Diageo plc (DEO)
DEO moved a median of -0.02% 30 minutes after news, and -0.02% by the close. How DEO actually reacts to news — the realized, point-in-time move the market made, measured across 800 labeled events over the last three years with zero look-ahead.
DEO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 48% | 784 |
| 30-min | -0.02% | 45% | 798 |
| 60-min | -0.02% | 47% | 798 |
| to close | -0.02% | 46% | 797 |
| Middle 50% of DEO reactions | -0.15% to +0.11% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 800 |
Half of all Diageo plc news events land between -0.15% and +0.11% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How DEO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 28 | -0.11% | 46% | +0.08% |
| Analyst downgrades | 22 | -0.09% | 41% | -0.16% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 4 further classes were observed with fewer than 10 measured events and are not published. See how DEO ranks against every other measured name →
That’s how DEO usually reacts — get an email when it moves on news →Email me when DEO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DEO's baseline. Nothing else.
Recent DEO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour | Press release | PR Newswire | +0.65% | +0.62% | |
| Form 6-K DIAGEO PLC For: Oct 13 | SEC filing · Form 6-K | SEC EDGAR | -0.03% | -0.57% | |
| Smirnoff Wants to Help Fans Pregame Anything--Starting With Over-the-Top $12.99 Drops | Press release | PR Newswire | +0.05% | -0.02% | |
| TEQUILA DON JULIO INTRODUCES EL PUENTE ETERNO IN CELEBRATION OF DIA DE MUERTOS | Press release | PR Newswire | -0.03% | -0.57% | |
| TODD SNYDER AND LAGAVULIN SINGLE MALT SCOTCH WHISKY RELEASE TIME & CRAFT, A COLLECTION INSPIRED BY SCOTLAND | Press release | PR Newswire | +0.08% | +1.08% | |
| Form 6-K DIAGEO PLC For: Oct 01 | SEC filing · Form 6-K | SEC EDGAR | +0.06% | -0.74% | |
| JOHNNIE WALKER BLUE LABEL WELCOMES INDIA'S FESTIVE SEASON WITH A NEW BLEND, CONTINUING ITS CREATIVE PARTNERSHIP WITH RAHUL MISHRA | Press release | Canada Newswire | +0.06% | -0.74% | |
| SMIRNOFF ICE PARTNERS WITH BRITTANY BROSKI TO BRING THE PARTY TO HALLOWEEN, THE HOLIDAYS AND BEYOND | Press release | PR Newswire | -0.05% | +0.36% | |
| WORLD CLASS IS BACK: DIAGEO RETURNS WITH TALES OF THE COCKTAIL FOUNDATION TO FIND THE NEXT US BARTENDER OF THE YEAR | Press release | PR Newswire | +0.13% | -0.32% | |
| Form 6-K DIAGEO PLC For: Sep 30 | SEC filing · Form 6-K | SEC EDGAR | -0.15% | -0.80% | |
| JOHNNIE WALKER BLUE LABEL WELCOMES INDIA'S FESTIVE SEASON WITH A NEW BLEND, CONTINUING ITS CREATIVE PARTNERSHIP WITH RAHUL MISHRA | Press release | PR Newswire | -0.19% | +0.42% | |
| Form 6-K DIAGEO PLC For: Sep 23 | SEC filing · Form 6-K | SEC EDGAR | +0.06% | -0.54% | |
| BUCHANAN'S WHISKY INTRODUCES BUCHANAN'S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT'S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR | Press release | PR Newswire | +0.01% | -0.35% | |
| CROWN ROYAL INVITES FANS TO "BRING IT" TO GAME DAY WITH "ROYAL RITUALS," AN EPISODIC CONTENT SERIES CREATED WITH SPORTS ILLUSTRATED | Press release | PR Newswire | -0.04% | +0.08% | |
| CAPTAIN MORGAN IS BACK IN FOOTBALL COUNTRY, CELEBRATING THE RIVALRIES, RITUALS AND HOMETOWN TRADITIONS THAT MAKE GAME DAY LEGENDARY | Press release | PR Newswire | +0.00% | -0.06% | |
| Form 6-K DIAGEO PLC For: Sep 01 | SEC filing · Form 6-K | SEC EDGAR | +0.06% | -0.50% | |
| Form 6-K DIAGEO PLC For: Aug 18 | SEC filing · Form 6-K | SEC EDGAR | +0.22% | +0.23% | |
| Astral Tequila Becomes the Official Tequila Partner of Practical Magic 2's Iconic Midnight Margarita, Bringing the Celebration to Life with an Original Social Microdrama Starring Brooks and Grace Ann Nader | Press release | PR Newswire | -0.37% | -1.83% | |
| THREE LEGENDS. THREE MORE YEARS. GUINNESS IS RUNNING IT BACK WITH NOTRE DAME AND JOE MONTANA | Press release | PR Newswire | +0.06% | -1.06% | |
| Form 20-F DIAGEO PLC For: Jun 30 | SEC filing · Form 20-F | SEC EDGAR | -0.34% | -1.25% | |
| Form 6-K DIAGEO PLC For: Aug 18 | SEC filing · Form 6-K | SEC EDGAR | -0.34% | -1.25% | |
| Form 6-K DIAGEO PLC For: Jun 30 | SEC filing · Form 6-K | SEC EDGAR | -0.34% | -1.25% | |
| Form 6-K DIAGEO PLC For: Aug 06 | SEC filing · Form 6-K | SEC EDGAR | +0.25% | -0.12% | |
| Form 6-K DIAGEO PLC For: Aug 03 | SEC filing · Form 6-K | SEC EDGAR | +0.28% | -1.14% | |
