PepsiCo, Inc. (PEP)
PEP moved a median of -0.02% 30 minutes after news, and -0.06% by the close. How PEP actually reacts to news — the realized, point-in-time move the market made, measured across 469 labeled events over the last three years with zero look-ahead.
PEP’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 46% | 469 |
| 30-min | -0.02% | 50% | 469 |
| 60-min | -0.02% | 48% | 469 |
| to close | -0.06% | 48% | 463 |
| Middle 50% of PEP reactions | -0.47% to +0.45% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 469 |
Half of all PepsiCo, Inc. news events land between -0.47% and +0.45% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PEP reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 32 | -0.10% | 31% | +0.52% |
| Analyst downgrades | 36 | -0.03% | 47% | -0.11% |
| Coverage initiations | 15 | +0.23% | 67% | +0.33% |
| Rating reiterations | 134 | -0.05% | 46% | +0.07% |
| Price-target raises | 46 | +0.11% | 59% | +0.12% |
| Price-target cuts | 69 | -0.02% | 48% | +0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how PEP ranks against every other measured name →
That’s how PEP usually reacts — get an email when it moves on news →Email me when PEP moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PEP's baseline. Nothing else.
Recent PEP events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-A12B PEPSICO INC | SEC filing · Form 8-A12B | SEC EDGAR | — | — | |
| Form 8-K PEPSICO INC For: Oct 16 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| PepsiCo, PepsiCo Foundation and Feed the Children Mark 2 Million Meals Through School-Based Hunger Relief Program | Press release | PR Newswire | -0.19% | +1.40% | |
| The POI 2026 Fall Hybrid Summit to Bring 500+ Consumer Goods Leaders Together to Shape 2027 Commercial Strategies | Press release | PR Web | -0.08% | -2.74% | |
| After a Record-Setting Week, Wall Street Turns to Inflation Data and the First Big Earnings Reports | Press release | Canada Newswire | -0.29% | -0.13% | |
| Form 10-Q PEPSICO INC For: Sep 05 | SEC filing · Form 10-Q | SEC EDGAR | +0.26% | +3.23% | |
| Form 8-K PEPSICO INC For: Oct 08 | SEC filing · Form 8-K | SEC EDGAR | +0.26% | +3.23% | |
| Falconi EDGE 2026 Highlights How Manufacturers Are Turning New Ideas Into Operational Performance | Press release | PR Web | +0.35% | +0.29% | |
| St Andrews Freshman Earns Two Fast Company Innovation by Design Honors alongside Samsung, Volkswagen, PepsiCo & Tiffany | Press release | PR Web | +0.05% | +0.60% | |
| Form 8-K PEPSICO INC For: Sep 17 | SEC filing · Form 8-K | SEC EDGAR | -0.87% | -1.77% | |
| PepsiCo Elects Joaquin Duato to Board of Directors | Press release | PR Newswire | -0.87% | -1.77% | |
| PepsiCo Announces Timing and Availability of Third-Quarter 2026 Financial Results | Press release | PR Newswire | -0.33% | -1.02% | |
| GATORADE WELCOMES AITANA BONMATÍ TO TEAM GATORADE AHEAD OF THE NEW FOOTBALL SEASON | Press release | PR Newswire | -0.02% | +0.10% | |
| PepsiCo Reports on Latest ESG Performance Towards pep+ Goals | Press release | PR Newswire | -0.02% | +0.80% | |
| Gatorade's First "Body of Science" Study Reveals Disparities in Women's Hydration & Nutrition Patterns | Press release | PR Newswire | -0.02% | +0.07% | |
| PepsiCo Declares Quarterly Dividend | Press release | PR Newswire | -0.67% | -1.50% | |
| BASEBALL'S GRADY EMERSON AND SOCCER'S MADDIE DIMARIA NAMED GATORADE BEST PLAYERS OF THE YEAR | Press release | PR Newswire | +0.61% | +1.77% | |
| Form 10-Q PEPSICO INC For: Jun 13 | SEC filing · Form 10-Q | SEC EDGAR | -1.10% | +0.63% | |
| Form 8-K PEPSICO INC For: Jul 09 | SEC filing · Form 8-K | SEC EDGAR | -1.10% | +0.63% | |
| PEPSICO ANNOUNCES PROGRESS TOWARD 2030 AGRICULTURE GOALS | Press release | PR Newswire | +0.66% | +2.67% | |
| Form 11-K PEPSICO INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.36% | -0.56% | |
| Compeer Financial Collaborates with PepsiCo to Provide Strip-Till Equipment Financing | Press release | PR Newswire | -0.29% | -0.78% | |
| PepsiCo Announces Timing and Availability of Second-Quarter 2026 Financial Results | Press release | PR Newswire | -0.14% | -1.87% | |
