Franklin Covey Company (FC) by event type
FC moves most on analyst upgrades — a median of -0.65% at 30 minutes across 14 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the FC overview →
How FC reacts across 3 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 2,477 of 2,717 | 14 | -0.65% | 36% | -1.08% |
| Analyst downgrades 1,295 of 2,603 | 11 | 0.00% | 46% | +1.60% |
| Rating reiterations 156 of 3,522 | 42 | +0.50% | 55% | 0.00% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one. 2 further classes were observed with fewer than 10 measured events and are not published.
That’s how FC usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Rating reiterations → · FC overview →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| PERNOD RICARD UNSP/ADR (PDRDY) | 261 | 0.00% | 41% |
| iFresh Inc. (IFMK) | 258 | -0.59% | 32% |
| The Chefs' Warehouse, Inc. (CHEF) | 249 | +0.10% | 53% |
| Turning Point Brands, Inc. (TPB) | 248 | +0.05% | 53% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.