Flowers Foods, Inc. (FLO)
FLO moved a median of -0.09% 30 minutes after news, and -0.26% by the close. How FLO actually reacts to news — the realized, point-in-time move the market made, measured across 309 labeled events over the last three years with zero look-ahead.
FLO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.04% | 38% | 308 |
| 30-min | -0.09% | 44% | 309 |
| 60-min | -0.07% | 44% | 309 |
| to close | -0.26% | 39% | 309 |
| Middle 50% of FLO reactions | -0.79% to +0.25% |
|---|---|
| Median reaction (30-min) | -0.09% |
| Measured reactions | 309 |
Half of all Flowers Foods, Inc. news events land between -0.79% and +0.25% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How FLO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 13 | -0.32% | 31% | -0.51% |
| Analyst downgrades | 13 | -0.33% | 46% | -0.47% |
| Rating reiterations | 16 | -0.01% | 50% | +0.21% |
| Price-target cuts | 10 | -0.12% | 40% | +0.10% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how FLO ranks against every other measured name →
That’s how FLO usually reacts — get an email when it moves on news →Email me when FLO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to FLO's baseline. Nothing else.
Recent FLO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| FLOWERS FOODS ISSUES RECALL OF NATURE'S OWN HAWAIIAN BREAD DUE TO UNDECLARED MILK | Press release | PR Newswire | -0.90% | +0.90% | |
| FLOWERS FOODS DECLARES QUARTERLY DIVIDEND | Press release | PR Newswire | +0.71% | +1.57% | |
| Form 8-K FLOWERS FOODS INC For: Aug 28 | SEC filing · Form 8-K | SEC EDGAR | +0.57% | -1.71% | |
| Form S-3ASR FLOWERS FOODS INC | SEC filing · Form S-3ASR | SEC EDGAR | +0.57% | -1.71% | |
| Dave's Killer Bread reveals new consumer insights for Organic Month | Press release | PR Newswire | +0.14% | -0.71% | |
| FLOWERS FOODS, INC. REPORTS SECOND QUARTER 2026 RESULTS | Press release | PR Newswire | +4.45% | +1.46% | |
| Form 10-Q FLOWERS FOODS INC For: Jul 18 | SEC filing · Form 10-Q | SEC EDGAR | +4.45% | +1.46% | |
| Form 8-K FLOWERS FOODS INC For: Aug 20 | SEC filing · Form 8-K | SEC EDGAR | +4.45% | +1.46% | |
| Dave's Killer Bread brings back 'Pumpkin Spice Madness' Bagels | Press release | PR Newswire | +0.85% | +0.99% | |
| Flowers Foods to Report Second Quarter 2026 Results | Press release | PR Newswire | -1.29% | +0.14% | |
| Simple Mills Announces “Absolutely Nothing” in New National Campaign | Press release | Business Wire | +0.56% | +2.37% | |
| Nature's Own 'Sandwishes' campaign brings kids' culinary wishes to life to benefit Make-A-Wish America | Press release | PR Newswire | -0.30% | +0.65% | |
| Form 11-K FLOWERS FOODS INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.52% | -4.17% | |
| Form 8-K FLOWERS FOODS INC For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | -0.94% | +0.94% | |
| Form 8-K FLOWERS FOODS INC For: May 29 | SEC filing · Form 8-K | SEC EDGAR | -0.27% | -1.09% | |
| Form S-8 FLOWERS FOODS INC | SEC filing · Form S-8 | SEC EDGAR | -0.32% | -1.23% | |
| FLOWERS FOODS, INC. REPORTS FIRST QUARTER 2026 RESULTS | Press release | PR Newswire | +2.70% | +6.72% | |
| Form 10-Q FLOWERS FOODS INC For: Apr 25 | SEC filing · Form 10-Q | SEC EDGAR | +2.70% | +6.72% | |
| Form 8-K FLOWERS FOODS INC For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +2.70% | +6.72% | |
| Nature's Own names John Cena 'Breaducator' to launch new, simpler recipe and bold brand refresh | Press release | PR Newswire | -1.90% | -1.13% | |
| Flowers Foods to Report First Quarter 2026 Results | Press release | PR Newswire | +0.11% | -1.82% | |
| Dave's Killer Bread launches 'Epic,' 'Awesome' Mini Bagels | Press release | PR Newswire | -0.22% | -1.87% | |
