The Simply Good Foods Company (SMPL)
SMPL moved a median of -0.10% 30 minutes after news, and -0.19% by the close. How SMPL actually reacts to news — the realized, point-in-time move the market made, measured across 700 labeled events over the last three years with zero look-ahead.
SMPL’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 45% | 680 |
| 30-min | -0.10% | 46% | 680 |
| 60-min | -0.13% | 45% | 680 |
| to close | -0.19% | 46% | 671 |
| Middle 50% of SMPL reactions | -0.67% to +0.92% |
|---|---|
| Median reaction (30-min) | -0.10% |
| Measured reactions | 700 |
Half of all The Simply Good Foods Company news events land between -0.67% and +0.92% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SMPL reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades | 12 | +0.23% | 58% | -0.75% |
| Coverage initiations | 15 | +0.57% | 53% | +0.18% |
| Rating reiterations | 63 | +0.12% | 52% | -0.08% |
| Price-target raises | 10 | -0.12% | 40% | -0.06% |
| Price-target cuts | 20 | -0.37% | 35% | -0.53% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how SMPL ranks against every other measured name →
That’s how SMPL usually reacts — get an email when it moves on news →Email me when SMPL moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SMPL's baseline. Nothing else.
Recent SMPL events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| The Simply Good Foods Company Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SMPL | Press release | PR Newswire | -0.63% | +2.46% | |
| Kaplan Fox Encourages Simply Good Foods Company (NASDAQ:SMPL) Investors to Contact the Firm Before the Deadline on October 13, 2026 | Press release | ACCESS Newswire | -0.20% | +1.19% | |
| The Simply Good Foods Company Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SMPL | Press release | PR Newswire | -0.10% | +1.35% | |
| Simply Good Foods to Report Fourth Quarter Fiscal Year 2026 Financial Results on Tuesday, October 27, 2026 | Press release | GlobeNewswire | +0.80% | -0.60% | |
| The Simply Good Foods Company Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights – SMPL | Press release | Business Wire | -0.82% | -1.09% | |
| $SMPL Investor Loss Alert: Simply Good Foods Investors may have been Misled after Expansion Issues Lead to 18% Stock Drop – Contact BFA Law if You Lost Money | Press release | GlobeNewswire | +1.53% | -4.04% | |
| Form 10-Q Simply Good Foods Co For: May 30 | SEC filing · Form 10-Q | SEC EDGAR | -5.49% | -13.44% | |
| Form 8-K Simply Good Foods Co For: Jul 09 | SEC filing · Form 8-K | SEC EDGAR | -5.49% | -13.44% | |
| The Simply Good Foods Company Reports Fiscal Third Quarter 2026 Financial Results and Updates Fiscal Year 2026 Outlook | Press release | GlobeNewswire | -5.49% | -13.44% | |
| Simply Good Foods to Report Third Quarter Fiscal Year 2026 Financial Results on Thursday, July 9, 2026 | Press release | GlobeNewswire | +0.16% | +3.35% | |
| Simply Good Foods Investigation: Simply Good Foods (SMPL) Investigated for Misrepresenting its Expansion Issues – Contact BFA Law if You Suffered Losses | Press release | GlobeNewswire | +0.16% | +0.56% | |
| $SMPL Shareholder Announcement: Simply Good Foods may have Misled Investors about its Expansion Issues – Contact BFA Law about its Pending Investigation | Press release | GlobeNewswire | +0.21% | -3.14% | |
| SMPL Inquiry News: Simply Good Foods Investors are Notified of BFA Law’s Ongoing Investigation into the Company’s Potential Misstatements – Contact the Firm if You Lost Money | Press release | GlobeNewswire | +1.81% | +2.33% | |
| It's a Pretty Big Dill! Quest Nutrition Unveils New Dill Pickle Original Style Protein Chips - the First New Flavor in Over a Decade | Press release | PR Newswire | +0.04% | -2.81% | |
| Simply Good Foods Inquiry Alert: Investors with Losses after Expansion Issues Disclosed are Urged to Contact BFA Law about its Securities Investigation - NASDAQ:SMPL | Press release | GlobeNewswire | -0.98% | +0.09% | |
| $SMPL Stock Drop Alert: Simply Good Foods Stock Plummeted 18% on News of Expansion Issues – Investors Notified to Contact BFA Law about its Investigation | Press release | GlobeNewswire | +1.22% | -0.99% | |
| $SMPL Fraud: Simply Good Foods Expansion Issues Trigger Securities Investigation – Investors Alerted to Contact BFA Law | Press release | GlobeNewswire | +0.22% | -1.45% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Simply Good Foods Company (SMPL) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.00% | +1.47% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against The Simply Good Foods Company (SMPL) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | -0.11% | -0.15% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Simply Good Foods Company (SMPL) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.00% | +0.60% | |
