: Apr 09 | SEC filing · Form 6-K | SEC EDGAR | -1.38% | -0.54% | |
| Form 6-K WPP plc For: Apr 07 | SEC filing · Form 6-K | SEC EDGAR | +0.06% | +0.61% | |
| Introducing Fair Play: The World's First Digital Prosecutor Powered by Artificial Intelligence | Press release | PR Newswire | +0.00% | -0.12% | |
| Form 6-K WPP plc For: Apr 01 | SEC filing · Form 6-K | SEC EDGAR | -0.69% | +0.63% | |
| Form CERT WPP plc | SEC filing · Form CERT | SEC EDGAR | -0.19% | -0.12% | |
| Form 6-K WPP plc For: Mar 30 | SEC filing · Form 6-K | SEC EDGAR | -0.13% | -0.13% | |
| Form 6-K WPP plc For: Mar 24 | SEC filing · Form 6-K | SEC EDGAR | -0.07% | +0.79% | |
| Form 20-F WPP plc For: Dec 31 | SEC filing · Form 20-F | SEC EDGAR | +1.68% | +2.30% | |
| Form 6-K WPP plc For: Mar 19 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | -0.13% | |
| Form ARS WPP plc For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +1.68% | +2.30% | |
| Form F-3ASR WPP plc | SEC filing · Form F-3ASR | SEC EDGAR | -0.93% | +0.20% | |
| bet365 Launches “Winning is Everything” Brand Campaign Across the U.S. and Canada | Press release | Business Wire | -0.88% | -1.63% | |
| Form 6-K WPP plc For: Mar 11 | SEC filing · Form 6-K | SEC EDGAR | +0.12% | +0.00% | |
| Form 6-K WPP plc For: Mar 10 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | +0.35% | |
| KASSO FEST SKATE & SOUND Taps Red Bull as Official Media Partner and Reveals Full Artist Lineup, DJ, Event Host, Schedule, and Added Skaters Ahead of Two-Day Festival | Press release | PR Web | +0.18% | +0.94% | |
| Form 6-K WPP plc For: Mar 02 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | -0.44% | |
| Form 6-K WPP plc For: Feb 26 | SEC filing · Form 6-K | SEC EDGAR | +2.06% | +2.50% | |
| Form 6-K WPP plc For: Feb 25 | SEC filing · Form 6-K | SEC EDGAR | -0.48% | +0.97% | |
| Form 6-K WPP plc For: Feb 20 | SEC filing · Form 6-K | SEC EDGAR | +0.29% | +0.16% | |
| Form 6-K WPP plc For: Feb 17 | SEC filing · Form 6-K | SEC EDGAR | +0.44% | -1.87% | |
| Strongpoint Partners Announces Partnership with Bidwell Consulting Services, Inc. | Press release | PR Web | -0.25% | -2.36% | |
| KASSO FEST SKATE & SOUND Unveils LaRussell and EARTHGANG As Artist Headliners In Addition To Skater Lineup For Two-Day Festival | Press release | PR Web | -0.25% | -1.48% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the WPP section they belong to.
Where else WPP is measured.
WPP earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| StoneMor Inc. (STON) | 1,329 | 0.00% | 50% |
| Five Below, Inc. (FIVE) | 1,328 | -0.01% | 49% |
| Toyota Motor Corporation (TM) | 1,310 | -0.01% | 49% |
| Crocs, Inc. (CROX) | 1,308 | +0.07% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is WPP plc American Depositary Shares's median reaction calculated?
Every labeled WPP news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,317 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 40% of WPP's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does WPP's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.