Nature's Sunshine Products, Inc. (NATR)
NATR moved a median of 0.00% 30 minutes after news, and -0.14% by the close. How NATR actually reacts to news — the realized, point-in-time move the market made, measured across 293 labeled events over the last three years with zero look-ahead.
NATR’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.05% | 53% | 262 |
| 30-min | 0.00% | 46% | 288 |
| 60-min | -0.24% | 38% | 291 |
| to close | -0.14% | 43% | 293 |
| Middle 50% of NATR reactions | -0.87% to +0.45% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 293 |
Half of all Nature's Sunshine Products, Inc. news events land between -0.87% and +0.45% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when NATR moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to NATR's baseline. Nothing else.
Recent NATR events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q NATURES SUNSHINE PRODUCT For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.35% | -1.86% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -1.35% | -1.86% | |
| Nature's Sunshine Appoints Ruth Perkins as Executive Vice President and Chief Financial Officer | Press release | GlobeNewswire | -1.35% | -1.86% | |
| Nature's Sunshine Reports Second Quarter 2026 Results | Press release | GlobeNewswire | -1.35% | -1.86% | |
| Nature’s Sunshine Appoints Janine Weber as Executive Vice President and President, North America | Press release | GlobeNewswire | -0.27% | +0.76% | |
| Nature’s Sunshine Sets Second Quarter 2026 Conference Call for Thursday, August 6, 2026, at 5:00 p.m. ET | Press release | GlobeNewswire | -1.46% | -1.07% | |
| Form S-8 NATURES SUNSHINE PRODUCT | SEC filing · Form S-8 | SEC EDGAR | +2.66% | +0.32% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: May 11 | SEC filing · Form 8-K | SEC EDGAR | -1.96% | -7.66% | |
| Form 10-Q NATURES SUNSHINE PRODUCT For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.37% | -5.02% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -1.37% | -5.02% | |
| Nature's Sunshine Reports Strong First Quarter 2026 Results | Press release | GlobeNewswire | -1.37% | -5.02% | |
| Nature’s Sunshine Appoints John Hnanicek as Chief Technology Officer | Press release | GlobeNewswire | +1.30% | +1.27% | |
| Nature’s Sunshine Sets First Quarter 2026 Conference Call for Thursday, May 7, 2026, at 5:00 p.m. ET | Press release | GlobeNewswire | +0.41% | +2.13% | |
| Form DEFA14A NATURES SUNSHINE PRODUCT | SEC filing · Form DEFA14A | SEC EDGAR | -0.98% | -2.51% | |
| Form DEF 14A NATURES SUNSHINE PRODUCT For: Mar 27 | SEC filing · Form DEF | SEC EDGAR | +0.34% | +1.90% | |
| Form DEFA14A NATURES SUNSHINE PRODUCT | SEC filing · Form DEFA14A | SEC EDGAR | +0.34% | +1.90% | |
| Form 10-K NATURES SUNSHINE PRODUCT For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.05% | -9.00% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Mar 10 | SEC filing · Form 8-K | SEC EDGAR | +0.05% | -9.00% | |
| Nature's Sunshine Reports Strong Fourth Quarter and Full Year 2025 Financial Results | Press release | GlobeNewswire | +0.05% | -9.00% | |
| Nature’s Sunshine Sets Fourth Quarter 2025 Conference Call for Tuesday, March 10, 2026, at 5:00 p.m. ET | Press release | GlobeNewswire | -0.07% | +1.81% | |
| Euromonitor International Names Synergy Pro-Argi-9+ the World’s #1 L-Arginine Supplement | Press release | GlobeNewswire | +1.01% | +0.87% | |
| Nature’s Sunshine Appoints Erich Fritz as Executive Vice President of Global Supply Chain | Press release | GlobeNewswire | — | +0.31% | |
| Form 10-Q NATURES SUNSHINE PRODUCT For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.41% | +9.47% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | +1.41% | +9.47% | |
| Nature's Sunshine Reports Strong Third Quarter 2025 Results | Press release | GlobeNewswire | +1.41% | +9.47% | |