| Form 8-K/A Simply Good Foods Co For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | -0.49% | +1.97% | |
| The Simply Good Foods Company (SMPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.29% | +1.59% | |
| Form 8-K Simply Good Foods Co For: Apr 17 | SEC filing · Form 8-K | SEC EDGAR | -0.84% | -0.96% | |
| Simply Good Foods Announces Cost Savings Initiatives and Leadership Changes as Part of Ongoing Strategic Evolution | Press release | GlobeNewswire | -0.84% | -0.96% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Simply Good Foods Company (SMPL) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.24% | +2.64% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating The Simply Good Foods Company (SMPL) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | +0.46% | -1.41% | |
| The Simply Good Foods Company (SMPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.21% | -0.85% | |
| $SMPL Class Alert: Simply Good Foods Investors may have been Affected by Fraud after Expansion Issues Disclosed – Contact BFA Law if You Lost Money | Press release | GlobeNewswire | +0.00% | +2.72% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against The Simply Good Foods Company (SMPL) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.09% | +2.99% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages The Simply Good Foods Company (SMPL) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.36% | +1.61% | |
| Form 10-Q Simply Good Foods Co For: Feb 28 | SEC filing · Form 10-Q | SEC EDGAR | +11.01% | +12.70% | |
| Form 8-K Simply Good Foods Co For: Apr 09 | SEC filing · Form 8-K | SEC EDGAR | +11.01% | +12.70% | |
| The Simply Good Foods Company Reports Fiscal Second Quarter 2026 Financial Results and Updates Fiscal Year 2026 Outlook | Press release | GlobeNewswire | +11.01% | +12.70% | |
| Simply Good Foods to Report Second Quarter Fiscal Year 2026 Financial Results on Thursday, April 9, 2026 | Press release | GlobeNewswire | +0.49% | +1.89% | |
| Quest Nutrition Teams Up with Professional Basketball Player Sophie Cunningham to Debut New Stacks Protein Bar, Crispy Protein Chips and Original Social Series | Press release | PR Newswire | -0.12% | +0.49% | |
| Simply Good Foods Appoints Matt Siler as Vice President, Investor Relations and Treasury | Press release | GlobeNewswire | -2.00% | +0.99% | |
| Form S-8 Simply Good Foods Co | SEC filing · Form S-8 | SEC EDGAR | +1.22% | +0.23% | |
| Form 8-K Simply Good Foods Co For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | +0.22% | -5.11% | |
| The Simply Good Foods Company Reports CEO Inducement Grant Under Nasdaq Listing Rule 5635(c)(4) | Press release | GlobeNewswire | +0.14% | -2.69% | |
| Form 8-K Simply Good Foods Co For: Jan 18 | SEC filing · Form 8-K | SEC EDGAR | -0.51% | -0.76% | |
| Simply Good Foods Appoints Joe Scalzo as President and Chief Executive Officer | Press release | GlobeNewswire | +0.96% | +1.01% | |
| Reality TV Star Heather Gay and Atkins Flip the Script on Weight Wellness for GLP-1 Users | Press release | PR Newswire | -0.07% | +0.19% | |
| Form 10-Q Simply Good Foods Co For: Nov 29 | SEC filing · Form 10-Q | SEC EDGAR | -4.89% | -5.58% | |
| Form 8-K Simply Good Foods Co For: Jan 08 | SEC filing · Form 8-K | SEC EDGAR | -4.89% | -5.58% | |
| The Simply Good Foods Company Reports Fiscal First Quarter 2026 Financial Results and Reaffirms Fiscal Year 2026 Outlook | Press release | GlobeNewswire | -4.89% | -5.58% | |
| Quest Nutrition Strengthens its Leadership in High-Protein Snacking with New Chips Flavors for the New Year | Press release | PR Newswire | +0.57% | -3.04% | |
| Form ARS Simply Good Foods Co For: Aug 30 | SEC filing · Form ARS | SEC EDGAR | -0.20% | -1.85% | |
| Form DEF 14A Simply Good Foods Co For: Jan 28 | SEC filing · Form DEF | SEC EDGAR | -0.10% | -1.90% | |
| Form DEFA14A Simply Good Foods Co | SEC filing · Form DEFA14A | SEC EDGAR | -0.15% | -1.90% | |
| Simply Good Foods to Report First Quarter Fiscal Year 2026 Financial Results on Thursday, January 8, 2026 | Press release | GlobeNewswire | +1.14% | +1.86% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SMPL section they belong to.
Where else SMPL is measured.
SMPL earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Post Holdings, Inc. (POST) | 715 | 0.00% | 50% |
| Revlon, Inc. New (REV) | 702 | -0.19% | 41% |
| COTT (COT) | 697 | 0.00% | 49% |
| Ingredion Incorporated (INGR) | 695 | 0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is The Simply Good Foods Company's median reaction calculated?
Every labeled SMPL news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 700 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 46% of SMPL's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SMPL's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.