Turning Point Brands, Inc. (TPB)
TPB moved a median of +0.05% 30 minutes after news, and -0.30% by the close. How TPB actually reacts to news — the realized, point-in-time move the market made, measured across 248 labeled events over the last three years with zero look-ahead.
TPB’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 46% | 245 |
| 30-min | +0.05% | 53% | 248 |
| 60-min | -0.12% | 48% | 248 |
| to close | -0.30% | 46% | 247 |
| Middle 50% of TPB reactions | -0.74% to +0.82% |
|---|---|
| Median reaction (30-min) | +0.05% |
| Measured reactions | 248 |
Half of all Turning Point Brands, Inc. news events land between -0.74% and +0.82% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How TPB reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 21 | -0.55% | 48% | -0.95% |
| Analyst downgrades | 19 | +0.20% | 58% | +0.63% |
| Coverage initiations | 13 | +0.78% | 62% | +0.18% |
| Rating reiterations | 23 | -0.05% | 39% | +0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how TPB ranks against every other measured name →
That’s how TPB usually reacts — get an email when it moves on news →Email me when TPB moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to TPB's baseline. Nothing else.
Recent TPB events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| ALP Pouch Brings "Chilled Mint to the Desert" with Driver Riley Herbst at Las Vegas Motor Speedway | Press release | PR Newswire | -0.50% | -1.66% | |
| Form 8-K Turning Point Brands, For: Sep 18 | SEC filing · Form 8-K | SEC EDGAR | -0.99% | -1.10% | |
| Turning Point Brands Announces Executive Leadership Changes | Press release | Business Wire | -3.00% | -3.37% | |
| ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING | Press release | PR Newswire | -0.45% | -1.35% | |
| ALP Introduces the Frontier Collection: Three New Flavors and a Cinematic Campaign Inspired by the American West | Press release | PR Newswire | +0.39% | +0.23% | |
| FRE® Nicotine Pouches Announces FRE Labs: The Flavor Experiment Where Consumers Call the Shots | Press release | Business Wire | -0.34% | -0.86% | |
| Form 10-Q Turning Point Brands, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +2.30% | +0.73% | |
| Form 8-K Turning Point Brands, For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | -4.21% | -4.09% | |
| Turning Point Brands Announces Second Quarter 2026 Results | Press release | Business Wire | -4.21% | -4.09% | |
| Turning Point Brands Declares Common Stock Dividend | Press release | Business Wire | -1.49% | +0.11% | |
| ALP Launches in the UK & Europe as Billion Dollar Nicotine Pouch Brand Accelerates International Expansion | Press release | PR Newswire | -1.92% | -4.47% | |
| Turning Point Brands to Host Q2 2026 Conference Call | Press release | Business Wire | -0.40% | -1.41% | |
| ALP Signs Conor McGregor as Global Brand Partner in Landmark Deal | Press release | PR Newswire | +0.00% | +1.33% | |
| Form 10-Q Turning Point Brands, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +2.92% | +0.30% | |
| Form 8-K Turning Point Brands, For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +9.62% | +6.14% | |
| Turning Point Brands Announces First Quarter 2026 Results | Press release | Business Wire | +9.62% | +6.14% | |
| Form 8-K Turning Point Brands, For: May 04 | SEC filing · Form 8-K | SEC EDGAR | +0.72% | -0.89% | |
| Turning Point Brands Declares Common Stock Dividend | Press release | Business Wire | +0.26% | -1.75% | |
| Turning Point Brands to Host Q1 2026 Conference Call | Press release | Business Wire | +0.20% | -4.22% | |
| TKO and FRE Nicotine Pouches Announce Official Partnership Across UFC, Zuffa Boxing, PBR, and More | Press release | Business Wire | +0.02% | +4.65% | |
| Form DEF 14A Turning Point Brands, For: May 04 | SEC filing · Form DEF | SEC EDGAR | -0.39% | -3.47% | |
| FRE® Nicotine Pouches Partners with 23XI Driver Riley Herbst to Fuel Performance at NASCAR's Highest Level | Press release | Business Wire | -0.73% | -0.21% | |
