ServiceNow, Inc. (NOW)
NOW moved a median of +0.06% 30 minutes after news, and +0.05% by the close. How NOW actually reacts to news — the realized, point-in-time move the market made, measured across 1,077 labeled events over the last three years with zero look-ahead.
NOW’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 51% | 1,071 |
| 30-min | +0.06% | 57% | 1,071 |
| 60-min | +0.06% | 53% | 1,071 |
| to close | +0.05% | 51% | 1,047 |
| Middle 50% of NOW reactions | -0.46% to +0.63% |
|---|---|
| Median reaction (30-min) | +0.06% |
| Measured reactions | 1,077 |
Half of all ServiceNow, Inc. news events land between -0.46% and +0.63% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How NOW reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 41 | -0.21% | 42% | +0.23% |
| Analyst downgrades | 35 | +0.04% | 57% | -0.56% |
| Coverage initiations | 30 | +0.13% | 63% | +0.69% |
| Rating reiterations | 408 | -0.01% | 50% | -0.08% |
| Price-target raises | 127 | -0.07% | 47% | +0.00% |
| Price-target cuts | 82 | -0.20% | 39% | -0.65% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how NOW ranks against every other measured name →
That’s how NOW usually reacts — get an email when it moves on news →Email me when NOW moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to NOW's baseline. Nothing else.
Recent NOW events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| ServiceNow advances its operational harness for enterprise AI with AI Passport and expanded governance capabilities | Press release | Business Wire | +1.37% | +6.33% | |
| ServiceNow introduces the third generation of its employee-centric AI harness so the workforce can build and use the AI their jobs demand | Press release | Business Wire | +1.37% | +6.33% | |
| Raleigh, North Carolina, reduces IT service desk costs by 66% with ServiceNow AI agents | Press release | Business Wire | +1.97% | +0.36% | |
| Bundesliga resolves 89 percent of fan questions at first contact with ServiceNow CRM | Press release | Business Wire | +0.69% | -1.17% | |
| ServiceNow to Announce Third Quarter 2026 Financial Results on October 28 | Press release | Business Wire | -0.11% | -0.20% | |
| Wheelhouse Advisors Finds AI Agents at Work in GRC, but Full Autonomy Has Not Arrived | Press release | PR Web | -0.26% | -0.20% | |
| Introducing Flow by ServiceNow: a new AI service desk that deploys instantly | Press release | Business Wire | +0.51% | -1.07% | |
| Fortune Unveils Expanded 2026 "Fortune AIQ 75" Power List | Press release | PR Newswire | +0.46% | -0.68% | |
| INRY deploys ServiceNow EmployeeWorks in six weeks, replacing its legacy portal with an AI front door to work | Press release | Business Wire | +0.17% | +2.17% | |
| Fortune to Hold Inaugural Fortune AIQ Summit in Partnership with ServiceNow | Press release | PR Newswire | -0.84% | -1.91% | |
| Comic Relief Live Returns To Carnegie Hall with Host John Oliver and Performances by Mary Beth Barone, Zarna Garg, Josh Johnson, and Roy Wood Jr. | Press release | PR Web | +0.08% | +0.02% | |
| Form S-8 ServiceNow, Inc. | SEC filing · Form S-8 | SEC EDGAR | -1.01% | -1.92% | |
| Tech Mahindra and ServiceNow Expand Partnership to Deliver Production-Ready Enterprise AI at Scale | Press release | PR Newswire | +0.63% | +1.95% | |
| ServiceNow Opens First Brazil Office; Expands Academic Partnerships to Build Regional AI Talent | Press release | Business Wire | -0.55% | +3.85% | |
| ServiceNow delivers Autonomous Security, the industry's most complete security offering | Press release | Business Wire | +2.50% | +5.48% | |
| ServiceNow Names Simon Mouyal Chief Marketing Officer | Press release | Business Wire | +2.50% | +5.48% | |
| Experian accelerates AI-first experiences with ServiceNow AI Platform | Press release | Business Wire | -2.57% | -6.18% | |
| Form 10-Q ServiceNow, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -2.57% | -6.18% | |
| TeamViewer and ServiceNow Launch Strategic Partnership to Accelerate Autonomous IT Operations | Press release | Business Wire | -2.57% | -6.18% | |
| Form 8-K ServiceNow, Inc. For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | -2.57% | -6.18% | |
| Form S-8 ServiceNow, Inc. | SEC filing · Form S-8 | SEC EDGAR | -2.57% | -6.18% | |
| Leidos reimagines experiences for 50,000 employees and boosts operational efficiency with the ServiceNow AI Platform | Press release | Business Wire | -2.57% | -6.18% | |
| ServiceNow accelerates AI-powered government reinvention across nearly all 50 U.S. states with new customer wins | Press release | Business Wire | -2.57% | -6.18% | |
| ServiceNow Reports Second Quarter 2026 Financial Results | Press release | Business Wire | -2.57% | -6.18% | |