| Form 6-K DIAGEO PLC For: Jul 29 | SEC filing · Form 6-K | SEC EDGAR | +0.27% | +2.66% | |
| Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit '87, The Distillery's First-Ever Blend of Bourbon and Rye | Press release | PR Newswire | -0.15% | +0.15% | |
| SMIRNOFF ICE KEEPS AMERICA'S 250TH CELEBRATION GOING WITH HOT DOG-FUELED GUINNESS WORLD RECORDS™ ATTEMPTS | Press release | PR Newswire | -0.01% | -0.26% | |
| Form 6-K DIAGEO PLC For: Jul 01 | SEC filing · Form 6-K | SEC EDGAR | -0.76% | -0.30% | |
| CROWN ROYAL INTRODUCES "BRING IT" -- A NEW BRAND PLATFORM INVITING EVERYONE TO SHARE WHAT BRINGS US ALL TOGETHER | Press release | PR Newswire | +0.01% | -0.68% | |
| Form 11-K DIAGEO PLC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.57% | -1.74% | |
| Bulleit Goes Two Decades Deep With New 20-Year-Old Straight Rye Whiskey | Press release | PR Newswire | +0.00% | -0.04% | |
| BLADE AND BOW UNVEILS A NEW LIMITED ANNUAL EXPRESSION, 12-YEAR-OLD SOLERA RESERVE | Press release | PR Newswire | +0.06% | -0.28% | |
| Form 6-K DIAGEO PLC For: Jun 01 | SEC filing · Form 6-K | SEC EDGAR | -0.27% | -2.07% | |
| RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMER | Press release | PR Newswire | +0.13% | +0.65% | |
| ALEXIS ORTEGA IS CROWNED 2026 U.S. BARTENDER OF THE YEAR IN THE TALES OF THE COCKTAIL FOUNDATION PRESENTS WORLD CLASS SPONSORED BY DIAGEO NATIONAL FINALS | Press release | PR Newswire | +0.17% | +0.12% | |
| SEAGRAM'S 7 CROWN BLENDED WHISKEY TURNS UP THE TASTE OF SUMMER WITH NEW APPLE PIE FLAVOR | Press release | PR Newswire | +0.13% | -0.32% | |
| RITUAL ZERO PROOF EXPANDS INTO READY-TO-DRINK WITH NEW LINE OF PREMIUM NON-ALCOHOLIC COCKTAILS | Press release | PR Newswire | -0.12% | -1.06% | |
| Form 6-K DIAGEO PLC For: May 06 | SEC filing · Form 6-K | SEC EDGAR | -0.20% | -0.54% | |
| The Cocktail Collection Makes Summer Cocktailing Even Easier with New Single-Serve Cans | Press release | PR Newswire | -0.20% | -0.54% | |
| Form 6-K DIAGEO PLC For: May 01 | SEC filing · Form 6-K | SEC EDGAR | -0.04% | -1.46% | |
| Stitzel-Weller Distillery Unveils Stitzel Reserve 31-Year-Old Bourbon Whiskey | Press release | PR Newswire | +0.07% | +1.01% | |
| Rauw Alejandro and Buchanan's Scotch Whisky Mark a Milestone for Music, Celebration and the FIFA World Cup 2026™ Countdown, Debuting a First-of-Its-Kind Song and Music Video, 'Dando Vueltas.' | Press release | Canada Newswire | -0.14% | -0.19% | |
| The Captain's Serving Summer: NEW Captain Morgan Sliced Colada Variety Pack Is On Shelves Now | Press release | PR Newswire | -0.01% | -0.83% | |
| Form 6-K DIAGEO PLC For: Apr 17 | SEC filing · Form 6-K | SEC EDGAR | +0.20% | -0.04% | |
| FANZO, The Tech Solution To Sports' Fragmentation Problem, Officially Launches In North America | Press release | PR Web | -0.11% | -0.65% | |
| CROWN ROYAL TEAMS UP WITH ROB RAUSCH TO LAUNCH FIRST-EVER CAMO BAG & CAPSULE COLLECTION IN PARTNERSHIP WITH REALTREE | Press release | PR Newswire | +0.01% | -0.53% | |
| Tequila Don Julio 1942 Introduces Made to Be Raised with Limited-Edition Bottle Design Celebrating the FIFA World Cup 2026™ | Press release | PR Newswire | -0.12% | -0.69% | |
| Form 6-K DIAGEO PLC For: Apr 01 | SEC filing · Form 6-K | SEC EDGAR | +0.48% | +0.63% | |
| NEW Smirnoff Ice Icy Island Just Crashed Beach Destinations with Reality TV's Hottest Stars -- and Tropical Flavor in Tow | Press release | PR Newswire | +0.08% | +0.50% | |
| RUMPLE MINZE ADDS A NEW CHAPTER TO ITS LORE WITH THE LAUNCH OF RUMPLE MINZE CINNAMINT WHISKEY | Press release | PR Newswire | -0.23% | +0.20% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DEO section they belong to.
Where else DEO is measured.
DEO earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Church & Dwight Company, Inc. (CHD) | 845 | +0.00% | 50% |
| COCA-COLA ENTERPRISES (CCE) | 839 | +0.05% | 54% |
| Kroger Company (The) (KR) | 745 | 0.00% | 50% |
| KERRY GROUP PLC S/ADR (KRYAY) | 734 | 0.00% | 33% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Diageo plc's median reaction calculated?
Every labeled DEO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 800 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 45% of DEO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DEO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.