Sprouts Farmers Market, Inc. (SFM)
SFM moved a median of +0.07% 30 minutes after news, and +0.01% by the close. How SFM actually reacts to news — the realized, point-in-time move the market made, measured across 913 labeled events over the last three years with zero look-ahead.
SFM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.01% | 50% | 910 |
| 30-min | +0.07% | 54% | 911 |
| 60-min | +0.17% | 55% | 911 |
| to close | +0.01% | 51% | 910 |
| Middle 50% of SFM reactions | -0.62% to +0.73% |
|---|---|
| Median reaction (30-min) | +0.07% |
| Measured reactions | 913 |
Half of all Sprouts Farmers Market, Inc. news events land between -0.62% and +0.73% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SFM reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 45 | +0.19% | 51% | +0.19% |
| Analyst downgrades | 15 | -0.43% | 33% | -0.29% |
| Coverage initiations | 11 | +0.35% | 91% | +0.90% |
| Rating reiterations | 112 | +0.11% | 55% | -0.03% |
| Price-target raises | 44 | +0.06% | 55% | +0.06% |
| Price-target cuts | 14 | -0.29% | 29% | -0.66% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how SFM ranks against every other measured name →
That’s how SFM usually reacts — get an email when it moves on news →Email me when SFM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SFM's baseline. Nothing else.
Recent SFM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K Sprouts Farmers Market, For: Oct 12 | SEC filing · Form 8-K | SEC EDGAR | +3.00% | +1.11% | |
| Sprouts Farmers Market to Report Third Quarter 2026 Earnings on October 28, 2026 | Press release | Business Wire | -0.18% | -2.82% | |
| Form 8-K Sprouts Farmers Market, For: Aug 31 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | +0.01% | |
| Sprouts Farmers Market, Inc. Announces CEO Succession | Press release | Business Wire | +0.94% | +0.01% | |
| Cappello's Is Rewriting the Frozen Biscuit Category -- And It Just Went Sweet | Press release | PR Web | +0.07% | +0.27% | |
| JUNI Named No. 187 on the 2026 Inc. 5000 and No. 18 in Consumer Products | Press release | PR Web | -1.07% | -3.11% | |
| Form 10-Q Sprouts Farmers Market, For: Jun 28 | SEC filing · Form 10-Q | SEC EDGAR | +4.48% | -0.90% | |
| Form 8-K Sprouts Farmers Market, For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | +4.48% | -0.90% | |
| Sprouts Farmers Market, Inc. Reports Second Quarter 2026 Results | Press release | Business Wire | +4.48% | -0.90% | |
| Sprouts Farmers Market to Report Second Quarter 2026 Earnings on July 29, 2026 | Press release | Business Wire | -1.51% | +1.52% | |
| Sprouts Farmers Market Announces New Coffee Partnership with Tampa-Based Buddy Brew Coffee | Press release | Business Wire | -0.75% | +1.64% | |
| Form 8-K Sprouts Farmers Market, For: May 20 | SEC filing · Form 8-K | SEC EDGAR | +0.87% | +2.18% | |
| Form 8-K Sprouts Farmers Market, For: May 19 | SEC filing · Form 8-K | SEC EDGAR | -1.30% | -0.33% | |
| Sprouts Farmers Market Appoints Andrew Jhawar to its Board of Directors | Press release | Business Wire | -1.30% | -0.33% | |
| Sprouts Farmers Market to Present at 2026 BMO Global Farm to Market Conference | Press release | Business Wire | -0.80% | -1.38% | |
| Form 10-Q Sprouts Farmers Market, For: Mar 29 | SEC filing · Form 10-Q | SEC EDGAR | +6.28% | +8.40% | |
| Form 8-K Sprouts Farmers Market, For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +6.28% | +8.40% | |
| Sprouts Farmers Market, Inc. Reports First Quarter 2026 Results | Press release | Business Wire | +6.28% | +8.40% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sprouts Farmers Market, Inc. (SFM) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.14% | -0.02% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Sprouts Farmers Market, Inc. (SFM) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | -0.02% | -0.17% | |
| Form ARS Sprouts Farmers Market, For: Dec 28 | SEC filing · Form ARS | SEC EDGAR | -3.24% | -1.76% | |
| Form DEF 14A Sprouts Farmers Market, For: May 20 | SEC filing · Form DEF | SEC EDGAR | -3.24% | -1.76% | |
