Zeta Global Holdings Corp. Class A (ZETA)
ZETA moved a median of 0.00% 30 minutes after news, and 0.00% by the close. How ZETA actually reacts to news — the realized, point-in-time move the market made, measured across 1,393 labeled events over the last three years with zero look-ahead.
ZETA’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.10% | 54% | 1,369 |
| 30-min | 0.00% | 49% | 1,371 |
| 60-min | 0.00% | 50% | 1,371 |
| to close | 0.00% | 48% | 1,391 |
| Middle 50% of ZETA reactions | -1.22% to +0.97% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 1,393 |
Half of all Zeta Global Holdings Corp. Class A news events land between -1.22% and +0.97% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ZETA reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 22 | +0.55% | 59% | +0.26% |
| Analyst downgrades | 17 | +0.36% | 59% | -0.97% |
| Coverage initiations | 23 | +0.53% | 74% | +1.08% |
| Rating reiterations | 163 | -0.28% | 44% | -0.77% |
| Price-target raises | 61 | -0.16% | 46% | -0.48% |
| Price-target cuts | 14 | -0.39% | 43% | +0.05% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how ZETA ranks against every other measured name →
That’s how ZETA usually reacts — get an email when it moves on news →Email me when ZETA moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ZETA's baseline. Nothing else.
Recent ZETA events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Did Zeta Global Holdings Corp. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -0.20% | -1.54% | |
| Zeta Global Teams Up with Fireworks to Unveil New Specialized Athena Inference Model Using NVIDIA Nemotron | Press release | Business Wire | -0.36% | -0.90% | |
| Zeta Live 2026: Zeta Introduces AthenaOS, the Enterprise Intelligence Operating System that Turns Intelligence into Growth | Press release | Business Wire | -0.36% | -0.90% | |
| Zeta Global Announces Palantir's Dr. Alex Karp and Zeta’s David A. Steinberg Will Discuss Data Sovereignty and Enterprise AI at Zeta Live 2026 | Press release | Business Wire | -0.36% | -0.90% | |
| Zeta Global to Acquire Digital Audience, Extending the Zeta Data Cloud Across the Digital Ecosystem | Press release | Business Wire | +1.24% | +2.24% | |
| Zeta Global to Acquire Senso, Adding AI Engineering and Frontier-Model Connectivity to Its Intelligent AI Infrastructure | Press release | Business Wire | +1.22% | +0.46% | |
| Did Zeta Global Holdings Corp. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -0.98% | +1.22% | |
| Zeta Global Invests in U.K. Growth with New London Hub and Leadership | Press release | Business Wire | -2.11% | -5.84% | |
| Zeta Live 2026: Expanded Lineup Featuring Kevin Hart, Lindsey Vonn, Russell Westbrook and Tiffany Haddish with Performances by Steve Aoki and Oz Pearlman | Press release | Business Wire | -1.32% | -2.06% | |
| Zeta Global to Participate in Upcoming Investor Conferences | Press release | Business Wire | +1.61% | +3.37% | |
| Did Zeta Global Holdings Corp. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.34% | -0.10% | |
| Zeta Global Appoints Leah Pope as Chief Marketing Officer to Lead Next Phase of Growth | Press release | Business Wire | +1.03% | +4.43% | |
| Form 10-Q Zeta Global Holdings For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +5.67% | +8.93% | |
| Form 8-K Zeta Global Holdings For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | +5.67% | +8.93% | |
| Zeta Global Reports 20th Consecutive “Beat and Raise” Quarter, Achieves the Rule of 64 and Generates Positive GAAP Net Income in 2Q’26 | Press release | Business Wire | +5.67% | +8.93% | |
| Zeta Global Names Intel and Synopsys Veteran Trey Campbell to Lead Investor Relations | Press release | Business Wire | -0.42% | -0.05% | |
| Form 8-K Zeta Global Holdings For: Jul 24 | SEC filing · Form 8-K | SEC EDGAR | +0.24% | +5.39% | |
| Zeta Global Closes $1 Billion Credit Facility for Mergers & Acquisitions, Share Repurchases and General Corporate Purposes | Press release | Business Wire | +0.24% | +5.39% | |
| Did Zeta Global Holdings Corp. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.05% | -1.04% | |
| Zeta Global to Announce Second Quarter 2026 Results on August 4, 2026 | Press release | Business Wire | -2.41% | -4.59% | |
| Zeta Global to Participate in Upcoming Investor Event to Unveil Evolving AI Strategy | Press release | Business Wire | +0.82% | -0.67% | |
