Zeta Global Holdings Corp. Class A (ZETA) by event type

ZETA moves most on analyst upgrades — a median of +0.55% at 30 minutes across 22 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the ZETA overview →

By event type

How ZETA reacts across 6 measured event types.

EventEventsMedian 30-min% positiveMedian to close
Analyst upgrades
318 of 2,717
22+0.55%59%+0.26%
Analyst downgrades
522 of 2,603
17+0.36%59%-0.97%
Coverage initiations
364 of 2,283
23+0.53%74%+1.08%
Rating reiterations
3,098 of 3,522
163-0.28%44%-0.77%
Price-target raises
1,495 of 1,790
61-0.16%46%-0.48%
Price-target cuts
1,420 of 1,527
14-0.39%43%+0.05%

Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.

That’s how ZETA usually reacts — get an email when it moves on news →
Keep exploring

Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · ZETA overview →