Philip Morris International Inc (PM)
PM moved a median of +0.03% 30 minutes after news, and +0.22% by the close. How PM actually reacts to news — the realized, point-in-time move the market made, measured across 495 labeled events over the last three years with zero look-ahead.
PM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.01% | 47% | 493 |
| 30-min | +0.03% | 54% | 495 |
| 60-min | +0.04% | 53% | 495 |
| to close | +0.22% | 60% | 495 |
| Middle 50% of PM reactions | -0.21% to +0.38% |
|---|---|
| Median reaction (30-min) | +0.03% |
| Measured reactions | 495 |
Half of all Philip Morris International Inc news events land between -0.21% and +0.38% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PM reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 14 | -0.19% | 43% | -0.42% |
| Analyst downgrades | 13 | +0.03% | 54% | +0.60% |
| Coverage initiations | 16 | +0.08% | 63% | +0.34% |
| Rating reiterations | 79 | +0.01% | 53% | +0.08% |
| Price-target raises | 36 | -0.01% | 50% | -0.04% |
| Price-target cuts | 12 | -0.16% | 33% | -0.15% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how PM ranks against every other measured name →
That’s how PM usually reacts — get an email when it moves on news →Email me when PM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PM's baseline. Nothing else.
Recent PM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Philip Morris International Announces EU Economic Footprint Study 2021-2025: Transformation Made in Europe | Press release | Business Wire | -0.31% | -4.81% | |
| Philip Morris International to Host Webcast of 2026 Third-Quarter and First Nine-Months Results | Press release | Business Wire | -0.03% | +2.26% | |
| PMI U.S. Donates to Official Military Relief Societies Serving Active-Duty Military and Families at Home | Press release | PR Newswire | -0.17% | -1.96% | |
| Philip Morris International Publishes Inaugural Taskforce on Nature-related Financial Disclosures Report | Press release | Business Wire | -0.88% | +0.94% | |
| Form 8-K Philip Morris Internatio For: Sep 18 | SEC filing · Form 8-K | SEC EDGAR | +0.42% | +0.41% | |
| Philip Morris International Increases Dividend by 8.8% to Annualized Rate of $6.40 per Share | Press release | Business Wire | +0.42% | +0.41% | |
| New WSJ Intelligence Survey Highlights the Human Skills Companies Must Protect as AI Enters the Workplace | Press release | Business Wire | +1.02% | +0.61% | |
| Form 8-K Philip Morris Internatio For: Sep 08 | SEC filing · Form 8-K | SEC EDGAR | +0.51% | +0.29% | |
| Philip Morris International Participates in 2026 Barclays Global Consumer Conference; Raises 2026 Full-Year Diluted EPS Forecast for Currency Only | Press release | Business Wire | +0.51% | +0.29% | |
| PMI U.S. Launches ZYN "When It Clicks," a New Brand Platform Built Around the Moment Everything Falls Into Place | Press release | PR Newswire | +0.20% | -0.59% | |
| Philip Morris International to Host Webcast of Fireside Chat Session at Barclays Global Consumer Conference | Press release | Business Wire | +0.89% | -1.68% | |
| Form 8-K Philip Morris Internatio For: Aug 24 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | +0.64% | |
| Philip Morris International Announces Contract Manufacturing Collaboration with Altria | Press release | Business Wire | +0.30% | +0.64% | |
| FDA Authorizes ZYN ULTRA Nicotine Pouches Following Scientific Review | Press release | Business Wire | +0.18% | -0.13% | |
| PMI U.S. Names Five Artists Shaping Modern American Culture for the ZYN America250 Art Series | Press release | PR Newswire | +0.44% | +1.01% | |
| Form 10-Q Philip Morris Internatio For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.63% | -2.59% | |
| PMI U.S. Opens $1.2 Billion Aurora Campus, Strengthening U.S. Manufacturing and Export Capabilities | Press release | Business Wire | -0.15% | +1.38% | |
| Form 10-Q Philip Morris Internatio For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.31% | +0.21% | |
| Form 8-K Philip Morris Internatio For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | +2.74% | +1.18% | |
| Philip Morris International Reports 2026 Second-Quarter & First Six-Months Results and Updates 2026 Full-Year Adjusted Diluted EPS Forecast for Currency Only; | Press release | Business Wire | +2.74% | +1.18% | |
| Philip Morris International to Host Webcast of 2026 Second-Quarter and First Six-Months Results | Press release | Business Wire | +0.06% | +2.46% | |
| Form 8-K Philip Morris Internatio For: Jul 06 | SEC filing · Form 8-K | SEC EDGAR | -0.35% | +0.03% | |