| Form SD PEPSICO INC | SEC filing · Form SD | SEC EDGAR | +0.04% | -0.76% | |
| Future Harvest: The European program tackling the decline in generational renewal in farming | Press release | PR Newswire | -0.45% | -1.00% | |
| Form 8-K PEPSICO INC For: May 22 | SEC filing · Form 8-K | SEC EDGAR | -0.20% | -2.69% | |
| Form 8-K PEPSICO INC For: May 06 | SEC filing · Form 8-K | SEC EDGAR | -0.93% | -3.23% | |
| PepsiCo Declares Quarterly Dividend | Press release | PR Newswire | +0.19% | +0.83% | |
| PepsiCo and TalusAg Announce Low-carbon Ammonia Attribute Agreement to Help Accelerate Fertilizer Decarbonization | Press release | PR Newswire | +0.03% | +0.64% | |
| Gatorade Unveils "Body of Science" - a Multi-Year Research Commitment to Help Close the Gap in Women's Hydration Science Across Life Stages | Press release | PR Newswire | -0.13% | -0.84% | |
| PepsiCo, Givaudan, Smurfit Westrock and Statkraft Sign 10-Year Renewable Energy Agreement to Advance Value Chain Decarbonization Across Europe | Press release | PR Newswire | -0.43% | -0.33% | |
| GATORADE ASSERTS THERE ARE NO SHORTCUTS TO GREATNESS IN NEW 'IS IT IN YOU?' GLOBAL FOOTBALL CAMPAIGN | Press release | PR Newswire | -0.02% | +0.62% | |
| PepsiCo Announces Webcast of Annual Meeting of Shareholders | Press release | PR Newswire | +0.10% | -0.78% | |
| PepsiCo Deepens AI Capabilities with Google Cloud | Press release | PR Newswire | -0.10% | -0.86% | |
| 150 Million Americans Feel Dehydrated*. Gatorade Aims to Change How People Think About Hydration. | Press release | PR Newswire | -0.03% | +2.18% | |
| Form 10-Q PEPSICO INC For: Mar 21 | SEC filing · Form 10-Q | SEC EDGAR | -0.03% | +2.18% | |
| Form 8-K PEPSICO INC For: Apr 16 | SEC filing · Form 8-K | SEC EDGAR | -0.03% | +2.18% | |
| Yellow House Collective Expands Leadership Team, Taps Industry Veterans Lisa Torres and Miranda Gonzalez to Drive Cultural Innovation | Press release | PR Web | +0.03% | +0.47% | |
| Global Data Breach and Consumer Protection Expert Michael Bruemmer Joins BlackCloak Advisory Board | Press release | PR Web | +0.15% | +1.95% | |
| Form ARS PEPSICO INC For: Dec 27 | SEC filing · Form ARS | SEC EDGAR | +0.15% | +1.95% | |
| Form DEF 14A PEPSICO INC For: May 06 | SEC filing · Form DEF | SEC EDGAR | +0.15% | +1.95% | |
| Form DEFA14A PEPSICO INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.15% | +1.95% | |
| PepsiCo Hits Dual Water Milestones: 100% Replenishment and Adopting the AWS Standard Across Company-Owned Facilities in High Water-Risk Areas | Press release | PR Newswire | -0.20% | -0.74% | |
| PepsiCo Announces Timing and Availability of First-Quarter 2026 Financial Results | Press release | PR Newswire | -0.32% | -1.47% | |
| GATORADE LOWER SUGAR BRINGS A NEW ERA OF HYDRATION WITH NO ARTIFICIAL FLAVORS, SWEETENERS OR COLORS AND 75% LESS SUGAR THAN GATORADE THIRST QUENCHER | Press release | PR Newswire | +0.07% | -0.52% | |
| Seabreeze Management Company Appoints Clara Alonso as Vice President, People to Lead Next Phase of Growth | Press release | PR Web | -0.09% | -0.44% | |
| Form 8-A12B PEPSICO INC | SEC filing · Form 8-A12B | SEC EDGAR | -0.19% | -0.87% | |
| Form CERT PEPSICO INC | SEC filing · Form CERT | SEC EDGAR | -0.19% | -0.87% | |
| Form 8-K PEPSICO INC For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | -0.12% | -1.52% | |
| PepsiCo Declares Quarterly Dividend | Press release | PR Newswire | -0.50% | +0.32% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PEP section they belong to.
Where else PEP is measured.
PEP earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Freshpet, Inc. (FRPT) | 489 | -0.06% | 47% |
| NATL AMER UNIVERSITY HLDG (NAUH) | 469 | 0.00% | 33% |
| CASTLE BRANDS (ROX) | 461 | 0.00% | 43% |
| Clorox Company (The) (CLX) | 458 | -0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is PepsiCo, Inc.'s median reaction calculated?
Every labeled PEP news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 469 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of PEP's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PEP's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.