| Hitachi Digital Services Announces Partnership with ServiceNow to Advance AI-powered Solution for Mission-Critical Infrastructure Monitoring | Press release | Business Wire | +2.58% | +6.86% | |
| ServiceNow to Announce Second Quarter 2026 Financial Results on July 22 | Press release | Business Wire | -0.15% | +0.17% | |
| ServiceNow and Accenture launch AI-powered services to accelerate the shift from legacy risk platforms to agentic AI | Press release | Business Wire | +0.96% | -0.38% | |
| Inspira Enterprise Expands to Full Suite of ServiceNow Platform Capabilities | Press release | PR Newswire | -0.20% | -0.44% | |
| ServiceNow and IBM Expand Collaboration to Unlock Enterprise Data for AI at Scale | Press release | Business Wire | +0.15% | +0.13% | |
| Data Literacy Press Publishes 'The Adaptive Organization' by Patrick McGarry | Press release | PR Web | +0.41% | +2.32% | |
| Findem MCP Now Available on the ServiceNow AI Platform, Powering Agentic Workflows with Real-Time Talent Intelligence | Press release | PR Web | +0.41% | +2.32% | |
| Isos Technology Celebrates 21 Years of Solving Enterprise Business Challenges | Press release | PR Web | -0.18% | -1.35% | |
| Form 8-K ServiceNow, Inc. For: May 21 | SEC filing · Form 8-K | SEC EDGAR | -0.48% | -0.08% | |
| Experian Partners With ServiceNow to Scale Trusted Decisioning to Agentic AI | Press release | Business Wire | +1.38% | +3.17% | |
| Form 8-K ServiceNow, Inc. For: May 12 | SEC filing · Form 8-K | SEC EDGAR | +0.48% | +4.98% | |
| Form 305B2 ServiceNow, Inc. | SEC filing · Form 305B2 | SEC EDGAR | -1.37% | -3.73% | |
| Form DEFA14A ServiceNow, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +3.59% | +0.90% | |
| 15th Global Accessibility Awareness Day (GAAD) Continues to Drive Change and Progress in Digital Access and Inclusion | Press release | PR Web | -2.31% | -2.78% | |
| ServiceNow and Accenture launch forward deployed engineering program to scale agentic AI across the enterprise | Press release | Business Wire | +0.19% | -0.25% | |
| ServiceNow Build Agent now works inside every major AI coding tool, governed by default | Press release | Business Wire | +0.04% | -0.39% | |
| ServiceNow hits $1 billion in AWS Marketplace transactions as enterprises rapidly adopt AI at scale | Press release | Business Wire | +0.11% | -0.31% | |
| ServiceNow launches the real-time data foundation that puts autonomous AI to work across the enterprise | Press release | Business Wire | +0.06% | -0.39% | |
| Cloudera Launches Workflow Data Fabric Zero Copy Connector for ServiceNow | Press release | GlobeNewswire | +0.22% | +0.84% | |
| FedEx and ServiceNow expand strategic collaboration with new AI-powered supply chain solution | Press release | Business Wire | +0.56% | +1.42% | |
| ServiceNow and Lenovo help organizations reduce costs, accelerate productivity, and improve governance with AI-native operations | Press release | Business Wire | +0.39% | +1.22% | |
| ServiceNow brings Autonomous Workforce to every major business function | Press release | Business Wire | +0.80% | +1.45% | |
| ServiceNow expands AI agent governance through deeper integration with Microsoft | Press release | Business Wire | +0.56% | +1.42% | |
| ServiceNow expands AI Control Tower to discover, observe, govern, secure, and measure AI deployed across any system in the enterprise | Press release | Business Wire | +0.80% | +1.45% | |
| ServiceNow extends agentic AI governance from desktops to data centers with NVIDIA | Press release | Business Wire | +0.56% | +1.42% | |
| ServiceNow launches Autonomous Security & Risk, integrating Armis and Veza to govern every AI agent, identity, and connected asset | Press release | Business Wire | +0.53% | +1.18% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the NOW section they belong to.
Where else NOW is measured.
NOW earnings → · Analyst actions → · SEC filings →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Brooks Automation, Inc. (BRKS) | 1,089 | 0.00% | 50% |
| Benefitfocus, Inc. (BNFT) | 1,085 | 0.00% | 47% |
| Cognizant Technology Solutions Corporation - Class A (CTSH) | 1,069 | +0.01% | 50% |
| Spire Global, Inc. Class A (SPIR) | 1,063 | 0.00% | 49% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Technology names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is ServiceNow, Inc.'s median reaction calculated?
Every labeled NOW news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,077 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 57% of NOW's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does NOW's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.