| PMI U.S. Unveils the ZYN America250 Art Series, Bringing Modern Culture to Limited-Edition Cases | Press release | PR Newswire | -0.16% | +1.23% | |
| Americans Are Losing Patience with Innovation That Doesn't Make Life Better, New Poll from PMI U.S. Finds | Press release | PR Newswire | -0.19% | +0.01% | |
| FDA Issues Modified Risk Tobacco Product Orders for 20 ZYN Nicotine Pouch Products | Press release | Business Wire | +0.11% | +0.12% | |
| Form 11-K Philip Morris Internatio For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.09% | +0.85% | |
| Form 8-K Philip Morris Internatio For: Jun 29 | SEC filing · Form 8-K | SEC EDGAR | -0.19% | +0.01% | |
| Philip Morris International and Maestro Andrea Bocelli Present “Believe. Further” | Press release | Business Wire | -0.09% | +1.25% | |
| The WSJ Leadership Institute Names Philip Morris International Among “Best Companies For the Future” | Press release | Business Wire | +0.73% | +0.26% | |
| WSJ Intelligence Study: Uniquely Human Skills Deemed "Non-Replicable" in Automated Future | Press release | Business Wire | -0.95% | +0.57% | |
| Philip Morris International Announces New Regional Leadership | Press release | Business Wire | -0.24% | -0.28% | |
| Form 8-K/A Philip Morris Internatio For: May 18 | SEC filing · Form 8-K | SEC EDGAR | +0.58% | -1.09% | |
| Form 8-K Philip Morris Internatio For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | -0.63% | -2.06% | |
| Philip Morris International Declares Regular Quarterly Dividend of $1.47 Per Share | Press release | Business Wire | -0.63% | -2.06% | |
| Unsmoke Canada launches campaign as recent seizures highlight scale of contraband tobacco trade | Press release | Canada Newswire | +0.36% | +0.53% | |
| Counterfeit Cigarettes Drive EU Illicit Market Above 10% for First Time Since 2014 | Press release | Business Wire | +0.84% | +1.25% | |
| Form 8-K Philip Morris Internatio For: Jun 02 | SEC filing · Form 8-K | SEC EDGAR | +1.39% | +1.89% | |
| Philip Morris International Participates in 2026 dbAccess Global Consumer Conference; Updates 2026 Full-Year Diluted EPS Forecast for Currency and Non-Cash Impairment Only | Press release | Business Wire | +1.39% | +1.89% | |
| IQOS One of the Most Valuable Global Brands, According to Kantar’s BrandZ 2026 Ranking | Press release | Business Wire | -0.74% | -4.35% | |
| Philip Morris International to Host Webcast of Presentation at the 2026 dbAccess Global Consumer Conference | Press release | Business Wire | -0.74% | -4.35% | |
| Tobacco and Vaping Products Act review exposes gaps as illicit market grows | Press release | Canada Newswire | -0.74% | -4.35% | |
| Form SD Philip Morris Internatio | SEC filing · Form SD | SEC EDGAR | +0.69% | +0.74% | |
| Form 8-K Philip Morris Internatio For: May 18 | SEC filing · Form 8-K | SEC EDGAR | -0.02% | -0.44% | |
| Philip Morris International Announces Group CFO Succession | Press release | Business Wire | -0.02% | -0.44% | |
| PMI U.S. LAUNCHES YEARLONG AMERICA250 INITIATIVE CELEBRATING AND ACCELERATING AMERICAN INNOVATION AND REINVENTION | Press release | PR Newswire | -0.02% | +0.86% | |
| PMI U.S. Expands Its Talent Pipeline and Welcomes New Class of Interns Across the Enterprise | Press release | PR Newswire | -0.33% | +1.09% | |
| Calgary store pulls cigarettes for a half-day to spotlight smoke-free alternatives | Press release | Canada Newswire | -0.53% | +1.09% | |
| Form 8-K Philip Morris Internatio For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +0.16% | -0.34% | |
| Philip Morris International’s Moira Gilchrist Positions Human Judgment as a Critical Leadership Advantage Amid Rapid AI Adoption at Wall Street Journal Forum | Press release | Business Wire | -0.22% | -0.59% | |
| PMI U.S. Expands Support for Military Families with $260,000 in New Donations During Military Appreciation Month | Press release | PR Newswire | +0.00% | +0.71% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PM section they belong to.
Where else PM is measured.
PM earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Bunge Limited Common Shares (BG) | 513 | +0.06% | 52% |
| Sysco Corporation (SYY) | 499 | +0.04% | 52% |
| Pingtan Marine Enterprise Ltd. - Ordinary Shares (PME) | 493 | 0.00% | 41% |
| Freshpet, Inc. (FRPT) | 489 | -0.06% | 47% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Philip Morris International Inc's median reaction calculated?
Every labeled PM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 495 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 54% of PM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.