Boston Beer Company, Inc. (The) (SAM) by event type
SAM moves most on analyst downgrades — a median of -0.74% at 30 minutes across 20 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the SAM overview →
How SAM reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,609 of 2,717 | 26 | -0.05% | 50% | +0.34% |
| Analyst downgrades 2,340 of 2,603 | 20 | -0.74% | 25% | -1.04% |
| Coverage initiations 1,564 of 2,283 | 12 | -0.14% | 50% | +0.83% |
| Rating reiterations 2,935 of 3,522 | 77 | -0.20% | 39% | +0.02% |
| Price-target raises 603 of 1,790 | 12 | +0.06% | 50% | -0.57% |
| Price-target cuts 631 of 1,527 | 30 | +0.02% | 57% | +0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how SAM usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · SAM overview →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Flowers Foods, Inc. (FLO) | 309 | -0.09% | 44% |
| AtaiBeckley Inc. (ATAI) | 303 | -0.21% | 43% |
| SpartanNash Company (SPTN) | 301 | -0.08% | 34% |
| Nature's Sunshine Products, Inc. (NATR) | 293 | 0.00% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.