TransUnion (TRU)
TRU moved a median of +0.09% 30 minutes after news, and +0.17% by the close. How TRU actually reacts to news — the realized, point-in-time move the market made, measured across 660 labeled events over the last three years with zero look-ahead.
TRU’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 50% | 659 |
| 30-min | +0.09% | 54% | 659 |
| 60-min | +0.03% | 52% | 659 |
| to close | +0.17% | 54% | 657 |
| Middle 50% of TRU reactions | -0.54% to +0.69% |
|---|---|
| Median reaction (30-min) | +0.09% |
| Measured reactions | 660 |
Half of all TransUnion news events land between -0.54% and +0.69% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How TRU reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 27 | -1.04% | 26% | -2.10% |
| Analyst downgrades | 18 | -0.14% | 39% | -2.07% |
| Coverage initiations | 27 | -0.46% | 48% | +0.20% |
| Rating reiterations | 111 | -0.03% | 50% | -0.25% |
| Price-target raises | 46 | +0.07% | 59% | -0.13% |
| Price-target cuts | 28 | +0.11% | 61% | 0.00% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how TRU ranks against every other measured name →
That’s how TRU usually reacts — get an email when it moves on news →Email me when TRU moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to TRU's baseline. Nothing else.
Recent TRU events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| TransUnion Branded Call Display Named One of TIME’s Best Inventions of 2026 | Press release | GlobeNewswire | +0.69% | -1.09% | |
| TransUnion and Bankrate Expand Partnership to Power More Personalized Credit Offers for Millions of Consumers | Press release | GlobeNewswire | -0.04% | +0.17% | |
| TransUnion Launches First Look Functionality for Mortgage to Help Lenders Cut Origination Costs | Press release | GlobeNewswire | +0.28% | +3.39% | |
| TransUnion Announces Earnings Release Date for Third Quarter 2026 Results | Press release | GlobeNewswire | +2.41% | -0.18% | |
| TransUnion Extends 99-Cent Mortgage Pricing for VantageScore® 4.0 Through the End of 2028 to Support Competition and Price Stability in Mortgage Credit Scoring | Press release | GlobeNewswire | -0.93% | -1.29% | |
| TransUnion Appoints Malte Bernholz as Chief Strategy and Corporate Development Officer | Press release | GlobeNewswire | -0.68% | -2.68% | |
| Form 8-K TransUnion For: Sep 19 | SEC filing · Form 8-K | SEC EDGAR | +4.20% | -0.40% | |
| TransUnion Announces Chief Financial Officer Transition | Press release | GlobeNewswire | +4.20% | -0.40% | |
| TransUnion to Present at 2026 Barclays Global Financial Services Conference | Press release | GlobeNewswire | -0.21% | +0.36% | |
| Six in 10 Organizations Experienced at Least One Material Cyberattack in the Past 18 Months | Press release | GlobeNewswire | -0.58% | -0.05% | |
| "Bring Clarity to Chaos" Campaign Lands TransUnion a 2026 AdExchanger Awards Finalist Spot | Press release | GlobeNewswire | +0.68% | -0.89% | |
| Debt Settlement Enrollment Linked to Greater Credit Score Declines Than Bankruptcy, New TransUnion Research Finds | Press release | GlobeNewswire | +0.61% | +0.39% | |
| Canadian Consumer Debt Reaches Record $2.64 Trillion as Financial Realities Differ Across Households | Press release | GlobeNewswire | -0.71% | +0.72% | |
| Trust and Transparency Matter Most in Wealth Management Relationships, TransUnion Survey Finds | Press release | GlobeNewswire | +0.68% | +2.25% | |
| Nearly One-Third of Gen Z Drivers Reported Owning or Driving An Uninsured Vehicle in the Past Six Months | Press release | GlobeNewswire | +0.80% | +2.40% | |
| More Americans Have Access to Credit While Debt Growth Has Moderated | Press release | GlobeNewswire | +0.00% | -0.99% | |
| TransUnion Declares Second Quarter 2026 Dividend of $0.125 per Share | Press release | GlobeNewswire | +0.00% | -0.99% | |
| TransUnion Research Reveals Growing AI Confidence-Readiness Paradox Among Marketers | Press release | GlobeNewswire | -1.41% | -3.20% | |
| Form 10-Q TransUnion For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.47% | -1.06% | |
| Form 8-K TransUnion For: Jul 28 | SEC filing · Form 8-K | SEC EDGAR | +8.86% | +8.97% | |
| TransUnion Announces Strong Second Quarter 2026 Results | Press release | GlobeNewswire | +8.86% | +8.97% | |
| Auto Loan Fraud Losses More Than Triple in Key Categories, New TransUnion Analysis Finds | Press release | GlobeNewswire | -0.45% | -1.70% | |
| NCC Launches NCC Connect™ to Put Credit, Fraud, and Compliance Inside the CRM Dealers Already Use | Press release | PR Web | -0.23% | +2.14% | |
