Nu Skin Enterprises, Inc. (NUS)
NUS moved a median of +0.27% 30 minutes after news, and -0.33% by the close. How NUS actually reacts to news — the realized, point-in-time move the market made, measured across 266 labeled events over the last three years with zero look-ahead.
NUS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.14% | 58% | 266 |
| 30-min | +0.27% | 58% | 266 |
| 60-min | -0.03% | 47% | 266 |
| to close | -0.33% | 36% | 265 |
| Middle 50% of NUS reactions | -0.47% to +1.10% |
|---|---|
| Median reaction (30-min) | +0.27% |
| Measured reactions | 266 |
Half of all Nu Skin Enterprises, Inc. news events land between -0.47% and +1.10% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How NUS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 11 | +0.46% | 55% | -0.13% |
| Analyst downgrades | 10 | +0.72% | 70% | -0.40% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how NUS ranks against every other measured name →
That’s how NUS usually reacts — get an email when it moves on news →Email me when NUS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to NUS's baseline. Nothing else.
Recent NUS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Nu Skin Ranked the World’s #1 Company for Beauty and Wellness Device Systems for Third Consecutive Year | Press release | Business Wire | +0.23% | +0.23% | |
| Form 8-K NU SKIN ENTERPRISES, For: Aug 17 | SEC filing · Form 8-K | SEC EDGAR | +0.72% | +0.63% | |
| Nu Skin Enterprises to Announce Second Quarter 2026 Financial Results | Press release | Business Wire | -0.55% | -0.95% | |
| Form S-8 NU SKIN ENTERPRISES, | SEC filing · Form S-8 | SEC EDGAR | +0.53% | -0.36% | |
| Form 8-K NU SKIN ENTERPRISES, For: May 28 | SEC filing · Form 8-K | SEC EDGAR | +0.61% | -1.23% | |
| Form SD NU SKIN ENTERPRISES, | SEC filing · Form SD | SEC EDGAR | -0.52% | +2.43% | |
| Nu Skin Reaches 900 Million Meals Purchased and Donated in its Global Fight for Child Nutrition | Press release | Business Wire | +0.46% | -1.92% | |
| Form 10-Q NU SKIN ENTERPRISES, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.65% | +7.51% | |
| Form 8-K NU SKIN ENTERPRISES, For: May 06 | SEC filing · Form 8-K | SEC EDGAR | -0.71% | -6.09% | |
| Form 8-K NU SKIN ENTERPRISES, For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -1.65% | +7.51% | |
| Nu Skin Enterprises Announces Quarterly Dividend | Press release | Business Wire | -1.65% | +7.51% | |
| Nu Skin Enterprises Reports First Quarter Results | Press release | Business Wire | -1.65% | +7.51% | |
| Nu Skin Enterprises to Announce First Quarter 2026 Financial Results | Press release | Business Wire | +0.93% | +3.06% | |
| Form ARS NU SKIN ENTERPRISES, For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.20% | +2.45% | |
| Form DEF 14A NU SKIN ENTERPRISES, For: May 28 | SEC filing · Form DEF | SEC EDGAR | +0.20% | +2.45% | |
| Form DEFA14A NU SKIN ENTERPRISES, | SEC filing · Form DEFA14A | SEC EDGAR | +0.20% | +2.45% | |
| Nu Skin Launches Prysm iO™: A Revolutionary AI-Powered Platform for Personalized Nutritional Wellness | Press release | Business Wire | +0.20% | +2.45% | |
| Form 8-K NU SKIN ENTERPRISES, For: Mar 27 | SEC filing · Form 8-K | SEC EDGAR | -0.42% | -0.28% | |
| Form 8-K NU SKIN ENTERPRISES, For: Mar 17 | SEC filing · Form 8-K | SEC EDGAR | +1.92% | +1.99% | |
| Nu Skin Enterprises Appoints Chelsea Lantz as Interim Chief Financial Officer | Press release | Business Wire | +1.92% | +1.99% | |
| Form 8-K NU SKIN ENTERPRISES, For: Mar 05 | SEC filing · Form 8-K | SEC EDGAR | +0.81% | -0.27% | |
| Nu Skin Appoints Chayce Clark as COO | Press release | Business Wire | +0.81% | -0.27% | |
| Form 10-K NU SKIN ENTERPRISES, For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.12% | -2.79% | |
| Form 8-K NU SKIN ENTERPRISES, For: Feb 12 | SEC filing · Form 8-K | SEC EDGAR | +0.12% | -2.79% | |
| Nu Skin Enterprises Announces Quarterly Dividend | Press release | Business Wire | +0.12% | -2.79% | |
