Kroger Company (The) (KR)
KR moved a median of 0.00% 30 minutes after news, and -0.01% by the close. How KR actually reacts to news — the realized, point-in-time move the market made, measured across 745 labeled events over the last three years with zero look-ahead.
KR’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 50% | 738 |
| 30-min | 0.00% | 50% | 743 |
| 60-min | 0.00% | 50% | 743 |
| to close | -0.01% | 49% | 741 |
| Middle 50% of KR reactions | -0.20% to +0.23% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 745 |
Half of all Kroger Company (The) news events land between -0.20% and +0.23% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How KR reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 28 | -0.40% | 43% | -0.47% |
| Analyst downgrades | 25 | -0.03% | 40% | -0.73% |
| Coverage initiations | 17 | +0.20% | 77% | +0.34% |
| Rating reiterations | 151 | +0.07% | 57% | +0.06% |
| Price-target raises | 37 | +0.01% | 51% | +0.14% |
| Price-target cuts | 15 | +0.26% | 73% | -0.26% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how KR ranks against every other measured name →
That’s how KR usually reacts — get an email when it moves on news →Email me when KR moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KR's baseline. Nothing else.
Recent KR events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Kroger is America's candy destination | Press release | PR Newswire | -0.68% | +0.27% | |
| Kroger helps keep families healthy this fall | Press release | PR Newswire | +0.10% | +0.82% | |
| AM Best Revises Issuer Credit Rating Outlook to Negative for Queen City Assurance, Inc. and Vine Court Assurance Incorporated | Press release | Business Wire | +0.67% | +1.00% | |
| Form 8-K KROGER CO For: Oct 05 | SEC filing · Form 8-K | SEC EDGAR | +0.20% | +0.60% | |
| Cappello's Launches World's First and Only Gluten Free Certified Wheat Based Pizza | Press release | PR Web | -0.16% | -1.13% | |
| Kroger Introduces Kroger Rewards World Elite Mastercard® to Help Customers Earn More Points and Save More Every Day | Press release | PR Newswire | -0.22% | -3.84% | |
| President of Kroger Health Colleen Lindholz announces retirement after 31 years of service | Press release | PR Newswire | +0.16% | +0.88% | |
| Kroger Details AI Strategy Built on Decades Retail Expertise at GroceryShop 2026 | Press release | PR Newswire | -0.15% | -0.81% | |
| Form 10-Q KROGER CO For: Aug 15 | SEC filing · Form 10-Q | SEC EDGAR | +0.73% | -0.62% | |
| Kroger to Host 2026 Investor Day on October 20, 2026 | Press release | PR Newswire | +0.73% | -0.62% | |
| Kroger's Board of Directors Declares Quarterly Dividend | Press release | PR Newswire | +0.14% | -0.86% | |
| Kroger Ushers in Fall with New Limited-Time Private Selection™ Pumpkin Harvest Collection | Press release | PR Newswire | +0.61% | -1.28% | |
| Harris Teeter Announces $253 Million Investment to Enhance Stores and Expand Footprint Across Charlotte Over the Next Three Years | Press release | PR Newswire | -0.06% | +0.82% | |
| Eating Healthier Is Easier with Peak-Season Produce | Press release | PR Newswire | +0.69% | +2.96% | |
| Form 8-K KROGER CO For: Sep 11 | SEC filing · Form 8-K | SEC EDGAR | +3.37% | +4.45% | |
| Form 8-K/A KROGER CO For: Sep 11 | SEC filing · Form 8-K | SEC EDGAR | -0.13% | -0.73% | |
| Kroger Reports Second Quarter 2026 Results and Updates Guidance for 2026 | Press release | PR Newswire | +3.37% | +4.45% | |
| Form 8-K KROGER CO For: Aug 31 | SEC filing · Form 8-K | SEC EDGAR | +0.26% | +0.45% | |
| Kroger names Mark Ibbotson Executive Vice President and Chief Store Operations Officer | Press release | PR Newswire | +0.26% | +0.45% | |
| National Release: Kroger Is Improving Wellness in Neighborhoods Across America | Press release | PR Newswire | +0.10% | +0.12% | |
| Murray's Cheese Debuts Exclusive Cave Aged Collection at Harris Teeter | Press release | PR Newswire | +0.54% | -1.47% | |
| Kroger Customers Can Shop for Groceries and Prescriptions in a Single Order | Press release | PR Newswire | +0.02% | +0.51% | |
