Yum! Brands, Inc. (YUM) by event type
YUM moves most on coverage initiations — a median of -0.43% at 30 minutes across 14 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the YUM overview →
How YUM reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,735 of 2,717 | 37 | -0.10% | 46% | -0.41% |
| Analyst downgrades 664 of 2,603 | 28 | +0.27% | 64% | +0.30% |
| Coverage initiations 1,857 of 2,283 | 14 | -0.43% | 21% | -1.71% |
| Rating reiterations 1,351 of 3,522 | 147 | +0.03% | 54% | +0.01% |
| Price-target raises 517 of 1,790 | 41 | +0.08% | 63% | +0.27% |
| Price-target cuts 283 of 1,527 | 26 | +0.15% | 73% | +0.29% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how YUM usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · YUM overview →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MICHAEL KORS HOLDINGS (KORS) | 580 | 0.00% | 50% |
| Papa John's International, Inc. (PZZA) | 580 | -0.20% | 41% |
| Intercontinental Hotels Group American Depositary Shares (Each representing one Ordinary Share) (IHG) | 576 | +0.03% | 52% |
| Wendy's Company (The) (WEN) | 569 | -0.11% | 45% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.