| Form 10-K Turning Point Brands, For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.78% | +1.56% | |
| Form 8-K Turning Point Brands, For: Mar 02 | SEC filing · Form 8-K | SEC EDGAR | +6.10% | +2.80% | |
| Turning Point Brands Announces Fourth Quarter and Full Year 2025 Results | Press release | Business Wire | +6.10% | +2.80% | |
| Turning Point Brands Increases Common Stock Dividend | Press release | Business Wire | -0.39% | -2.54% | |
| FRE® Nicotine Pouches Partners with Taylor Reimer Racing to Power Performance On and Off the Track | Press release | Business Wire | +1.16% | +1.29% | |
| FRE Lush 15mg Mega Pack Named 2026 Product of the Year USA Award Winner | Press release | Business Wire | -0.12% | +1.08% | |
| Turning Point Brands to Host Q4 and Fiscal Year 2025 Conference Call | Press release | Business Wire | +0.98% | -0.05% | |
| Stoker’s Introduces Stoker’s Proud: A New Value Driven Dip Built on American Craftsmanship | Press release | GlobeNewswire | +0.00% | +0.88% | |
| Form 10-Q Turning Point Brands, For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +2.76% | -1.97% | |
| Form 8-K Turning Point Brands, For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | -4.59% | -8.08% | |
| Form 8-K/A Turning Point Brands, For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | +4.62% | |
| Turning Point Brands Announces Third Quarter 2025 Results | Press release | Business Wire | -4.59% | -8.08% | |
| Turning Point Brands Declares Common Stock Dividend | Press release | Business Wire | +2.76% | -1.97% | |
| Turning Point Brands to Host Q3 Conference Call | Press release | Business Wire | -1.06% | +0.75% | |
| FRE Shatters Nicotine Pouch Norms with First High-Strength Watermelon, Answering Overlooked Consumer Demand | Press release | GlobeNewswire | +0.09% | +0.72% | |
| Stoker’s Launches Fine Cut Wintergreen in Convenient Can Format | Press release | GlobeNewswire | -0.75% | +1.45% | |
| Form 10-Q Turning Point Brands, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.09% | — | |
| Form 8-K Turning Point Brands, For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -2.81% | +9.29% | |
| Turning Point Brands Announces Second Quarter 2025 Results | Press release | Business Wire | -2.81% | +9.29% | |
| Turning Point Brands Declares Common Stock Dividend | Press release | Business Wire | -1.22% | +2.09% | |
| Turning Point Brands to Host Q2 Conference Call | Press release | Business Wire | -0.40% | +2.36% | |
| Zig-Zag Launches New Premium Natural Leaf Cigar Line – Zig-Zag Woods | Press release | GlobeNewswire | -1.44% | +1.33% | |
| FRE Nicotine Pouches Partners with PBR in the Brand’s Largest-Ever Sports Sponsorship | Press release | GlobeNewswire | +0.01% | -0.30% | |
| ALP Announces Nicokick and Northerner as Preferred Online Retail Partners, Expanding Access to Premium Nicotine Pouches | Press release | Business Wire | +0.00% | -0.47% | |
| Form 8-K Turning Point Brands, For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +0.64% | -5.80% | |
| Form 10-Q Turning Point Brands, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.69% | -5.07% | |
| Form 8-K Turning Point Brands, For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +1.28% | +9.05% | |
| Turning Point Brands Announces First Quarter 2025 Results | Press release | Business Wire | +1.28% | +9.05% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the TPB section they belong to.
Where else TPB is measured.
TPB earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Franklin Covey Company (FC) | 256 | +0.11% | 55% |
| The Chefs' Warehouse, Inc. (CHEF) | 249 | +0.10% | 53% |
| Calavo Growers, Inc. (CVGW) | 238 | -0.11% | 44% |
| iQSTEL Inc. (IQST) | 236 | -0.00% | 44% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Turning Point Brands, Inc.'s median reaction calculated?
Every labeled TPB news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 248 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of TPB's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does TPB's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.