| Nature’s Sunshine Sets Third Quarter 2025 Conference Call for Thursday, November 6, 2025, at 5:00 p.m. ET | Press release | GlobeNewswire | +0.14% | -1.05% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Oct 10 | SEC filing · Form 8-K | SEC EDGAR | -0.14% | +0.14% | |
| Nature’s Sunshine Appoints Kenneth Romanzi as CEO | Press release | GlobeNewswire | +0.00% | +0.47% | |
| Nature’s Sunshine Relaunches Revolutionary Power Line to Combat Metabolic Health Crisis | Press release | GlobeNewswire | +0.30% | -1.38% | |
| Form 10-Q NATURES SUNSHINE PRODUCT For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +2.25% | +1.80% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | +2.25% | +1.80% | |
| Nature's Sunshine Reports Second Quarter 2025 Results | Press release | GlobeNewswire | +2.25% | +1.80% | |
| Nature’s Sunshine Sets Second Quarter 2025 Conference Call for Thursday, July 31, 2025, at 5:00 p.m. ET | Press release | GlobeNewswire | -1.15% | +0.34% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | +0.13% | -1.75% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Jun 24 | SEC filing · Form 8-K | SEC EDGAR | -1.86% | +0.14% | |
| Nature’s Sunshine Products, Inc. Announces Pricing of Secondary Public Offering of Common Stock | Press release | GlobeNewswire | -3.71% | +1.71% | |
| Nature’s Sunshine Products, Inc. Announces Launch of Secondary Public Offering of Common Stock | Press release | GlobeNewswire | -3.71% | +1.71% | |
| Form EFFECT NATURES SUNSHINE PRODUCT | SEC filing · Form EFFECT | SEC EDGAR | +0.00% | -0.41% | |
| Form S-3 NATURES SUNSHINE PRODUCT | SEC filing · Form S-3 | SEC EDGAR | +1.84% | -2.65% | |
| Nature’s Sunshine Renews Scholarship Fund with Eccles School of Business | Press release | GlobeNewswire | -0.07% | -0.14% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: May 28 | SEC filing · Form 8-K | SEC EDGAR | -2.87% | +0.34% | |
| Nature’s Sunshine Announces Leadership Transition Plan | Press release | GlobeNewswire | -2.76% | -3.11% | |
| Form 10-Q NATURES SUNSHINE PRODUCT For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -2.59% | -7.15% | |
| Form 8-K NATURES SUNSHINE PRODUCT For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | -2.59% | -7.15% | |
| Nature's Sunshine Reports Strong First Quarter 2025 Results | Press release | GlobeNewswire | -2.59% | -7.15% | |
| Nature’s Sunshine Appoints Heidi Wissmiller as Chairman of the Board | Press release | GlobeNewswire | +0.00% | +1.63% | |
| Nature's Sunshine Releases 2024 Impact Report Highlighting Environmental and Sustainability Achievements | Press release | GlobeNewswire | -0.04% | +1.63% | |
| Nature's Sunshine Wins Two Stevie® Awards in the 2025 American Business Awards® | Press release | GlobeNewswire | -0.17% | +0.96% | |
| Nature’s Sunshine Sets First Quarter 2025 Conference Call for Tuesday, May 6, 2025, at 5:00 p.m. ET | Press release | GlobeNewswire | -1.30% | -4.79% | |
| Form DEF 14A NATURES SUNSHINE PRODUCT For: Mar 20 | SEC filing · Form DEF | SEC EDGAR | — | -3.45% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the NATR section they belong to.
Where else NATR is measured.
NATR earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Boston Beer Company, Inc. (The) (SAM) | 303 | +0.05% | 52% |
| SpartanNash Company (SPTN) | 301 | -0.08% | 34% |
| Monster Beverage Corporation (MNST) | 289 | +0.05% | 51% |
| Burlington Stores, Inc. (BURL) | 283 | +0.12% | 54% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Nature's Sunshine Products, Inc.'s median reaction calculated?
Every labeled NATR news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 293 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 46% of NATR's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does NATR's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.