| New Zeta Global Research Signals the Rise of Agentic Commerce | Press release | Business Wire | +1.09% | +3.37% | |
| Palantir and Zeta Global Announce Strategic Partnership to Build a Unified Data and AI Infrastructure for the Future of Marketing, with Athena by Zeta™ at the Center | Press release | Business Wire | -1.94% | -2.45% | |
| Zeta Global to Participate in Upcoming Investor Event | Press release | Business Wire | -0.96% | -1.49% | |
| Zeta Global Brings Athena by Zeta™ to Agencies, Putting Agentic AI at the Center of Every Marketing Decision | Press release | Business Wire | -1.26% | +3.73% | |
| Form 8-K Zeta Global Holdings For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | -0.26% | -2.63% | |
| Zeta Global Announces Olympic Gold Medalist, Entrepreneur and Founder Lindsey Vonn as Second Zeta Live 2026 Keynote Speaker | Press release | Business Wire | -1.66% | -2.25% | |
| New Study Finds Loyalty Data Remains One of Marketing’s Most Underutilized Assets | Press release | Business Wire | +2.78% | +11.66% | |
| Zeta Global Joins Forces with Snowflake to Spearhead Open Semantic Interchange to Establish a Universal Data Standard for AI-Powered Marketing | Press release | Business Wire | +0.30% | +4.75% | |
| Zeta Global to Participate in Upcoming Investor Conference | Press release | Business Wire | -0.55% | -1.46% | |
| Form 10-Q Zeta Global Holdings For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.21% | -2.64% | |
| Form 8-K Zeta Global Holdings For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | -1.03% | -3.73% | |
| Zeta Global Revenue Growth Accelerates to 50% and “Beats and Raises” for Its 19th Consecutive Quarter on the Heels of the Athena by Zeta™ Launch | Press release | Business Wire | -1.03% | -3.73% | |
| Form ARS Zeta Global Holdings For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.69% | +4.03% | |
| Form DEF 14A Zeta Global Holdings For: Jun 16 | SEC filing · Form DEF | SEC EDGAR | +0.69% | +4.03% | |
| Form DEFA14A Zeta Global Holdings | SEC filing · Form DEFA14A | SEC EDGAR | +0.69% | +4.03% | |
| Zeta Global to Announce First Quarter 2026 Results on April 30, 2026 | Press release | Business Wire | +0.41% | -0.61% | |
| Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era | Press release | Business Wire | +0.20% | -6.86% | |
| Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q1 2026 | Press release | Business Wire | +0.20% | -6.86% | |
| Zeta Global Announces Kevin Hart as First Keynote for Sixth Annual Zeta Live Conference | Press release | Business Wire | -1.63% | -1.45% | |
| Zeta Global to Participate in Upcoming Investor Conference | Press release | Business Wire | +0.62% | +0.39% | |
| Zeta Global to Participate in Upcoming Investor Conference | Press release | Business Wire | -0.76% | -4.51% | |
| Form 10-K Zeta Global Holdings For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.92% | +5.62% | |
| Form S-8 Zeta Global Holdings | SEC filing · Form S-8 | SEC EDGAR | -0.92% | +5.62% | |
| Form 8-K Zeta Global Holdings For: Feb 24 | SEC filing · Form 8-K | SEC EDGAR | -0.92% | +5.62% | |
| Zeta Global Reports 18th Straight “Beat and Raise” Quarter and Record Full Year 2025 Results | Press release | Business Wire | -0.92% | +5.62% | |
| Zeta Global to Announce Fourth Quarter and Full Year 2025 Results on February 24, 2026 | Press release | Business Wire | -4.02% | -7.99% | |
| Form 8-K/A Zeta Global Holdings For: Nov 24 | SEC filing · Form 8-K | SEC EDGAR | -0.85% | +2.72% | |
| Defiance Launches ZETX: The First Daily 2X Long ETF for Zeta Global Holdings Corp. | Press release | GlobeNewswire | -2.58% | -0.23% | |
| Zeta Global to Participate in Upcoming Investor Conference | Press release | Business Wire | -1.15% | -3.50% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ZETA section they belong to.
Where else ZETA is measured.
ZETA earnings → · Analyst actions → · SEC filings →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Zeta Global Holdings Corp. Class A's median reaction calculated?
Every labeled ZETA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,393 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 49% of ZETA's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ZETA's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.