Urban Outfitters, Inc. (URBN)
URBN moved a median of +0.07% 30 minutes after news, and -0.22% by the close. How URBN actually reacts to news — the realized, point-in-time move the market made, measured across 310 labeled events over the last three years with zero look-ahead.
URBN’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 50% | 310 |
| 30-min | +0.07% | 52% | 310 |
| 60-min | +0.12% | 53% | 310 |
| to close | -0.22% | 43% | 310 |
| Middle 50% of URBN reactions | -0.66% to +0.81% |
|---|---|
| Median reaction (30-min) | +0.07% |
| Measured reactions | 310 |
Half of all Urban Outfitters, Inc. news events land between -0.66% and +0.81% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How URBN reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 52 | -0.20% | 48% | +0.35% |
| Analyst downgrades | 46 | +0.08% | 52% | +0.89% |
| Coverage initiations | 11 | +1.19% | 100% | +2.75% |
| Rating reiterations | 125 | +0.06% | 55% | +0.43% |
| Price-target raises | 49 | +0.06% | 53% | +0.44% |
| Price-target cuts | 15 | +1.09% | 60% | +1.07% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how URBN ranks against every other measured name →
That’s how URBN usually reacts — get an email when it moves on news →Email me when URBN moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to URBN's baseline. Nothing else.
Recent URBN events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q URBAN OUTFITTERS INC For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.00% | -0.36% | |
| Form 8-K URBAN OUTFITTERS INC For: Aug 26 | SEC filing · Form 8-K | SEC EDGAR | +0.43% | -0.15% | |
| URBN Reports Record Q2 Sales and Profits | Press release | GlobeNewswire | +0.66% | -6.19% | |
| Form 11-K URBAN OUTFITTERS INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -1.11% | -4.09% | |
| Form 10-Q URBAN OUTFITTERS INC For: Apr 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.11% | -1.61% | |
| Form 8-K URBAN OUTFITTERS INC For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +0.51% | +0.49% | |
| Form SD URBAN OUTFITTERS INC | SEC filing · Form SD | SEC EDGAR | -0.02% | -0.56% | |
| Form 8-K URBAN OUTFITTERS INC For: May 19 | SEC filing · Form 8-K | SEC EDGAR | +0.61% | -1.53% | |
| Form 8-K URBAN OUTFITTERS INC For: May 20 | SEC filing · Form 8-K | SEC EDGAR | +0.54% | +3.01% | |
| URBN Reports Record Q1 Sales and Income | Press release | GlobeNewswire | +0.06% | +1.71% | |
| Form 10-K URBAN OUTFITTERS INC For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | -0.23% | +3.56% | |
| Form ARS URBAN OUTFITTERS INC For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | -0.23% | +3.56% | |
| Form DEF 14A URBAN OUTFITTERS INC For: Jun 03 | SEC filing · Form DEF | SEC EDGAR | -0.23% | +3.56% | |
| Form DEFA14A URBAN OUTFITTERS INC | SEC filing · Form DEFA14A | SEC EDGAR | -0.23% | +3.56% | |
| Form 8-K URBAN OUTFITTERS INC For: Feb 25 | SEC filing · Form 8-K | SEC EDGAR | -0.23% | +0.34% | |
| URBN Reports Record FY26 Q4 Sales and Operating Results | Press release | GlobeNewswire | +3.09% | +4.02% | |
| Form 8-K URBAN OUTFITTERS INC For: Jan 12 | SEC filing · Form 8-K | SEC EDGAR | -0.12% | -1.35% | |
| URBN Reports Record Holiday Sales | Press release | GlobeNewswire | -4.28% | -4.01% | |
| Form 10-Q URBAN OUTFITTERS INC For: Oct 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.50% | +2.47% | |
| Form 8-K URBAN OUTFITTERS INC For: Nov 25 | SEC filing · Form 8-K | SEC EDGAR | +0.49% | +3.03% | |
| URBN Reports Record Q3 Sales and Income | Press release | GlobeNewswire | +1.03% | +3.41% | |
| Form 10-Q URBAN OUTFITTERS INC For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | +1.01% | -1.36% | |
