Altria Group, Inc. (MO) by event type
MO moves most on coverage initiations — a median of +0.40% at 30 minutes across 10 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the MO overview →
How MO reacts across 5 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,319 of 2,717 | 20 | +0.02% | 50% | +0.20% |
| Analyst downgrades 1,264 of 2,603 | 12 | +0.01% | 50% | +0.38% |
| Coverage initiations 477 of 2,283 | 10 | +0.40% | 60% | -0.17% |
| Rating reiterations 1,314 of 3,522 | 46 | +0.03% | 54% | +0.27% |
| Price-target raises 954 of 1,790 | 29 | -0.01% | 48% | +0.26% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one. 1 further class was observed with fewer than 10 measured events and is not published.
That’s how MO usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · MO overview →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| US Foods Holding Corp. (USFD) | 350 | +0.05% | 54% |
| ConAgra Brands, Inc. (CAG) | 346 | +0.04% | 52% |
| Herbalife Ltd. Common Shares (HLF) | 332 | -0.09% | 48% |
| CHINA DISTANCE EDUCATION (DL) | 323 | 0.00% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.