ServiceNow, Inc. (NOW) by event type
NOW moves most on analyst upgrades — a median of -0.21% at 30 minutes across 41 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the NOW overview →
How NOW reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 2,009 of 2,717 | 41 | -0.21% | 42% | +0.23% |
| Analyst downgrades 1,189 of 2,603 | 35 | +0.04% | 57% | -0.56% |
| Coverage initiations 835 of 2,283 | 30 | +0.13% | 63% | +0.69% |
| Rating reiterations 1,935 of 3,522 | 408 | -0.01% | 50% | -0.08% |
| Price-target raises 1,212 of 1,790 | 127 | -0.07% | 47% | +0.00% |
| Price-target cuts 1,258 of 1,527 | 82 | -0.20% | 39% | -0.65% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how NOW usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · NOW overview →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Brooks Automation, Inc. (BRKS) | 1,089 | 0.00% | 50% |
| Benefitfocus, Inc. (BNFT) | 1,085 | 0.00% | 47% |
| Cognizant Technology Solutions Corporation - Class A (CTSH) | 1,069 | +0.01% | 50% |
| Spire Global, Inc. Class A (SPIR) | 1,063 | 0.00% | 49% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.