Altria Group, Inc. (MO)
MO moved a median of -0.02% 30 minutes after news, and -0.03% by the close. How MO actually reacts to news — the realized, point-in-time move the market made, measured across 344 labeled events over the last three years with zero look-ahead.
MO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 45% | 343 |
| 30-min | -0.02% | 45% | 344 |
| 60-min | -0.01% | 49% | 344 |
| to close | -0.03% | 49% | 341 |
| Middle 50% of MO reactions | -0.38% to +0.16% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 344 |
Half of all Altria Group, Inc. news events land between -0.38% and +0.16% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How MO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 20 | +0.02% | 50% | +0.20% |
| Analyst downgrades | 12 | +0.01% | 50% | +0.38% |
| Coverage initiations | 10 | +0.40% | 60% | -0.17% |
| Rating reiterations | 46 | +0.03% | 54% | +0.27% |
| Price-target raises | 29 | -0.01% | 48% | +0.26% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how MO ranks against every other measured name →
That’s how MO usually reacts — get an email when it moves on news →Email me when MO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to MO's baseline. Nothing else.
Recent MO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Altria to Host Webcast of 2026 Third-Quarter and Nine-Months Results | Press release | Business Wire | -0.29% | -2.15% | |
| Form 8-K ALTRIA GROUP, INC. For: Oct 07 | SEC filing · Form 8-K | SEC EDGAR | +0.13% | +0.53% | |
| Altria Announces Election of Steve Presley to Altria’s Board of Directors | Press release | Business Wire | -0.30% | +0.84% | |
| Form 8-K ALTRIA GROUP, INC. For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.30% | +0.84% | |
| Altria Increases Quarterly Dividend to $1.11 Per Share | Press release | Business Wire | +0.18% | +0.04% | |
| Altria Announces Arrangement with Philip Morris International to Enhance Operational Efficiency | Press release | Business Wire | +0.94% | +2.42% | |
| MO Investors Have Opportunity to Join Altria Group, Inc. Fraud Investigation with SBS Law | Press release | PR Newswire | +0.94% | +2.42% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Altria Group, Inc. (MO) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.37% | -1.92% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Altria Group, Inc. (MO) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | +0.02% | +0.02% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Altria Group, Inc. (MO) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.11% | -0.71% | |
| Altria Group, Inc. (MO) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.01% | -0.18% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Altria Group, Inc. (MO) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.75% | — | |
| MO Investors Have Opportunity to Join Altria Group, Inc. Fraud Investigation with SBS Law | Press release | Business Wire | -0.75% | — | |
| Altria Group, Inc. (MO) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.01% | -0.72% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Altria Group, Inc. (MO) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | +0.10% | +0.74% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Altria Group, Inc. (MO) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | +0.03% | -0.04% | |
| Altria Group, Inc. (MO) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.19% | -0.03% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Altria Group, Inc. (MO) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.69% | -0.20% | |
| Altria Reports 2026 Second-Quarter and First-Half Results; Narrows 2026 Full-Year Earnings Guidance | Press release | Business Wire | -1.10% | -2.94% | |
| Form 10-Q ALTRIA GROUP, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.10% | -2.94% | |
| Form 8-K ALTRIA GROUP, INC. For: Jul 30 | SEC filing · Form 8-K | SEC EDGAR | -1.10% | -2.94% | |
| Altria to Host Webcast of 2026 Second-Quarter and First-Half Results | Press release | Business Wire | +0.21% | +1.11% | |