| Kroger Announces Second Quarter Conference Call with Investors | Press release | PR Newswire | -0.39% | -0.02% | |
| Harris Teeter and Titan Farms Celebrate 13th Annual Peaches with a Purpose Campaign | Press release | PR Newswire | -0.14% | +0.32% | |
| Harris Teeter Presents 35th Annual Chef's Best Fundraiser Benefiting Second Harvest Food Bank of Metrolina | Press release | PR Newswire | +1.18% | +1.50% | |
| Kroger names Nate Faust Executive Vice President and Chief eCommerce Officer | Press release | PR Newswire | +0.09% | +0.59% | |
| Harris Teeter Launches New Prescription Delivery Options | Press release | PR Newswire | +0.54% | +0.19% | |
| Kroger Helps Families Simplify Back-to-Routine Season with Fresh, Convenient Meals and a Smarter Way to Shop | Press release | PR Newswire | +0.01% | -0.61% | |
| Five Ways to Get the Most from a GLP-1 Medication | Press release | PR Newswire | -0.22% | +1.67% | |
| Murray's Cave-Aged Cheeses Bring Home Six Medals at the 2026 American Cheese Society Awards | Press release | PR Newswire | -0.36% | -0.52% | |
| US Millennials and Gen Z Are Losing Hours Each Week to Food Friction. Tempo's Cook Never Club Wants to Give It Back. | Press release | PR Newswire | +0.78% | +0.14% | |
| Akin Launches “Bundles of Love” Campaign to Connect Families with Baby Essentials | Press release | Business Wire | -0.07% | +1.02% | |
| Kroger Names Emilee De Martino Executive Vice President and Chief People Officer | Press release | PR Newswire | +0.00% | +1.01% | |
| Form 8-K KROGER CO For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | +0.31% | +2.81% | |
| Harris Teeter Launches Together in Education Round Up Campaign | Press release | PR Newswire | +0.31% | +2.81% | |
| Kroger Announces Agreement to Acquire Giant Eagle | Press release | PR Newswire | +0.31% | +2.81% | |
| Form S-8 KROGER CO | SEC filing · Form S-8 | SEC EDGAR | +0.31% | +2.81% | |
| Form 11-K KROGER CO For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.18% | -1.78% | |
| Form 10-Q KROGER CO For: May 23 | SEC filing · Form 10-Q | SEC EDGAR | +0.37% | -2.51% | |
| Form 11-K KROGER CO For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.10% | +0.00% | |
| Form 8-K KROGER CO For: Jun 25 | SEC filing · Form 8-K | SEC EDGAR | +0.37% | -2.51% | |
| Kroger Fires Up Fourth of July Celebrations with Trending "Flight" Food Experiences | Press release | PR Newswire | +0.34% | -1.72% | |
| Kroger Rewards Program Expands with New Ways to Save | Press release | PR Newswire | -0.58% | -1.20% | |
| Kroger's Board of Directors Raises Quarterly Dividend by 11% | Press release | PR Newswire | -0.58% | -1.20% | |
| Kroger Health, Hy-Vee and Ahold Delhaize USA to Convene Industry Leaders Advancing the Future of Health at Nourishing Change | Press release | PR Newswire | -0.42% | +0.44% | |
| Vanderpump Blooms x Bloom Haus, Floral Collection by Lisa Vanderpump, Expands Line | Press release | PR Newswire | +1.65% | -1.38% | |
| Relax, Refuel, Repeat: Kroger Helps Dad Kick Back This Father's Day | Press release | PR Newswire | +1.65% | -1.38% | |
| Form 8-K KROGER CO For: Jun 18 | SEC filing · Form 8-K | SEC EDGAR | +1.72% | -1.77% | |
| Kroger Reports First Quarter 2026 Results | Press release | PR Newswire | +1.72% | -1.77% | |
| Harris Teeter Helps Customers Fuel Summer Travel with 4X Fuel Points Every Friday | Press release | PR Newswire | -0.15% | -1.78% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the KR section they belong to.
Where else KR is measured.
KR earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| COCA-COLA ENTERPRISES (CCE) | 839 | +0.05% | 54% |
| Diageo plc (DEO) | 800 | -0.02% | 45% |
| KERRY GROUP PLC S/ADR (KRYAY) | 734 | 0.00% | 33% |
| TESCO PLC S/ADR (TSCDY) | 716 | 0.00% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Kroger Company (The)'s median reaction calculated?
Every labeled KR news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 745 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of KR's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does KR's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.