The Simply Good Foods Company (SMPL) by event type
SMPL moves most on coverage initiations — a median of +0.57% at 30 minutes across 15 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the SMPL overview →
How SMPL reacts across 5 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades 722 of 2,603 | 12 | +0.23% | 58% | -0.75% |
| Coverage initiations 340 of 2,283 | 15 | +0.57% | 53% | +0.18% |
| Rating reiterations 720 of 3,522 | 63 | +0.12% | 52% | -0.08% |
| Price-target raises 1,416 of 1,790 | 10 | -0.12% | 40% | -0.06% |
| Price-target cuts 1,411 of 1,527 | 20 | -0.37% | 35% | -0.53% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one. 1 further class was observed with fewer than 10 measured events and is not published.
That’s how SMPL usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · SMPL overview →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Post Holdings, Inc. (POST) | 715 | 0.00% | 50% |
| Revlon, Inc. New (REV) | 702 | -0.19% | 41% |
| COTT (COT) | 697 | 0.00% | 49% |
| Ingredion Incorporated (INGR) | 695 | 0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.