| Nu Skin Enterprises Reports Fourth Quarter and Full-year 2025 Results Within Guidance | Press release | Business Wire | +0.12% | -2.79% | |
| Dr. Joseph Chang Launches Update to Bestselling Book "The Aging Myth" With 15 More Years of Breakthrough Research on Cellular Wellness | Press release | Business Wire | +0.09% | -0.09% | |
| Nu Skin Enterprises to Announce Fourth Quarter and Full Year 2025 Financial Results | Press release | Business Wire | +0.64% | +2.90% | |
| Nu Skin Enterprises to Discuss Company Strategy and Opportunities at ICR Conference | Press release | Business Wire | +0.63% | -0.10% | |
| Nu Skin Releases 2024 Social Impact and Sustainability Report | Press release | Business Wire | -0.92% | -1.43% | |
| Nu Skin Unveils Prysm iO™: An Evolution in Intelligent Nutritional Wellness | Press release | Business Wire | +0.10% | -2.94% | |
| Form 10-Q NU SKIN ENTERPRISES, For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -11.00% | -11.97% | |
| Form 8-K NU SKIN ENTERPRISES, For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | -11.00% | -11.97% | |
| Nu Skin Enterprises Announces Quarterly Dividend | Press release | Business Wire | -11.00% | -11.97% | |
| Nu Skin Enterprises Reports Third Quarter Earnings | Press release | Business Wire | -11.00% | -11.97% | |
| Nu Skin Enterprises to Announce Third Quarter 2025 Financial Results | Press release | Business Wire | +0.19% | +0.38% | |
| Nu Skin Ranked the World’s #1 Company for Beauty and Wellness Device Systems for Second Consecutive Year | Press release | Business Wire | +0.54% | -0.33% | |
| Form 10-Q NU SKIN ENTERPRISES, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -2.11% | +4.81% | |
| Form 8-K NU SKIN ENTERPRISES, For: Aug 07 | SEC filing · Form 8-K | SEC EDGAR | -2.11% | +4.81% | |
| Nu Skin Enterprises Announces Quarterly Dividend | Press release | Business Wire | -2.11% | +4.81% | |
| Nu Skin Enterprises Reports Second Quarter Revenue at High End of Guidance and Earnings Per Share Above Guidance | Press release | Business Wire | -2.11% | +4.81% | |
| Nu Skin Enterprises to Announce Second Quarter 2025 Financial Results | Press release | Business Wire | -0.48% | -0.64% | |
| Nu Skin Expands and Repackages ageLOC® Tru Face® Line, Setting a New Standard for Sustainable Skincare | Press release | Business Wire | +0.65% | +2.84% | |
| Form S-8 NU SKIN ENTERPRISES, | SEC filing · Form S-8 | SEC EDGAR | -2.05% | -3.38% | |
| Nu Skin Enterprises Appoints James Winett to Board of Directors | Press release | Business Wire | +0.35% | -1.54% | |
| Form 8-K NU SKIN ENTERPRISES, For: May 29 | SEC filing · Form 8-K | SEC EDGAR | -0.65% | -1.30% | |
| Form SD NU SKIN ENTERPRISES, | SEC filing · Form SD | SEC EDGAR | -0.54% | +2.71% | |
| Form 10-Q NU SKIN ENTERPRISES, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +7.59% | +3.79% | |
| Form 8-K NU SKIN ENTERPRISES, For: May 08 | SEC filing · Form 8-K | SEC EDGAR | +7.59% | +3.79% | |
| Nu Skin Enterprises Announces Quarterly Dividend | Press release | Business Wire | +7.59% | +3.79% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the NUS section they belong to.
Where else NUS is measured.
NUS earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| JONES SODA CO (JSDA) | 270 | 0.00% | 49% |
| B&G Foods, Inc. B&G Foods, Inc. (BGS) | 268 | -0.12% | 42% |
| Ambev S.A. American Depositary Shares (Each representing 1 Common Share) (ABEV) | 262 | +0.13% | 53% |
| CECO Environmental Corp. (CECO) | 262 | +0.04% | 51% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is Nu Skin Enterprises, Inc.'s median reaction calculated?
Every labeled NUS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 266 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 58% of NUS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does NUS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.