Williams-Sonoma, Inc. (DE) (WSM)
WSM moved a median of +0.08% 30 minutes after news, and +0.09% by the close. How WSM actually reacts to news — the realized, point-in-time move the market made, measured across 483 labeled events over the last three years with zero look-ahead.
WSM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.09% | 56% | 481 |
| 30-min | +0.08% | 53% | 481 |
| 60-min | +0.22% | 56% | 481 |
| to close | +0.09% | 53% | 480 |
| Middle 50% of WSM reactions | -0.79% to +0.72% |
|---|---|
| Median reaction (30-min) | +0.08% |
| Measured reactions | 483 |
Half of all Williams-Sonoma, Inc. (DE) news events land between -0.79% and +0.72% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How WSM reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 49 | -0.19% | 47% | -0.24% |
| Analyst downgrades | 12 | +0.28% | 58% | +0.04% |
| Rating reiterations | 189 | +0.11% | 55% | -0.01% |
| Price-target raises | 67 | +0.10% | 57% | -0.04% |
| Price-target cuts | 29 | +0.18% | 69% | 0.00% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how WSM ranks against every other measured name →
That’s how WSM usually reacts — get an email when it moves on news →Email me when WSM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to WSM's baseline. Nothing else.
Recent WSM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| POTTERY BARN LAUNCHES NEW COLLABORATION WITH ASHLEY STARK | Press release | Business Wire | +1.09% | +1.76% | |
| POTTERY BARN LAUNCHES NEW COLLABORATION WITH BIG DADDY’S ANTIQUES | Press release | Business Wire | -0.35% | -1.99% | |
| REJUVENATION OPENS NEW STORE IN DALLAS | Press release | Business Wire | +0.59% | +2.55% | |
| Williams-Sonoma, Inc. declares quarterly cash dividend | Press release | Business Wire | -0.46% | -1.68% | |
| Form 10-Q WILLIAMS SONOMA INC For: Aug 02 | SEC filing · Form 10-Q | SEC EDGAR | -0.89% | -1.64% | |
| Form 8-K WILLIAMS SONOMA INC For: Aug 26 | SEC filing · Form 8-K | SEC EDGAR | -1.12% | +5.52% | |
| Williams-Sonoma, Inc. announces strong second quarter 2026 results | Press release | Business Wire | -1.12% | +5.52% | |
| Williams-Sonoma, Inc. announces release date for second quarter results: Wednesday, August 26th, 2026 | Press release | Business Wire | +1.86% | -0.06% | |
| POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH PINK PALM PUFF | Press release | Business Wire | +0.25% | +0.23% | |
| WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES, CHEFS AND INFLUENCERS FOR ANNUAL CAMPAIGN TO END CHILDHOOD HUNGER IN AMERICA | Press release | Business Wire | -0.08% | -0.34% | |
| POTTERY BARN KIDS LAUNCHES NEW COLLABORATION WITH RYLEE + CRU | Press release | Business Wire | -0.72% | -2.04% | |
| Form 11-K WILLIAMS SONOMA INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.10% | +1.24% | |
| POTTERY BARN KIDS LAUNCHES NEW COLLABORATION WITH BRIA HAMMEL | Press release | Business Wire | +0.93% | +0.47% | |
| Form 8-K WILLIAMS SONOMA INC For: Jun 18 | SEC filing · Form 8-K | SEC EDGAR | +0.90% | +1.59% | |
| Williams Sonoma and Williams Sonoma Home Launch Exclusive Collaboration With Hill House Home | Press release | Business Wire | +1.41% | +1.05% | |
| Williams-Sonoma, Inc. declares quarterly cash dividend | Press release | Business Wire | -0.21% | +4.87% | |
| GreenRow Launches New Collaboration With New York Botanical Garden | Press release | Business Wire | -0.57% | +2.15% | |
| Form SD WILLIAMS SONOMA INC | SEC filing · Form SD | SEC EDGAR | -0.29% | -1.07% | |
| Form 10-Q WILLIAMS SONOMA INC For: May 03 | SEC filing · Form 10-Q | SEC EDGAR | -0.31% | +1.20% | |
| Form 8-K WILLIAMS SONOMA INC For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +0.63% | +6.22% | |
| WILLIAMS-SONOMA, INC. ANNOUNCES LEADERSHIP UPDATES IN THE POTTERY BARN BRANDS | Press release | Business Wire | +0.63% | +6.22% | |
| Williams-Sonoma, Inc. announces strong first quarter 2026 results | Press release | Business Wire | +0.63% | +6.22% | |
| Williams-Sonoma, Inc. announces release date for first quarter results: Thursday, May 21st, 2026 | Press release | Business Wire | -1.29% | +1.62% | |
