JONES SODA CO (JSDA)
JSDA moved a median of 0.00% 30 minutes after news, and +0.11% by the close. How JSDA actually reacts to news — the realized, point-in-time move the market made, measured across 270 labeled events over the last three years with zero look-ahead.
JSDA’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 30% | 235 |
| 30-min | 0.00% | 49% | 259 |
| 60-min | 0.00% | 46% | 265 |
| to close | +0.11% | 52% | 269 |
| Middle 50% of JSDA reactions | -1.26% to +2.08% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 270 |
Half of all JONES SODA CO news events land between -1.26% and +2.08% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when JSDA moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to JSDA's baseline. Nothing else.
Recent JSDA events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| JONES SODA ANNOUNCES PRELIMINARY THIRD QUARTER NET REVENUE OF $13.3 MILLION, UP APPROXIMATELY 196% YEAR-OVER-YEAR | Press release | Canada Newswire | +1.36% | +1.60% | |
| Jones Soda Brings Iconic Fallout™ Nuka-Cola Flavors Into Reality With Exclusive "Vault-dweller Variety" Pack Ahead Of Fallout Day 2026 | Press release | Canada Newswire | — | — | |
| Form 8-K JONES SODA CO. For: Sep 04 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.30% | |
| Jones Soda to Present at the Annual SmallCap Discoveries Conference 2026 | Press release | Canada Newswire | — | -0.03% | |
| Form 10-Q JONES SODA CO. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | -1.59% | |
| Form EFFECT JONES SODA CO. | SEC filing · Form EFFECT | SEC EDGAR | +0.00% | -1.59% | |
| Jones Soda Reports Revenue of $10.2 Million for Q2 2026, Up 108% | Press release | Canada Newswire | +0.00% | -1.59% | |
| Form 8-K JONES SODA CO. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -11.82% | -3.03% | |
| Jones Soda and Rap Snacks Join Forces to Launch a New Line of Hip Hop-Inspired Craft Sodas | Press release | Canada Newswire | -10.91% | -0.15% | |
| Form S-1 JONES SODA CO. | SEC filing · Form S-1 | SEC EDGAR | +0.00% | +4.39% | |
| Jones Soda Co. Announces Closing of Private Placement | Press release | Canada Newswire | — | +1.63% | |
| Jones Soda Sets Second Quarter 2026 Conference Call for Thursday, August 13, 2026, at 8:30 a.m. ET | Press release | Canada Newswire | -0.33% | -1.99% | |
| Form S-1/A JONES SODA CO. | SEC filing · Form S-1 | SEC EDGAR | -0.33% | -1.99% | |
| Form 8-K/A JONES SODA CO. For: Jul 07 | SEC filing · Form 8-K | SEC EDGAR | — | -3.52% | |
| Form DEF 14A JONES SODA CO. For: Sep 04 | SEC filing · Form DEF | SEC EDGAR | +0.00% | -4.00% | |
| Form DEFA14A JONES SODA CO. | SEC filing · Form DEFA14A | SEC EDGAR | +0.00% | -4.00% | |
| Form D JONES SODA CO. | SEC filing · Form D | SEC EDGAR | +5.19% | +5.19% | |
| Form 8-K JONES SODA CO. For: Jul 13 | SEC filing · Form 8-K | SEC EDGAR | — | +0.00% | |
| Jones Soda Expands Craft Soda Portfolio with Zero Sugar Lineup at Western Canada Club Stores | Press release | Canada Newswire | +3.41% | +2.52% | |
| Jones Soda Announces Limited-Edition Crayola Collaboration as Part of 30th Anniversary "Dirty 30" Celebration | Press release | Canada Newswire | +0.00% | +0.30% | |
| JONES SODA CO. ANNOUNCES RESIGNATION OF DIRECTOR | Press release | Canada Newswire | +3.41% | +2.52% | |
| Form 8-K JONES SODA CO. For: Jul 07 | SEC filing · Form 8-K | SEC EDGAR | +5.00% | +2.71% | |
| Jones Soda Co. Announces Non-Brokered Private Placement of up to US$765,000 | Press release | Canada Newswire | +2.08% | -8.06% | |
| Jones Soda Co. Announces Closing of Private Placement | Press release | Canada Newswire | +2.08% | -8.06% | |
| Jones Soda Co. Announces Extension of Private Placement | Press release | Canada Newswire | +0.00% | -4.70% | |
| Form S-8 JONES SODA CO. | SEC filing · Form S-8 | SEC EDGAR | +3.14% | +9.04% | |
| Jones Soda to Present at the Planet MicroCap Las Vegas 2026 Investor Conference Powered by MicroCapClub | Press release | Canada Newswire | +0.00% | -0.15% | |
