The Kraft Heinz Company (KHC)
KHC moved a median of -0.03% 30 minutes after news, and -0.07% by the close. How KHC actually reacts to news — the realized, point-in-time move the market made, measured across 453 labeled events over the last three years with zero look-ahead.
KHC’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.03% | 46% | 453 |
| 30-min | -0.03% | 47% | 453 |
| 60-min | +0.08% | 53% | 453 |
| to close | -0.07% | 45% | 449 |
| Middle 50% of KHC reactions | -0.56% to +0.43% |
|---|---|
| Median reaction (30-min) | -0.03% |
| Measured reactions | 453 |
Half of all The Kraft Heinz Company news events land between -0.56% and +0.43% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How KHC reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 18 | -0.39% | 39% | +0.01% |
| Analyst downgrades | 43 | +0.16% | 58% | -0.49% |
| Coverage initiations | 19 | -0.14% | 42% | -0.41% |
| Rating reiterations | 99 | -0.05% | 44% | -0.03% |
| Price-target raises | 13 | +0.14% | 54% | +0.34% |
| Price-target cuts | 71 | -0.02% | 48% | +0.14% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how KHC ranks against every other measured name →
That’s how KHC usually reacts — get an email when it moves on news →Email me when KHC moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KHC's baseline. Nothing else.
Recent KHC events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection | Press release | Business Wire | +0.33% | +0.44% | |
| The Kraft Heinz Company to Report Third Quarter 2026 Results on November 4, 2026 | Press release | Business Wire | +0.32% | +0.99% | |
| Form 8-K Kraft Heinz Co For: Oct 07 | SEC filing · Form 8-K | SEC EDGAR | +0.09% | +1.77% | |
| Form 8-K Kraft Heinz Co For: Oct 02 | SEC filing · Form 8-K | SEC EDGAR | -0.29% | -0.81% | |
| Kraft Mac & Cheese Enters First New Category in Nearly 20 Years with Cheesy Ramen | Press release | Business Wire | -0.43% | +0.55% | |
| Lunchables Fires Up National Pizza Month With the First-Ever Lunchables Pizza Grill | Press release | Business Wire | +0.34% | +0.69% | |
| Kraft Dinner Pops Into the Beverage Aisle with First-of-its-Kind KD x Solly’s Cream Soda | Press release | Business Wire | +0.33% | -0.92% | |
| Capri Sun Tests Its Biggest Pouch Yet – and Fans Could Help Make it Permanent | Press release | Business Wire | +0.41% | +0.12% | |
| Philadelphia Turns Up the Heat with its First-Ever Sweet Heat Cream Cheese in the United States in Partnership with Mike's Hot Honey® | Press release | Business Wire | +0.11% | +3.86% | |
| Form CERT Kraft Heinz Co | SEC filing · Form CERT | SEC EDGAR | -0.44% | -0.65% | |
| JELL-O and Tower 28 Team Up to Launch the Limited Edition Lip Collection You’ve Been Craving | Press release | Business Wire | -0.44% | -0.65% | |
| Form 25 Kraft Heinz Co | SEC filing · Form 25 | SEC EDGAR | -0.44% | -0.65% | |
| Form 8-A12B Kraft Heinz Co | SEC filing · Form 8-A12B | SEC EDGAR | -0.44% | -0.65% | |
| Kraft Heinz to Host Investor Day on November 12, 2026 | Press release | Business Wire | +0.31% | +0.61% | |
| Classico Blends Two Sunday Traditions in One Jar with New Sunday Football Sauce | Press release | Business Wire | +1.01% | +0.51% | |
| Kraft Heinz to Participate at 2026 Barclays Global Consumer Conference | Press release | Business Wire | +0.04% | -0.31% | |
| Form 8-K Kraft Heinz Co For: Aug 24 | SEC filing · Form 8-K | SEC EDGAR | +1.76% | +1.56% | |
| Kraft Heinz to Transfer Stock Exchange Listing to NYSE | Press release | Business Wire | +1.76% | +1.56% | |
| Falconi EDGE 2026 Gathers Manufacturing Leaders to Turn AI Into Floor-Level Results | Press release | PR Web | +1.40% | +2.68% | |
| Philadelphia Cream Cheese and Ziggi's Coffee Reimagine a Beloved Breakfast Duo with First-Ever Philadelphia Everything Bagel Latte | Press release | Business Wire | +0.16% | -0.04% | |
| HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods | Press release | Business Wire | +1.17% | — | |
| Form 10-Q Kraft Heinz Co For: Jun 27 | SEC filing · Form 10-Q | SEC EDGAR | -1.85% | -3.52% | |
| Form 8-K Kraft Heinz Co For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -3.78% | -4.70% | |
| Kraft Heinz Reports Second Quarter 2026 Results; Updates 2026 Full Year Outlook | Press release | Business Wire | -3.78% | -4.70% | |
