Southwest Airlines Company (LUV)
LUV moved a median of +0.02% 30 minutes after news, and -0.17% by the close. How LUV actually reacts to news — the realized, point-in-time move the market made, measured across 662 labeled events over the last three years with zero look-ahead.
LUV’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 49% | 661 |
| 30-min | +0.02% | 51% | 661 |
| 60-min | -0.03% | 47% | 661 |
| to close | -0.17% | 46% | 653 |
| Middle 50% of LUV reactions | -0.60% to +0.52% |
|---|---|
| Median reaction (30-min) | +0.02% |
| Measured reactions | 662 |
Half of all Southwest Airlines Company news events land between -0.60% and +0.52% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How LUV reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 65 | +0.80% | 74% | +0.04% |
| Analyst downgrades | 44 | -0.25% | 41% | +0.04% |
| Coverage initiations | 20 | +0.30% | 65% | +1.25% |
| Rating reiterations | 125 | -0.11% | 43% | -0.11% |
| Price-target raises | 80 | -0.21% | 39% | -0.17% |
| Price-target cuts | 49 | +0.05% | 53% | +0.34% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how LUV ranks against every other measured name →
That’s how LUV usually reacts — get an email when it moves on news →Email me when LUV moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to LUV's baseline. Nothing else.
Recent LUV events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| MORE TO LOVE FROM RAPID REWARDS: SOUTHWEST AIRLINES EXPANDS REWARDS, REDEMPTION, AND MEMBER BENEFITS | Press release | PR Newswire | +0.07% | +2.33% | |
| SOUTHWEST AIRLINES LAUNCHES FIRST-OF-ITS-KIND U.S. AIRLINE PLUGIN IN CHATGPT | Press release | PR Newswire | +0.07% | -0.70% | |
| SOUTHWEST AIRLINES INVITES BUSY AMERICANS TO ENTER AIRPLANE MODE AND RECLAIM THEIR TIME | Press release | PR Newswire | -0.58% | -1.53% | |
| SOUTHWEST AIRLINES TO DISCUSS THIRD QUARTER 2026 FINANCIAL RESULTS ON OCTOBER 22, 2026 | Press release | PR Newswire | -1.25% | -0.05% | |
| FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL | Press release | PR Newswire | +0.04% | +0.37% | |
| SOUTHWEST AIRLINES TO PRESENT AT THE MORGAN STANLEY 14TH ANNUAL LAGUNA CONFERENCE | Press release | PR Newswire | +0.08% | +0.43% | |
| Southwest Airlines' First-Ever Lounges to Debut in Austin, Baltimore, Honolulu, and Nashville; with at Least Seven More Planned | Press release | PR Newswire | +0.23% | +0.13% | |
| Matic Marks a Year of Momentum: From a Single Ambient Scribe to a 15x-Growth Clinical Intelligence Ecosystem Powering Patients, Practices and Physicians | Press release | PR Web | +0.01% | -2.30% | |
| Form 8-K SOUTHWEST AIRLINES CO For: Aug 10 | SEC filing · Form 8-K | SEC EDGAR | -1.09% | -1.71% | |
| Southwest Airlines Appoints Jason Liberty and Varun Krishna to Board of Directors | Press release | PR Newswire | +0.91% | +0.93% | |
| Form 8-K SOUTHWEST AIRLINES CO For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -0.76% | — | |
| BRING A PLUS ONE ALONG FOR THE RIDE WITH THE SOUTHWEST AIRLINES COMPANION PASS | Press release | PR Newswire | +0.71% | +1.67% | |
| SOUTHWEST AIRLINES DELIVERS MORE FOR BUSINESS TRAVEL WITH NEW BENEFITS AND BOOKING OPTIONS | Press release | PR Newswire | +0.27% | +2.04% | |
| SOUTHWEST AIRLINES DECLARES 190th QUARTERLY DIVIDEND | Press release | PR Newswire | +0.09% | +1.88% | |
| Form 10-Q SOUTHWEST AIRLINES CO For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.58% | +1.33% | |
| Form 8-K SOUTHWEST AIRLINES CO For: Jul 22 | SEC filing · Form 8-K | SEC EDGAR | +1.39% | -0.64% | |
| SOUTHWEST AIRLINES REPORTS SECOND QUARTER 2026 RESULTS; EARNINGS POWER ON FULL DISPLAY | Press release | PR Newswire | +1.39% | -0.64% | |
| Airlines Gather in Iceland to Define the Next Chapter of Passenger Disruption Management | Press release | PR Web | +0.17% | -0.68% | |
| SOUTHWEST AIRLINES TO DISCUSS SECOND QUARTER 2026 FINANCIAL RESULTS ON JULY 23, 2026 | Press release | PR Newswire | -0.79% | -1.39% | |
| Matic AI Boldly Declares Independence for Primary Care Providers - "We Are Not Going Back!" | Press release | PR Web | -0.47% | +0.84% | |
| SOUTHWEST AIRLINES CELEBRATES AMERICA'S 250TH ANNIVERSARY WITH CUSTOMERS AND EMPLOYEES FROM SEA TO SHINING SEA | Press release | PR Newswire | -0.03% | -0.06% | |
| Form 11-K SOUTHWEST AIRLINES CO For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.11% | +0.17% | |
| Matic Exits Stealth With New AI-Native Engagement Platform Built Around Patients, Practices, and Physicians | Press release | PR Web | -0.32% | -0.84% | |
