Franklin Covey Company (FC)
FC moved a median of +0.11% 30 minutes after news, and -0.12% by the close. How FC actually reacts to news — the realized, point-in-time move the market made, measured across 256 labeled events over the last three years with zero look-ahead.
FC’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 44% | 227 |
| 30-min | +0.11% | 55% | 255 |
| 60-min | +0.15% | 58% | 256 |
| to close | -0.12% | 45% | 254 |
| Middle 50% of FC reactions | -0.38% to +0.49% |
|---|---|
| Median reaction (30-min) | +0.11% |
| Measured reactions | 256 |
Half of all Franklin Covey Company news events land between -0.38% and +0.49% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How FC reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 14 | -0.65% | 36% | -1.08% |
| Analyst downgrades | 11 | 0.00% | 46% | +1.60% |
| Rating reiterations | 42 | +0.50% | 55% | 0.00% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how FC ranks against every other measured name →
That’s how FC usually reacts — get an email when it moves on news →Email me when FC moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to FC's baseline. Nothing else.
Recent FC events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| FranklinCovey Education Launches National Tour for The 4 Disciplines of Execution for Educators, a Proven System for Turning District and School Goals into Measurable Results | Press release | Business Wire | +1.33% | -1.11% | |
| FranklinCovey and Simon & Schuster Release Expect A Lot, Care A Lot, Capturing a Decade of Learning from Client Transformations | Press release | Business Wire | +0.00% | -0.46% | |
| FranklinCovey Appoints John Buchanan Executive Vice President, Education as Sean Covey is Named Chief Product Officer | Press release | Business Wire | +0.65% | -0.12% | |
| Form 8-K FRANKLIN COVEY CO For: Sep 01 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -2.58% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Franklin Covey Co. (FC) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.07% | +0.41% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Franklin Covey Co. (FC) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.33% | +2.17% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Franklin Covey Co. (FC) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | +0.12% | +4.83% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Franklin Covey Co. (FC) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | — | -0.63% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Franklin Covey Co. (FC) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | — | -2.20% | |
| FranklinCovey Education and Simon & Schuster Announce The 7 Habits of Highly Effective Teens: A Graphic Novel by Sean Covey | Press release | Business Wire | +0.05% | +4.29% | |
| Franklin Covey Co. (FC) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.76% | -2.43% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Franklin Covey Co. (FC) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.05% | +3.94% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Franklin Covey Co. (FC) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | — | -0.29% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Franklin Covey Co. (FC) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | +0.22% | +0.42% | |
| Franklin Covey Co. (FC) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.22% | -3.31% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Franklin Covey Co. (FC) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | — | -1.23% | |
| Form 10-Q FRANKLIN COVEY CO For: May 31 | SEC filing · Form 10-Q | SEC EDGAR | -3.40% | -8.90% | |
| Form 8-K FRANKLIN COVEY CO For: Jul 01 | SEC filing · Form 8-K | SEC EDGAR | +7.51% | +12.79% | |
| Franklin Covey Reports Third Quarter Fiscal 2026 Financial Results | Press release | Business Wire | +7.51% | +12.79% | |
| The AI Winners Won’t Just Be The Most Technological. They’ll Be The Most Human. | Press release | Business Wire | +1.41% | +0.32% | |
| Form 8-K FRANKLIN COVEY CO For: Jun 17 | SEC filing · Form 8-K | SEC EDGAR | -0.51% | +2.14% | |
| Franklin Covey to Report Third Quarter Fiscal 2026 Results | Press release | Business Wire | -0.51% | +2.14% | |
| FranklinCovey Will Host James Patterson, Liz Wiseman, Patrick Leddin and Jennifer Colosimo to Help HR and L&D Leaders Close Critical Leadership Gaps and Lead Through Disruption | Press release | Business Wire | -1.15% | -2.43% | |