| Canadians Show Signs of Financial Improvement but Continue to Feel the Cost-of-Living Squeeze: TransUnion Canada Study | Press release | GlobeNewswire | -1.22% | -2.06% | |
| TransUnion Brings New Alternative Credit Signals to Mortgage Decisioning | Press release | GlobeNewswire | +0.62% | +2.77% | |
| TransUnion Announces Earnings Release Date for Second Quarter 2026 Results | Press release | GlobeNewswire | +0.46% | +2.33% | |
| TransUnion Report Maps How Mortgage Rate Changes Could Reshape Local Housing Markets | Press release | GlobeNewswire | -0.35% | -1.75% | |
| Gen Z Drives Canada’s Credit Growth as Delinquencies Begin to Stabilize | Press release | GlobeNewswire | +0.62% | +0.86% | |
| Seven in 10 Insurers Say They Deliver Personalized Experiences; Fewer Than Half of Consumers Agree | Press release | GlobeNewswire | -1.20% | -0.46% | |
| High Credit Inquiry Velocity Emerges as Top Fraud Risk Indicator in Rental Applications | Press release | GlobeNewswire | +0.65% | -5.33% | |
| TransUnion Appoints Clayton Ruebensaal as Chief Marketing and Communications Officer | Press release | GlobeNewswire | -0.77% | +2.15% | |
| Resilient Consumers Remain Optimistic Despite Mounting Affordability Pressures | Press release | GlobeNewswire | -1.34% | -1.84% | |
| TransUnion Expands TruIQ™ Data Enrichment on Snowflake AI Data Cloud to Power Prescreen Credit Marketing Campaigns | Press release | GlobeNewswire | -1.03% | -4.72% | |
| TransUnion Named 2026 Media and Entertainment Snowflake Product Partner of the Year | Press release | GlobeNewswire | -1.03% | -4.72% | |
| TransUnion Named One of America’s Most Trustworthy Companies 2026 by Newsweek | Press release | GlobeNewswire | -0.21% | +0.34% | |
| New TransUnion Study Challenges Credit Myths About Canadian Gig Workers | Press release | GlobeNewswire | +0.61% | +0.99% | |
| TransUnion to Present at Upcoming Investor Conferences in New York and Chicago | Press release | GlobeNewswire | -0.78% | +2.25% | |
| TransUnion and Google Strengthen YouTube Measurement With Multi-Touch Attribution | Press release | GlobeNewswire | -0.78% | +2.25% | |
| Form 8-K TransUnion For: May 12 | SEC filing · Form 8-K | SEC EDGAR | +1.08% | +4.21% | |
| Digital Fraud Attempts from Canada Surpass Global Average as Canadians Who Said They Lost Money to Digital Fraud in the Last Year Report Losing a Median of CAD $1,301 | Press release | GlobeNewswire | +0.12% | -2.48% | |
| TransUnion Declares First Quarter 2026 Dividend of $0.125 per Share | Press release | GlobeNewswire | +0.12% | -2.48% | |
| Aging Renters Emerge as a Strategic Growth Opportunity for Insurance Providers, New TransUnion Report Finds | Press release | GlobeNewswire | -0.22% | -1.62% | |
| U.S. Consumer Credit Market Increasingly Splitting Along a K-Shaped Path, TransUnion Research Finds | Press release | GlobeNewswire | +0.08% | +1.40% | |
| Form 10-Q TransUnion For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.43% | +0.60% | |
| Form 8-K TransUnion For: Apr 28 | SEC filing · Form 8-K | SEC EDGAR | -0.33% | -2.53% | |
| TransUnion Announces Strong First Quarter 2026 Results | Press release | GlobeNewswire | -0.33% | -2.53% | |
| New TransUnion Digital Business Profile Gives Small Businesses a Simple, Cost-Effective Way to Connect with Customers | Press release | GlobeNewswire | -1.05% | +0.08% | |
| TransUnion Applauds FHFA, HUD for Advancing VantageScore in Mortgage Lending | Press release | GlobeNewswire | -1.05% | +0.08% | |
| As AI-Driven Fraud Grows More Sophisticated, Advanced Digital Defense Becomes Essential | Press release | GlobeNewswire | +0.04% | -0.32% | |
| TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns | Press release | GlobeNewswire | +0.15% | +1.90% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the TRU section they belong to.
Where else TRU is measured.
TRU earnings → · Analyst actions → · SEC filings →
Other Industrials names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Southwest Airlines Company (LUV) | 662 | +0.02% | 51% |
| Republic Services, Inc. (RSG) | 660 | +0.05% | 54% |
| Triton International Limited Common Shares (TRTN) | 658 | +0.09% | 54% |
| PACCAR Inc. (PCAR) | 657 | +0.05% | 56% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Industrials names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is TransUnion's median reaction calculated?
Every labeled TRU news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 660 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 54% of TRU's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does TRU's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.