| Form DEFA14A Sprouts Farmers Market, | SEC filing · Form DEFA14A | SEC EDGAR | -3.24% | -1.76% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Sprouts Farmers Market, Inc. (SFM) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | +1.70% | +1.91% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Sprouts Farmers Market, Inc. (SFM) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.20% | +0.49% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sprouts Farmers Market, Inc. (SFM) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.14% | -0.13% | |
| Partners Coffee Debuts Organic Line at Sprouts Farmers Market with Exclusive First-to-Market Launch | Press release | PR Web | -0.23% | -0.52% | |
| Sprouts Farmers Market to Report First Quarter 2026 Earnings on April 29, 2026 | Press release | Business Wire | +0.96% | -0.04% | |
| Sprouts Farmers Market, Inc. (SFM) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.23% | -0.77% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sprouts Farmers Market, Inc. (SFM) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -1.30% | -2.52% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Sprouts Farmers Market, Inc. (SFM) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | +0.02% | +0.78% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Sprouts Farmers Market, Inc. (SFM) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | -0.21% | -3.03% | |
| Sprouts Farmers Market to Present at the 38th Annual ROTH Conference | Press release | Business Wire | +1.16% | +3.80% | |
| Sprouts Farmers Market, Inc. (SFM) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -1.71% | +0.33% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Sprouts Farmers Market, Inc. (SFM) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.19% | -0.88% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sprouts Farmers Market, Inc. (SFM) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.04% | -1.70% | |
| Sprouts Farmers Market Signs Tax Credit Investment Deal to Advance Energy Security | Press release | Business Wire | +0.28% | -0.53% | |
| Rello Launches First-of-its-Kind Protein Bars and Shakes, Powered by Patented Soluble Creatine Technology | Press release | PR Web | +1.14% | +1.65% | |
| Form 10-K Sprouts Farmers Market, For: Dec 28 | SEC filing · Form 10-K | SEC EDGAR | -2.87% | -1.30% | |
| Form 8-K Sprouts Farmers Market, For: Feb 16 | SEC filing · Form 8-K | SEC EDGAR | -2.87% | -1.30% | |
| Form 8-K Sprouts Farmers Market, For: Feb 19 | SEC filing · Form 8-K | SEC EDGAR | -2.87% | -1.30% | |
| Sprouts Farmers Market, Inc. Announces Management Changes | Press release | Business Wire | -2.87% | -1.30% | |
| Sprouts Farmers Market, Inc. Reports Fourth Quarter and Full Year 2025 Results | Press release | Business Wire | -2.87% | -1.30% | |
| Sprouts Farmers Market Opens First Store in New York State with location in Centereach on Long Island | Press release | Business Wire | -0.17% | -0.29% | |
| Sprouts Farmers Market, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SFM | Press release | PR Newswire | +2.33% | +1.34% | |
| Sprouts Farmers Market, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SFM | Press release | PR Newswire | -0.15% | -0.93% | |
| Sprouts Farmers Market to Report Fourth Quarter and Full Year 2025 Earnings on February 19, 2026 | Press release | Business Wire | -0.58% | -1.00% | |
| Sprouts Farmers Market, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SFM | Press release | PR Newswire | -1.95% | -7.68% | |
| Sprouts Farmers Market, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SFM | Press release | PR Newswire | +0.41% | +1.26% | |
| Sprouts Farmers Market, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - SFM | Press release | PR Newswire | -0.05% | +1.20% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SFM section they belong to.
Where else SFM is measured.
SFM earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| DEAN FOODS (DF) | 952 | -0.09% | 44% |
| Core-Mark Holding Company, Inc. (CORE) | 947 | -0.03% | 47% |
| Constellation Brands, Inc. (STZ) | 908 | -0.03% | 48% |
| Coty Inc. Class A (COTY) | 902 | +0.12% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Sprouts Farmers Market, Inc.'s median reaction calculated?
Every labeled SFM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 913 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 54% of SFM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SFM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.