| Form 11-K ALTRIA GROUP, INC. For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.46% | -1.26% | |
| Form SD ALTRIA GROUP, INC. | SEC filing · Form SD | SEC EDGAR | +0.01% | -0.15% | |
| Form 10-K/A ALTRIA GROUP, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.03% | -0.30% | |
| U.S. Smokeless Tobacco Company Announces Plan to Modernize Manufacturing Footprint Through Facility Relocation | Press release | Business Wire | +0.48% | +0.28% | |
| Form 8-K ALTRIA GROUP, INC. For: May 13 | SEC filing · Form 8-K | SEC EDGAR | -0.32% | +0.47% | |
| Altria Holds 2026 Annual Meeting of Shareholders; Declares Regular Quarterly Dividend of $1.06 Per Share | Press release | Business Wire | +0.08% | +0.63% | |
| Altria to Host Webcast of 2026 Annual Meeting of Shareholders | Press release | Business Wire | -0.72% | +1.43% | |
| Altria Reports 2026 First-Quarter Results; Reaffirms Full-Year Guidance | Press release | Business Wire | -3.37% | -1.16% | |
| Form 10-Q ALTRIA GROUP, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -3.37% | -1.16% | |
| Form 8-K ALTRIA GROUP, INC. For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | -3.37% | -1.16% | |
| Altria Celebrates America by Investing in Our Growers, Communities, Employees and Iconic Brands | Press release | Business Wire | -0.07% | +0.15% | |
| Altria to Host Webcast of 2026 First-Quarter Results | Press release | Business Wire | -0.28% | -0.45% | |
| Form ARS ALTRIA GROUP, INC. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.50% | -0.36% | |
| Form DEF 14A ALTRIA GROUP, INC. For: May 14 | SEC filing · Form DEF | SEC EDGAR | +0.50% | -0.36% | |
| Form DEFA14A ALTRIA GROUP, INC. | SEC filing · Form DEFA14A | SEC EDGAR | +0.50% | -0.36% | |
| on! PLUS™ Expands Nationwide Retail Availability | Press release | Business Wire | -0.19% | +0.08% | |
| Altria Declares Regular Quarterly Dividend of $1.06 Per Share | Press release | Business Wire | +0.14% | +0.17% | |
| Form 10-K ALTRIA GROUP, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | +0.32% | |
| Altria Presents as Part of the Consumer Analyst Group of New York Conference; Reaffirms 2026 Full-Year Earnings Guidance | Press release | Business Wire | +0.01% | +0.18% | |
| Altria to Present at the 2026 Consumer Analyst Group of New York Conference | Press release | Business Wire | -0.21% | +0.29% | |
| Altria Reports 2025 Fourth-Quarter and Full-Year Results; Provides 2026 Earnings Guidance | Press release | Business Wire | +1.60% | -2.18% | |
| Form 8-K ALTRIA GROUP, INC. For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | +1.60% | -2.18% | |
| Form 8-K ALTRIA GROUP, INC. For: Jan 29 | SEC filing · Form 8-K | SEC EDGAR | +1.60% | -2.18% | |
| Altria to Host Webcast of 2025 Fourth-Quarter and Full-Year Results | Press release | Business Wire | -0.10% | +0.85% | |
| Altria Group, Inc. Announces Retirement of CEO Billy Gifford and Appointment of Sal Mancuso as Successor | Press release | Business Wire | -0.22% | -0.24% | |
| Form 8-K ALTRIA GROUP, INC. For: Dec 08 | SEC filing · Form 8-K | SEC EDGAR | -0.22% | -0.24% | |
| Altria Declares Regular Quarterly Dividend of $1.06 Per Share | Press release | Business Wire | +0.08% | -0.03% | |
| Altria Reports 2025 Third-Quarter and Nine-Months Results; Announces Expanded Share Repurchase Program; Narrows 2025 Full-Year Earnings Guidance | Press release | Business Wire | -2.54% | -3.17% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the MO section they belong to.
Where else MO is measured.
MO earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| US Foods Holding Corp. (USFD) | 350 | +0.05% | 54% |
| ConAgra Brands, Inc. (CAG) | 346 | +0.04% | 52% |
| Herbalife Ltd. Common Shares (HLF) | 332 | -0.09% | 48% |
| CHINA DISTANCE EDUCATION (DL) | 323 | 0.00% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Altria Group, Inc.'s median reaction calculated?
Every labeled MO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 344 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 45% of MO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does MO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.