Clorox Company (The) (CLX)
CLX moved a median of -0.00% 30 minutes after news, and -0.22% by the close. How CLX actually reacts to news — the realized, point-in-time move the market made, measured across 458 labeled events over the last three years with zero look-ahead.
CLX’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 52% | 457 |
| 30-min | -0.00% | 50% | 458 |
| 60-min | -0.03% | 46% | 458 |
| to close | -0.22% | 39% | 457 |
| Middle 50% of CLX reactions | -0.66% to +0.52% |
|---|---|
| Median reaction (30-min) | -0.00% |
| Measured reactions | 458 |
Half of all Clorox Company (The) news events land between -0.66% and +0.52% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How CLX reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 42 | +0.04% | 52% | -0.55% |
| Analyst downgrades | 20 | +0.45% | 60% | +0.33% |
| Coverage initiations | 13 | +0.18% | 85% | +0.14% |
| Rating reiterations | 134 | -0.02% | 48% | +0.04% |
| Price-target raises | 27 | -0.23% | 26% | +0.07% |
| Price-target cuts | 80 | -0.14% | 40% | -0.19% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how CLX ranks against every other measured name →
That’s how CLX usually reacts — get an email when it moves on news →Email me when CLX moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to CLX's baseline. Nothing else.
Recent CLX events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Clorox Announces November 2 Webcast of First-Quarter Fiscal Year 2027 Results | Press release | PR Newswire | -0.33% | -0.94% | |
| Form ARS CLOROX CO /DE/ For: Jun 30 | SEC filing · Form ARS | SEC EDGAR | +0.23% | +1.56% | |
| Form DEF 14A CLOROX CO /DE/ For: Nov 18 | SEC filing · Form DEF | SEC EDGAR | +0.23% | +1.56% | |
| Form DEFA14A CLOROX CO /DE/ | SEC filing · Form DEFA14A | SEC EDGAR | +0.23% | +1.56% | |
| The Clorox Company Announces the Official Launch of Clorox Purell ProCare™ | Press release | PR Newswire | +0.18% | -0.24% | |
| HIDDEN VALLEY® INTRODUCES SPOOKY RANCH: THE ICONIC DRESSING TAKES ON A HAUNTING HUE FOR HALLOWEEN | Press release | PR Newswire | -0.56% | -2.94% | |
| Clorox Declares Regular Quarterly Dividend of $1.25 Per Share | Press release | PR Newswire | -0.56% | -2.94% | |
| Clorox to Present at Barclays Global Consumer Staples Conference | Press release | PR Newswire | +1.56% | -0.71% | |
| Form 10-K CLOROX CO /DE/ For: Jun 30 | SEC filing · Form 10-K | SEC EDGAR | +0.69% | — | |
| Clorox Reports Q4 and FY26 Results, Provides FY27 Outlook | Press release | PR Newswire | +0.22% | +5.73% | |
| Form 8-K CLOROX CO /DE/ For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | +0.22% | +5.73% | |
| Clorox Increases Quarterly Dividend to $1.25 Per Share | Press release | PR Newswire | +2.15% | +0.65% | |
| Clorox Announces August 3 Webcast of Fourth-Quarter and Fiscal Year 2026 Results | Press release | PR Newswire | -1.00% | -0.53% | |
| Form 11-K CLOROX CO /DE/ For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.56% | +1.34% | |
| Clorox Announces Simplified Operating Structure to Improve Execution and Accelerate Growth | Press release | PR Newswire | +0.50% | -0.35% | |
| Form 8-K CLOROX CO /DE/ For: Jun 14 | SEC filing · Form 8-K | SEC EDGAR | +0.50% | -0.35% | |
| Clorox Healthcare Introduces Two Breakthrough Innovations to Help Solve Infection Prevention Challenges | Press release | PR Newswire | -0.46% | +0.17% | |
| Form SD CLOROX CO /DE/ | SEC filing · Form SD | SEC EDGAR | -0.46% | +0.17% | |
| Clorox Board of Directors to Initiate Comprehensive CEO Search Process | Press release | PR Newswire | -1.26% | -2.87% | |
| Form 8-K CLOROX CO /DE/ For: May 26 | SEC filing · Form 8-K | SEC EDGAR | -1.26% | -2.87% | |
| Glad® Features Sesame Street's Oscar the Grouch in new Limited-Edition Packaging | Press release | PR Newswire | -0.86% | +1.79% | |
| Clorox to Present at dbAccess Global Consumer Conference | Press release | PR Newswire | -1.05% | -1.90% | |
| Form 8-K CLOROX CO /DE/ For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +0.07% | -0.39% | |