| Form ARS WILLIAMS SONOMA INC For: Feb 01 | SEC filing · Form ARS | SEC EDGAR | +0.63% | +1.55% | |
| Form DEF 14A WILLIAMS SONOMA INC For: Jun 18 | SEC filing · Form DEF | SEC EDGAR | +0.63% | +1.55% | |
| Form DEFA14A WILLIAMS SONOMA INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.63% | +1.55% | |
| WILLIAMS-SONOMA, INC. LAUNCHES DORMIFY | Press release | Business Wire | +0.81% | +0.68% | |
| POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH BILLABONG | Press release | Business Wire | -0.34% | -3.09% | |
| GREENROW ANNOUNCES NEW HOSPITALITY PARTNERSHIP WITH THE INN AT SERENBE | Press release | Business Wire | +0.86% | -0.78% | |
| WILLIAMS SONOMA PARTNERS WITH KELLY WEARSTLER TO CELEBRATE BREVILLE’S NEW MIXED METALS COLLECTION | Press release | Business Wire | +0.23% | -0.11% | |
| WILLIAMS-SONOMA, INC. PROMOTES AUJSHA TAYLOR TO PRESIDENT OF REJUVENATION | Press release | Business Wire | +0.62% | -2.75% | |
| WILLIAMS SONOMA LAUNCHES COLLABORATION WITH OAKVILLE GROCERY | Press release | Business Wire | -0.05% | +1.09% | |
| POTTERY BARN KIDS LAUNCHES COLLABORATION WITH TUTU DU MONDE | Press release | Business Wire | -0.20% | +0.84% | |
| Form 10-K WILLIAMS SONOMA INC For: Feb 01 | SEC filing · Form 10-K | SEC EDGAR | -0.30% | +0.49% | |
| POTTERY BARN KIDS AND POTTERY BARN TEEN LAUNCH EXCLUSIVE COLLABORATION WITH HILL HOUSE HOME | Press release | Business Wire | -0.21% | -0.14% | |
| WILLIAMS SONOMA UNVEILS NEWLY RENOVATED TEST KITCHEN | Press release | Business Wire | +0.38% | +0.44% | |
| Form 8-K WILLIAMS SONOMA INC For: Mar 18 | SEC filing · Form 8-K | SEC EDGAR | +3.02% | +0.05% | |
| Williams-Sonoma, Inc. announces a 15% quarterly dividend increase | Press release | Business Wire | +3.02% | +0.05% | |
| Williams-Sonoma, Inc. announces strong fourth quarter and fiscal year 2025 results | Press release | Business Wire | +3.02% | +0.05% | |
| WILLIAMS-SONOMA, INC. PROMOTES VICKI MCWILLIAMS TO PRESIDENT OF STORES AND CUSTOMER CARE | Press release | Business Wire | +0.38% | -1.46% | |
| Williams-Sonoma, Inc. announces release date for fourth quarter and fiscal year 2025 results: Wednesday, March 18th, 2026 | Press release | Business Wire | -1.13% | -0.89% | |
| WILLIAMS SONOMA AND WILLIAMS SONOMA HOME LAUNCH NEW AERIN COLLECTIONS | Press release | Business Wire | +0.06% | +0.64% | |
| GREENROW OPENS FIRST RETAIL STORE IN NEW YORK’S SOHO NEIGHBORHOOD | Press release | Business Wire | -0.63% | -1.18% | |
| WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER | Press release | Business Wire | -1.60% | +0.21% | |
| WEST ELM LAUNCHES WEST ELM OFFICE | Press release | Business Wire | +0.85% | +3.05% | |
| WILLIAMS-SONOMA, INC. PARTNERS WITH OPENAI TO TEST ADS IN CHATGPT | Press release | Business Wire | +0.11% | -2.32% | |
| MARK & GRAHAM EXPANDS SANDERSON COLLABORATION | Press release | Business Wire | -0.40% | -0.40% | |
| WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN | Press release | Business Wire | +0.91% | +4.56% | |
| POTTERY BARN KIDS AND POTTERY BARN TEEN LAUNCH COLLABORATION WITH STONEY CLOVER LANE | Press release | Business Wire | -0.06% | +4.17% | |
| Williams-Sonoma, Inc. declares quarterly cash dividend | Press release | Business Wire | -0.42% | -0.57% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the WSM section they belong to.
Where else WSM is measured.
WSM earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| NEW MEDIA INVESTMENT GROUP (NEWM) | 489 | +0.07% | 53% |
| Live Nation Entertainment, Inc. (LYV) | 483 | +0.18% | 59% |
| BorgWarner Inc. (BWA) | 480 | +0.04% | 54% |
| Liquidity Services, Inc. (LQDT) | 477 | -0.15% | 45% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Williams-Sonoma, Inc. (DE)'s median reaction calculated?
Every labeled WSM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 483 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of WSM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does WSM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.