PepsiCo, Inc. (PEP) by event type
PEP moves most on coverage initiations — a median of +0.23% at 30 minutes across 15 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the PEP overview →
How PEP reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,738 of 2,717 | 32 | -0.10% | 31% | +0.52% |
| Analyst downgrades 1,521 of 2,603 | 36 | -0.03% | 47% | -0.11% |
| Coverage initiations 682 of 2,283 | 15 | +0.23% | 67% | +0.33% |
| Rating reiterations 2,236 of 3,522 | 134 | -0.05% | 46% | +0.07% |
| Price-target raises 407 of 1,790 | 46 | +0.11% | 59% | +0.12% |
| Price-target cuts 817 of 1,527 | 69 | -0.02% | 48% | +0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how PEP usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · PEP overview →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Freshpet, Inc. (FRPT) | 489 | -0.06% | 47% |
| NATL AMER UNIVERSITY HLDG (NAUH) | 469 | 0.00% | 33% |
| CASTLE BRANDS (ROX) | 461 | 0.00% | 43% |
| Clorox Company (The) (CLX) | 458 | -0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.