| Hidden Valley™ Ranch Expands into Protein-Forward Snacking with New Line of Seasoned Chicken Dippers | Press release | PR Newswire | -1.41% | -3.37% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Clorox Company (CLX) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.13% | -0.93% | |
| Form S-3ASR CLOROX CO /DE/ | SEC filing · Form S-3ASR | SEC EDGAR | -0.05% | -0.17% | |
| Clorox Reports Q3 Fiscal Year 2026 Results, Updates Outlook | Press release | PR Newswire | -3.76% | -4.28% | |
| Form 10-Q CLOROX CO /DE/ For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -3.76% | -4.28% | |
| Form 8-K CLOROX CO /DE/ For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | -3.76% | -4.28% | |
| Clorox Announces April 30 Webcast of Third-Quarter Fiscal Year 2026 Results | Press release | PR Newswire | +0.04% | -2.78% | |
| From Avocado Oil to YumYum: Hidden Valley® Ranch Answers Modern Consumer Cravings with Three New Flavors | Press release | PR Newswire | +0.03% | +0.03% | |
| Clorox Completes Acquisition of GOJO Industries, Makers of Purell® | Press release | PR Newswire | -0.32% | +0.88% | |
| Form 8-K CLOROX CO /DE/ For: Apr 01 | SEC filing · Form 8-K | SEC EDGAR | -0.32% | +0.88% | |
| Form 8-K CLOROX CO /DE/ For: Mar 06 | SEC filing · Form 8-K | SEC EDGAR | -2.00% | -2.48% | |
| Your Dream Job Awaits: Hidden Valley Ranch is Hiring Four "Ranch-bassadors" for a Flavor Quest Across Europe | Press release | PR Newswire | -0.89% | +2.54% | |
| Clorox Declares Regular Quarterly Dividend of $1.24 Per Share | Press release | PR Newswire | -0.59% | +0.22% | |
| Clorox to Present at 2026 Citi Global Consumer & Retail Conference | Press release | PR Newswire | +0.42% | -0.39% | |
| The Clorox Company Unveils Home Care Redefined: A Look at How Americans Are Reimagining Time, Wellness, and Convenience at Home | Press release | PR Newswire | -0.33% | -1.04% | |
| Clorox to Present at 2026 CAGNY Conference | Press release | PR Newswire | +1.42% | -1.17% | |
| Clorox Reports Q2 Fiscal Year 2026 Results, Confirms Outlook | Press release | PR Newswire | +2.62% | +1.53% | |
| Form 10-Q CLOROX CO /DE/ For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | +2.62% | +1.53% | |
| Form 8-K CLOROX CO /DE/ For: Feb 03 | SEC filing · Form 8-K | SEC EDGAR | +2.62% | +1.53% | |
| Fresh Step and Ariana Madix Help Singles "Date Cats, Not Humans" This Valentine's Day with First-Ever Bumble Cat Adoption Takeover | Press release | PR Newswire | +0.91% | +2.73% | |
| Clorox Announces Acquisition of GOJO Industries, Makers of Purell®, Market Leader in Skin Health and Hygiene | Press release | PR Newswire | +0.67% | -0.66% | |
| Form 8-K CLOROX CO /DE/ For: Jan 17 | SEC filing · Form 8-K | SEC EDGAR | +0.67% | -0.66% | |
| The Crispy Chicken Era Lives On: Taco Bell's Nuggets Make a Spicy Return with New Hidden Valley Diablo Ranch Sauce | Press release | PR Newswire | +1.12% | +1.19% | |
| Clorox Expands Partnership with Realize the Dream to Mobilize Employee Volunteer Service Globally | Press release | PR Newswire | +0.70% | +0.02% | |
| A New Way to Stop Allergens: Introducing Clorox™ PURE™ Allergen Neutralizer | Press release | PR Newswire | +0.02% | +1.49% | |
| Clorox Announces February 3 Webcast of Second-Quarter Fiscal Year 2026 Results | Press release | PR Newswire | +0.55% | +2.29% | |
| FROM NAUGHTY TO NICE: KINGSFORD™ CHRISTMAS COAL BRINGS HOLIDAY CHEER TO THE GRILL | Press release | PR Newswire | -0.13% | -0.44% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the CLX section they belong to.
Where else CLX is measured.
CLX earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| PepsiCo, Inc. (PEP) | 469 | -0.02% | 50% |
| CASTLE BRANDS (ROX) | 461 | 0.00% | 43% |
| The Kraft Heinz Company (KHC) | 453 | -0.03% | 47% |
| Lifeway Foods, Inc. (LWAY) | 450 | 0.00% | 47% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Clorox Company (The)'s median reaction calculated?
Every labeled CLX news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 458 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of CLX's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does CLX's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.