| Jones Soda, Bethesda Softworks' highly sought-after Vault-Tec Official Beverage Ration arriving at Club Stores across the United States, Canada | Press release | Canada Newswire | -6.83% | -4.11% | |
| Form 10-K/A JONES SODA CO. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | -0.99% | |
| Form 10-Q JONES SODA CO. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.79% | -0.47% | |
| Jones Soda Reports Revenue of $12.4 Million for Q1 2026, Up 194% and Positive Net Income from Continuing Operations | Press release | Canada Newswire | +0.79% | -0.47% | |
| Jones Soda Expands Canadian Distribution through 700 Circle K across Eastern Canada | Press release | Canada Newswire | +5.45% | +9.45% | |
| Jones Soda Sets First Quarter 2026 Conference Call for Thursday, May 14, 2026 at 4:30 p.m. ET | Press release | Canada Newswire | — | +5.85% | |
| Form 10-K/A JONES SODA CO. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | — | -0.19% | |
| Jones Soda Co. Announces Brokered Private Placement | Press release | Canada Newswire | +0.00% | +0.79% | |
| Jones Soda Co. Announces Expanded Product Offerings in 650 Top-Volume Walmart Stores Nationwide | Press release | Canada Newswire | +0.00% | +5.66% | |
| Form 8-K JONES SODA CO. For: Mar 27 | SEC filing · Form 8-K | SEC EDGAR | — | -2.22% | |
| Form 8-K JONES SODA CO. For: Mar 31 | SEC filing · Form 8-K | SEC EDGAR | +4.91% | -12.81% | |
| Form 10-K JONES SODA CO. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +4.91% | -12.81% | |
| Jones Soda Reports 450% Increase in Q4 2025 Revenue to $11.7 Million and Positive Adjusted EBITDA of $0.5 Million | Press release | Canada Newswire | +4.91% | -12.81% | |
| Jones Soda Expands Fallout™ Beverage Platform with National Club Store Rollout of Sunset Sarsaparilla 12-Packs | Press release | Canada Newswire | +0.00% | +2.50% | |
| Jones Soda Sets Fourth Quarter and Full Year 2025 Conference Call for Tuesday, March 31, 2026 at 4:30 p.m. ET | Press release | Canada Newswire | — | +4.50% | |
| Jones Soda Co. Engages Hayden, IR Expanding Investor Relations Efforts to Support its Investor Outreach and Communications | Press release | Canada Newswire | +1.18% | +1.18% | |
| Jones Soda Rolls Out Sunset Sarsaparilla 12-Packs to Club Stores Across Canada | Press release | PR Newswire | +2.97% | +2.29% | |
| Jones Soda Announces Expanded Costco Program, Extending Record Q4 Momentum Into 2026 | Press release | PR Newswire | +2.81% | +3.86% | |
| Form 8-K JONES SODA CO. For: Jan 16 | SEC filing · Form 8-K | SEC EDGAR | -1.15% | -4.92% | |
| Jones Soda Announces Preliminary Fourth Quarter and Full Year 2025 Results | Press release | PR Newswire | +15.38% | +18.82% | |
| Form 8-K JONES SODA CO. For: Dec 08 | SEC filing · Form 8-K | SEC EDGAR | -1.01% | -4.68% | |
| Jones Soda bolsters C-Level team, hiring proven business leaders to head Operations, Marketing and increases Lending Facilities to Support Growth | Press release | PR Newswire | +0.00% | +0.52% | |
| Form 8-K JONES SODA CO For: Dec 01 | SEC filing · Form 8-K | SEC EDGAR | +9.09% | +43.18% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the JSDA section they belong to.
Where else JSDA is measured.
JSDA earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| RELIV INTL INC (RELV) | 274 | 0.00% | 33% |
| JERONIMO MARTINS UNSP/ADR (JRONY) | 270 | 0.00% | 24% |
| B&G Foods, Inc. B&G Foods, Inc. (BGS) | 268 | -0.12% | 42% |
| Nu Skin Enterprises, Inc. (NUS) | 266 | +0.27% | 58% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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How the numbers are made.
How is JONES SODA CO's median reaction calculated?
Every labeled JSDA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 270 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 49% of JSDA's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does JSDA's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.