| Simple Mills Launches First Regenerative Organic Certified® Baking Mixes in Cinnamon Swirl Muffin & Cake and Original Pancake & Waffle | Press release | Business Wire | +0.23% | +0.92% | |
| Form ARS FLOWERS FOODS INC For: Jan 03 | SEC filing · Form ARS | SEC EDGAR | +0.00% | +0.61% | |
| Form DEF 14A FLOWERS FOODS INC For: May 29 | SEC filing · Form DEF | SEC EDGAR | -0.18% | +0.61% | |
| Form DEFA14A FLOWERS FOODS INC | SEC filing · Form DEFA14A | SEC EDGAR | -0.30% | +0.55% | |
| Flowers Foods Announces Retirement of Chief Supply Chain Officer | Press release | PR Newswire | -0.26% | -0.61% | |
| Form 8-K FLOWERS FOODS INC For: Apr 06 | SEC filing · Form 8-K | SEC EDGAR | -0.26% | -0.61% | |
| FLOWERS FOODS ANNOUNCES DEPARTURE OF CHIEF GROWTH OFFICER TERRY THOMAS | Press release | PR Newswire | +0.00% | +1.70% | |
| Form 8-K FLOWERS FOODS INC For: Mar 25 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +1.70% | |
| FLOWERS FOODS ANNOUNCES MICHELLE LORGE AS PRESIDENT OF SIMPLE MILLS | Press release | PR Newswire | -0.21% | -2.84% | |
| Form 10-K FLOWERS FOODS INC For: Jan 03 | SEC filing · Form 10-K | SEC EDGAR | -0.15% | -0.15% | |
| Form 8-K FLOWERS FOODS INC For: Feb 17 | SEC filing · Form 8-K | SEC EDGAR | +1.72% | -1.38% | |
| FLOWERS FOODS DECLARES QUARTERLY DIVIDEND | Press release | PR Newswire | -0.30% | +1.10% | |
| Simple Mills Among the First Brands Verified Under the Non-UPF Verified Standard, Charting a New Course for Food Transparency | Press release | Business Wire | +0.35% | -0.60% | |
| FLOWERS FOODS, INC. REPORTS FOURTH QUARTER AND FULL YEAR 2025 RESULTS | Press release | PR Newswire | -0.40% | -7.17% | |
| Form 8-K FLOWERS FOODS INC For: Feb 12 | SEC filing · Form 8-K | SEC EDGAR | -0.40% | -7.17% | |
| FLOWERS FOODS NAMES DAVID ROACH CHIEF DSD OPERATIONS OFFICER | Press release | PR Newswire | -0.17% | +0.30% | |
| FLOWERS FOODS TO REPORT FOURTH QUARTER AND FULL YEAR 2025 RESULTS | Press release | PR Newswire | +1.26% | -0.09% | |
| Nature's Own launches Life Wheat + Protein bread | Press release | PR Newswire | -0.19% | -1.13% | |
| Dave's Killer Bread launches new breakfast bars to 'Rock Your Reset' | Press release | PR Newswire | +0.68% | +5.47% | |
| Form 8-K FLOWERS FOODS INC For: Dec 31 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -6.41% | |
| Form 8-K FLOWERS FOODS INC For: Nov 13 | SEC filing · Form 8-K | SEC EDGAR | -0.05% | -1.04% | |
| Dave's Killer Bread launches Supreme Sourdough | Press release | PR Newswire | +0.29% | -2.55% | |
| FLOWERS FOODS DECLARES QUARTERLY DIVIDEND | Press release | PR Newswire | +0.35% | -0.61% | |
| FLOWERS FOODS, INC. REPORTS THIRD QUARTER 2025 RESULTS | Press release | PR Newswire | -3.54% | -2.38% | |
| Form 10-Q FLOWERS FOODS INC For: Oct 04 | SEC filing · Form 10-Q | SEC EDGAR | -3.54% | -2.38% | |
| Form 8-K FLOWERS FOODS INC For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | -3.54% | -2.38% | |
| Dave's Killer Bread brings back Oats & Blues loaf | Press release | PR Newswire | +0.21% | +0.84% | |
| FLOWERS FOODS TO REPORT THIRD QUARTER 2025 RESULTS | Press release | PR Newswire | +0.00% | +1.10% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the FLO section they belong to.
Where else FLO is measured.
FLO earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| DAVIDsTEA Inc. (DTEA) | 320 | 0.00% | 48% |
| Central Garden & Pet Company (CENT) | 311 | +0.12% | 57% |
| AtaiBeckley Inc. (ATAI) | 303 | -0.21% | 43% |
| Boston Beer Company, Inc. (The) (SAM) | 303 | +0.05% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Flowers Foods, Inc.'s median reaction calculated?
Every labeled FLO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 309 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 44% of FLO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does FLO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.