| 80% of Individual Contributors Say Their Manager’s Approach to AI is Hands-Off, FranklinCovey Research Finds | Press release | Business Wire | — | +2.10% | |
| Form 10-Q FRANKLIN COVEY CO For: Feb 28 | SEC filing · Form 10-Q | SEC EDGAR | +0.77% | +0.28% | |
| Form 8-K FRANKLIN COVEY CO For: Apr 01 | SEC filing · Form 8-K | SEC EDGAR | +3.26% | +28.91% | |
| Franklin Covey Reports Second Quarter Fiscal 2026 Financial Results | Press release | Business Wire | +3.26% | +28.91% | |
| FranklinCovey Provides Customized Solutions for Healthcare Organizations to Solve Key Issues: Nurse Retention and Patient Satisfaction | Press release | Business Wire | — | +0.69% | |
| Form 8-K FRANKLIN COVEY CO For: Mar 18 | SEC filing · Form 8-K | SEC EDGAR | +1.66% | +3.92% | |
| Franklin Covey to Report Second Quarter Fiscal 2026 Results | Press release | Business Wire | +1.66% | +3.92% | |
| FranklinCovey’s New Insight Report, Where Are All The Great Leaders?, Reveals Need for Exceptional Leaders in 2026 as Disruption, Eroding Trust, and AI Continue to Redefine Leadership | Press release | Business Wire | — | -0.65% | |
| Training Industry Selects FranklinCovey as a 2026 Top 20 Sales Training Company, Yet Again | Press release | Business Wire | — | +0.18% | |
| Form 8-K FRANKLIN COVEY CO For: Jan 23 | SEC filing · Form 8-K | SEC EDGAR | -0.33% | -1.38% | |
| Form 10-Q FRANKLIN COVEY CO For: Nov 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +2.13% | |
| Form 8-K FRANKLIN COVEY CO For: Jan 07 | SEC filing · Form 8-K | SEC EDGAR | +6.24% | +12.85% | |
| Franklin Covey Reports First Quarter Fiscal 2026 Financial Results | Press release | Business Wire | +6.24% | +12.85% | |
| Form 8-K FRANKLIN COVEY CO For: Dec 22 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.94% | |
| Franklin Covey to Report First Quarter Fiscal 2026 Results | Press release | Business Wire | +0.00% | -0.94% | |
| Form ARS FRANKLIN COVEY CO For: Aug 31 | SEC filing · Form ARS | SEC EDGAR | +0.00% | +0.06% | |
| Form DEF 14A FRANKLIN COVEY CO For: Jan 23 | SEC filing · Form DEF | SEC EDGAR | +0.00% | +0.06% | |
| Form 8-K/A FRANKLIN COVEY CO For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | — | -1.92% | |
| Franklin Covey Co. Enters into a $20 Million 10b5-1 Trading Plan to Repurchase Common Stock Under Existing $50 Million Authorization | Press release | Business Wire | +0.00% | -2.98% | |
| Form 10-K FRANKLIN COVEY CO For: Aug 31 | SEC filing · Form 10-K | SEC EDGAR | -0.62% | — | |
| Form 8-K FRANKLIN COVEY CO For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | +0.71% | -5.81% | |
| Franklin Covey Reports Financial Results for Fourth Quarter and Full Fiscal 2025 | Press release | Business Wire | +0.71% | -5.81% | |
| Global FranklinCovey Impact Conference to Feature Mel Robbins, Author of The Let Them Theory, James Patterson and Patrick Leddin, Co-Authors of Disrupt Everything and Win, Stephen M. R. Covey, Author of Trust & Inspire, and an Expert AI Panel | Press release | Business Wire | +1.12% | -0.06% | |
| Form 8-K FRANKLIN COVEY CO For: Oct 22 | SEC filing · Form 8-K | SEC EDGAR | +0.44% | +3.66% | |
| Franklin Covey to Report Fourth Quarter and Year-End Fiscal 2025 Results | Press release | Business Wire | +0.44% | +3.66% | |
| FranklinCovey Launches Disrupt Everything: Innovate for Impact, Based on The New York Times Bestselling Book by James Patterson and Patrick Leddin, Disrupt Everything and Win | Press release | Business Wire | +0.00% | -1.54% | |
| FranklinCovey Launches Writing for Results: A Practical Framework for Effective Writing | Press release | Business Wire | -0.22% | +1.05% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the FC section they belong to.
Where else FC is measured.
FC earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| PERNOD RICARD UNSP/ADR (PDRDY) | 261 | 0.00% | 41% |
| iFresh Inc. (IFMK) | 258 | -0.59% | 32% |
| The Chefs' Warehouse, Inc. (CHEF) | 249 | +0.10% | 53% |
| Turning Point Brands, Inc. (TPB) | 248 | +0.05% | 53% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Franklin Covey Company's median reaction calculated?
Every labeled FC news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 256 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 55% of FC's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does FC's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.