| SOUTHWEST AIRLINES PARTNERS WITH AMAZON WEB SERVICES (AWS) TO ACCELERATE AI CAPABILITIES AND TECHNOLOGY MODERNIZATION | Press release | PR Newswire | -0.48% | -3.60% | |
| SOUTHWEST AIRLINES HITS A HIGH NOTE: 15 YEARS OF LIVE AT 35 CELEBRATED WITH PLAIN WHITE T'S AT 35,000 FEET | Press release | PR Newswire | +0.03% | -0.16% | |
| SAY WOW TO DISCOUNT TRAVEL: SOUTHWEST AIRLINES DELIVERS WEEK OF DEALS ON FLIGHTS, HOTELS, CARS, AND VACATIONS | Press release | PR Newswire | +0.44% | -0.48% | |
| SOUTHWEST AIRLINES BEGINS INTERLINE PARTNERSHIP WITH SINGAPORE AIRLINES | Press release | PR Newswire | -0.24% | -0.75% | |
| Did Southwest Airlines Co. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.34% | +0.10% | |
| Southwest Airlines to Present at the Bernstein Strategic Decisions Conference | Press release | PR Newswire | +0.15% | +2.62% | |
| Form 8-K SOUTHWEST AIRLINES CO For: May 19 | SEC filing · Form 8-K | SEC EDGAR | -0.32% | +5.56% | |
| Form 8-K SOUTHWEST AIRLINES CO For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | -0.43% | |
| SOUTHWEST AIRLINES DECLARES 189th QUARTERLY DIVIDEND | Press release | PR Newswire | -0.07% | -1.22% | |
| SOUTHWEST AIRLINES RANKED FIRST BY JD POWER IN CUSTOMER SATISFACTION AMONG ECONOMY TRAVELERS FOR FIFTH CONSECUTIVE YEAR | Press release | PR Newswire | -1.01% | -0.17% | |
| SOUTHWEST AIRLINES PREPARED TO ASSIST SPIRIT AIRLINES' CUSTOMERS FACING TRAVEL DISRUPTION | Press release | PR Newswire | +0.96% | -0.23% | |
| Flight Attendant Receives Nearly $1,000,000 Following Ruling Against Airline and Union | Press release | PR Newswire | +0.00% | -1.17% | |
| SOUTHWEST AIRLINES ANNOUNCES PARTNERSHIP WITH AMERICA250 AND UNVEILS INDEPENDENCE ONE IN CELEBRATION OF GIVING PEOPLE THE FREEDOM TO FLY FOR 55 YEARS | Press release | PR Newswire | +0.92% | +0.13% | |
| Form DEFA14A SOUTHWEST AIRLINES CO | SEC filing · Form DEFA14A | SEC EDGAR | +0.53% | -3.02% | |
| Form 10-Q SOUTHWEST AIRLINES CO For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.84% | +3.60% | |
| Form 8-K SOUTHWEST AIRLINES CO For: Apr 22 | SEC filing · Form 8-K | SEC EDGAR | +0.73% | -1.31% | |
| SOUTHWEST AIRLINES REPORTS FIRST QUARTER RESULTS, BUSINESS TRANSFORMATION INITIATIVES DELIVER MEANINGFUL MARGIN EXPANSION | Press release | PR Newswire | +0.73% | -1.31% | |
| SOUTHWEST AIRLINES TO DISCUSS FIRST QUARTER 2026 FINANCIAL RESULTS ON APRIL 23, 2026 | Press release | PR Newswire | +1.67% | -1.07% | |
| SOUTHWEST AIRLINES ANNOUNCES SABRINA CALLAHAN AS CHIEF DIGITAL AND MARKETING OFFICER AND NANDIKA SURI AS VICE PRESIDENT OF RAPID REWARDS | Press release | PR Newswire | -0.18% | -1.19% | |
| SOUTHWEST AIRLINES POPS THE CORK ON SANTA ROSA SERVICE, PAIRED WITH SIP AND SHIP PROGRAM FOR WINE LOVERS STARTING APRIL 24 | Press release | PR Newswire | +0.18% | -5.39% | |
| Form ARS SOUTHWEST AIRLINES CO For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.55% | -3.88% | |
| Form DEF 14A SOUTHWEST AIRLINES CO For: May 07 | SEC filing · Form DEF | SEC EDGAR | +0.55% | -3.88% | |
| Form DEFA14A SOUTHWEST AIRLINES CO | SEC filing · Form DEFA14A | SEC EDGAR | +0.55% | -3.88% | |
| Southwest Airlines to Present at the J.P. Morgan Industrials Conference | Press release | PR Newswire | +0.48% | +1.64% | |
| Form 8-K SOUTHWEST AIRLINES CO For: Mar 11 | SEC filing · Form 8-K | SEC EDGAR | -0.64% | -4.41% | |
| Southwest Airlines to Present at the J.P. Morgan Industrials Conference | Press release | PR Newswire | +0.08% | -0.82% | |
| Halper Sadeh LLC Encourages Southwest Airlines Co. Shareholders to Contact the Firm to Discuss Their Rights | Press release | GlobeNewswire | -0.21% | -0.63% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the LUV section they belong to.
Where else LUV is measured.
LUV earnings → · Analyst actions → · SEC filings →
Other Industrials names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| U.S. Xpress Enterprises, Inc. Class A (USX) | 678 | 0.00% | 48% |
| Applied Digital Corporation (APLD) | 676 | -0.08% | 49% |
| Republic Services, Inc. (RSG) | 660 | +0.05% | 54% |
| TransUnion (TRU) | 660 | +0.09% | 54% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Industrials names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Southwest Airlines Company's median reaction calculated?
Every labeled LUV news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 662 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of LUV's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does LUV's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.