| The Kraft Heinz Company Declares Regular Quarterly Dividend of $0.40 Per Share | Press release | Business Wire | -3.78% | -4.70% | |
| Celebrating 90 Years on the Hot Dog Highways, the Oscar Mayer Wienermobile Serves Up a Delicious Birthday Surprise | Press release | Business Wire | +1.30% | +2.02% | |
| Form 8-K Kraft Heinz Co For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | +1.39% | +2.25% | |
| Philadelphia Brings Its Signature Cream Cheese to Millions More Consumers with New Lactose Free Innovation | Press release | Business Wire | -0.25% | -0.84% | |
| Kraft Heinz and The Walt Disney Company Announce Landmark Alliance, Uniting the Iconic Companies Across Food, Media and Experiences | Press release | Business Wire | +0.39% | -0.39% | |
| OGC Welcomes Five Partners in Q2, Adding Capabilities in Aerospace, Consumer Products, and Executive Compensation | Press release | PR Web | +0.28% | -0.02% | |
| The Kraft Heinz Company to Report Second Quarter 2026 Results on August 5, 2026 | Press release | Business Wire | -0.10% | -0.14% | |
| Form 11-K Kraft Heinz Co For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.00% | -1.43% | |
| Kraft Dinner Expands Beyond Mac n’ Cheese with All-New KD Ramen Lineup | Press release | Business Wire | +0.20% | -2.74% | |
| Form 8-K Kraft Heinz Co For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | +0.26% | -1.00% | |
| Kraft Heinz Announces New Global Operating Structure to Accelerate Growth | Press release | Business Wire | +0.26% | -1.00% | |
| Form 8-K Kraft Heinz Co For: Jun 08 | SEC filing · Form 8-K | SEC EDGAR | +0.41% | +0.30% | |
| Form S-8 Kraft Heinz Co | SEC filing · Form S-8 | SEC EDGAR | -0.50% | -0.84% | |
| Form CERT Kraft Heinz Co | SEC filing · Form CERT | SEC EDGAR | -0.29% | -1.64% | |
| Kraft Dinner Serves Up Dessert for the First Time Ever with New KD Mac & Cheesecake | Press release | Business Wire | +0.63% | +0.21% | |
| Kraft Heinz to Participate in Deutsche Bank’s Annual dbAccess Global Consumer Conference | Press release | Business Wire | +0.63% | +0.21% | |
| Form 8-K Kraft Heinz Co For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +0.57% | +1.02% | |
| Kraft Heinz Announces Early Tender Participation Results, Satisfaction of the Financing Condition, and Election of Early Settlement for Its Previously Announced Cash Tender Offer | Press release | Business Wire | -0.64% | +0.21% | |
| Kraft Heinz Announces Pricing Terms and the Accepted Tender Amounts for the Cash Tender Offer for Up To $1.1 Billion Aggregate Purchase Price of Certain of Its Outstanding Notes | Press release | Business Wire | +0.15% | -1.03% | |
| Valence Brings AI Coaching More Deeply Into the Flow of Work with Microsoft 365 | Press release | PR Web | -0.64% | +0.21% | |
| Form 8-K Kraft Heinz Co For: May 14 | SEC filing · Form 8-K | SEC EDGAR | -0.86% | +1.47% | |
| JELL-O Ushers in a New Era with Introduction of JELL-O Simply, Made with No FD&C Colors or Artificial Sweeteners | Press release | Business Wire | -0.94% | -0.43% | |
| Start Your Grills: The Oscar Mayer Wienie 500 Heats Up Year Two With Delightful Race Day Traditions and First-Ever Fan Pick | Press release | Business Wire | +0.04% | +1.70% | |
| Form 8-K Kraft Heinz Co For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +0.73% | -0.81% | |
| Kraft Heinz Celebrates 250 Years of Summer Cookouts with “The United Tastes of America” | Press release | Business Wire | -0.62% | -0.30% | |
| Lunchables Introduces Snackables, Its First-Ever Double Snack Pack Designed to Split, Swap and Share | Press release | Business Wire | -0.60% | -3.20% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the KHC section they belong to.
Where else KHC is measured.
KHC earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| CASTLE BRANDS (ROX) | 461 | 0.00% | 43% |
| Clorox Company (The) (CLX) | 458 | -0.00% | 50% |
| Lifeway Foods, Inc. (LWAY) | 450 | 0.00% | 47% |
| Keurig Dr Pepper Inc. (KDP) | 445 | -0.02% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is The Kraft Heinz Company's median reaction calculated?
Every labeled KHC news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 453 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of KHC's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does KHC's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.