| Form 8-K URBAN OUTFITTERS INC For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.04% | -0.48% | |
| URBN Reports Record Q2 Sales and Income | Press release | GlobeNewswire | -3.46% | -10.28% | |
| Form 11-K URBAN OUTFITTERS INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.17% | -1.76% | |
| Form 10-Q URBAN OUTFITTERS INC For: Apr 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.51% | -2.25% | |
| Form 8-K URBAN OUTFITTERS INC For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | -0.60% | -0.78% | |
| Form SD URBAN OUTFITTERS INC | SEC filing · Form SD | SEC EDGAR | +0.39% | -1.70% | |
| Form 8-K URBAN OUTFITTERS INC For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +0.25% | +0.25% | |
| URBN Reports Record Q1 Sales and Income | Press release | GlobeNewswire | +4.55% | +4.01% | |
| Form 10-K URBAN OUTFITTERS INC For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | +2.89% | +6.41% | |
| Form ARS URBAN OUTFITTERS INC For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | +2.89% | +6.41% | |
| Form DEF 14A URBAN OUTFITTERS INC For: Jun 04 | SEC filing · Form DEF | SEC EDGAR | +2.89% | +6.41% | |
| Form DEFA14A URBAN OUTFITTERS INC | SEC filing · Form DEFA14A | SEC EDGAR | +2.89% | +6.41% | |
| Form 8-K URBAN OUTFITTERS INC For: Feb 26 | SEC filing · Form 8-K | SEC EDGAR | +0.18% | +0.80% | |
| URBN Reports Record Q4 Sales and FY'25 Profits | Press release | GlobeNewswire | +2.48% | +2.69% | |
| SiteSpect releases modern UX for better usability & self-sufficiency | Press release | PR Web | -0.31% | +1.98% | |
| Form 8-K URBAN OUTFITTERS INC For: Jan 13 | SEC filing · Form 8-K | SEC EDGAR | +0.42% | +4.04% | |
| URBN Reports Record Holiday Sales | Press release | GlobeNewswire | -3.57% | -3.71% | |
| Form 10-Q URBAN OUTFITTERS INC For: Oct 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.91% | +2.02% | |
| Form 8-K URBAN OUTFITTERS INC For: Nov 26 | SEC filing · Form 8-K | SEC EDGAR | -0.77% | +1.89% | |
| URBN Reports Record Q3 Sales and Earnings | Press release | GlobeNewswire | +0.70% | +4.21% | |
| Form 10-Q URBAN OUTFITTERS INC For: Jul 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.73% | -3.40% | |
| Form 8-K URBAN OUTFITTERS INC For: Aug 21 | SEC filing · Form 8-K | SEC EDGAR | +0.40% | -0.13% | |
| URBN Reports Record Q2 Sales | Press release | GlobeNewswire | +2.67% | +6.05% | |
| Form 11-K URBAN OUTFITTERS INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.22% | -0.37% | |
| Form 8-K URBAN OUTFITTERS INC For: Jun 05 | SEC filing · Form 8-K | SEC EDGAR | +0.57% | +0.94% | |
| Form 10-Q URBAN OUTFITTERS INC For: Apr 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.57% | +0.94% | |
| Form SD URBAN OUTFITTERS INC | SEC filing · Form SD | SEC EDGAR | -0.57% | -0.60% | |
| Form 8-K URBAN OUTFITTERS INC For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +1.18% | -0.73% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the URBN section they belong to.
Where else URBN is measured.
URBN earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Wingstop Inc. (WING) | 311 | -0.18% | 42% |
| Asbury Automotive Group Inc (ABG) | 310 | -0.25% | 40% |
| Shake Shack, Inc. Class A (SHAK) | 309 | -0.12% | 45% |
| Under Armour, Inc. Class A (UAA) | 309 | -0.13% | 49% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Urban Outfitters, Inc.'s median reaction calculated?
Every labeled URBN news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 310 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of URBN's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does URBN's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.