Kellanova (K)
K moved a median of +0.01% 30 minutes after news, and +0.04% by the close. How K actually reacts to news — the realized, point-in-time move the market made, measured across 618 labeled events over the last three years with zero look-ahead.
K’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 52% | 576 |
| 30-min | +0.01% | 52% | 576 |
| 60-min | +0.02% | 63% | 576 |
| to close | +0.04% | 55% | 571 |
| Middle 50% of K reactions | -0.07% to +0.13% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 618 |
Half of all Kellanova news events land between -0.07% and +0.13% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How K reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 14 | -0.13% | 50% | -0.34% |
| Analyst downgrades | 15 | +0.02% | 53% | +0.04% |
| Coverage initiations | 49 | -0.04% | 37% | -0.05% |
| Rating reiterations | 33 | -0.01% | 49% | +0.04% |
| Price-target raises | 21 | +0.02% | 57% | +0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how K ranks against every other measured name →
That’s how K usually reacts — get an email when it moves on news →Email me when K moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to K's baseline. Nothing else.
Recent K events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| MorningStar Farms® Launches Royal Thai Curry Patty for Away From Home Channels | Press release | PR Newswire | — | — | |
| Argenta Silver Announces Upsize of Bought Deal LIFE Private Placement for Gross Proceeds of C$17 Million | Press release | Canada Newswire | — | — | |
| Form 8-K KELLANOVA For: Dec 11 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form S-8 POS KELLANOVA | SEC filing · Form S-8 | SEC EDGAR | — | — | |
| Form 8-K KELLANOVA For: Dec 08 | SEC filing · Form 8-K | SEC EDGAR | -0.02% | -0.04% | |
| Mars Receives Final Regulatory Approval and Moves to Close Acquisition of Kellanova | Press release | Business Wire | -0.02% | -0.04% | |
| RXBAR Expands Beyond the Bar with New Protein Energy Bites | Press release | PR Newswire | -0.02% | -0.04% | |
| Meet the 2025 Pop-Tarts™ Bowl Edible Elite: Pop-Tarts® Unwraps Rosters for Team Sprinkles and Team Swirls, Featuring an All-New Buff Protein Edible Mascot | Press release | PR Newswire | +0.00% | +0.01% | |
| The Top 5 CPG Tech Trends Shaping 2026 | Press release | PR Newswire | +0.13% | -0.01% | |
| Kellanova is Fast-Tracking Careers with Future-Focused Training | Press release | PR Newswire | +0.01% | +0.02% | |
| Kellanova, Walmart and Indigo Ag Partner to Advance Farmer Prosperity in Arkansas through Regenerative Agriculture | Press release | PR Newswire | +0.00% | +0.00% | |
| Kellanova Unwraps Holiday Magic with Festive Flavors and Packaging | Press release | PR Newswire | +0.01% | +0.06% | |
| Pop-Tarts® Ups the Ante with 'The Biggest Sacrifice Ever' as Six Edible Mascots Take the Field at the 2025 Pop-Tarts™ Bowl | Press release | PR Newswire | -0.01% | +0.11% | |
| Cheez-It® Citrus Bowl to Welcome the Return of Prince Cheddward with Epic Homecoming Celebration | Press release | PR Newswire | +0.00% | -0.02% | |
| Consumer-Centric and Tech-Driven: The CPG Trends of 2026 | Press release | PR Newswire | -0.04% | — | |
| PRINGLES® DROPS "ONCE YOU POP" MYSTERY BOXES FEATURING LIMITED-EDITION COLLECTIBLE CRISP-INSPIRED CHARACTERS AND MYSTERY FLAVOR CANS | Press release | PR Newswire | -0.01% | +0.02% | |
| Form 10-Q KELLANOVA For: Sep 27 | SEC filing · Form 10-Q | SEC EDGAR | +0.04% | +0.13% | |
| Form 8-K KELLANOVA For: Oct 30 | SEC filing · Form 8-K | SEC EDGAR | +0.04% | +0.13% | |
| Kellanova Reports 2025 Third Quarter Results | Press release | PR Newswire | +0.04% | +0.13% | |
| Kellanova Brands Unveil Fall and Halloween Limited-Edition Treats to Celebrate the Season | Press release | PR Newswire | +0.01% | +0.06% | |
| Kellanova Declares Regular Dividend of $0.58 per Share for Fourth Quarter | Press release | PR Newswire | +0.05% | +0.05% | |
| Building Resilient Food Systems | Press release | PR Newswire | -0.05% | +0.04% | |
| BACK BY POPULAR DEMAND, POP-TARTS® FROSTED CHOCOLATE CHIP COOKIE DOUGH RETURNS TO SHELVES AFTER THREE-YEAR HIATUS | Press release | PR Newswire | +0.10% | +0.18% | |
| CHEEZ-IT® OPENS STUDIO CHEEZ, THE ULTIMATE PARTY EXPERIENCE, SATISFYING LATE NIGHT CRAVINGS AND SPINNING CLUB HITS IN NYC | Press release | PR Newswire | -0.01% | +0.00% | |
| Ortega Reimagines Taco Night with Cheez-It™ Flavored Taco Shells | Press release | PR Newswire | -0.01% | -0.05% | |
| Club Crackers® and Kind Campaign Launch National Back-to-School Partnership to Combat Girl-On-Girl Bullying and Spark Kindness in Schools | Press release | PR Newswire | -0.11% | +0.44% | |
| Eggo® Turns Breakfast Upside Down with Limited-Edition Stranger Things Strawberry Waffles | Press release | PR Newswire | +0.01% | +0.38% | |
| Kellanova and ADM Regenerative Agriculture Program Improves Soil Health on 120,000 Acres, Supports Farmers in Southeast United States | Press release | PR Newswire | -0.02% | -0.97% | |
| CHEEZ-IT® REINVENTS SNACKING WITH ALL-NEW CHEEZ-IT CRUNCH: DELIVERING MAX CRUNCH AND BOLD FLAVOR LIKE NEVER BEFORE | Press release | PR Newswire | +0.05% | -0.30% | |
| Eggo® Unveils Three New Protein Waffle and Pancake Flavors, Expanding Its Line with the Same Great Taste Fans Love | Press release | PR Newswire | -0.03% | -0.03% | |
| PRINGLES® IS BRINGING BOLD NEW FLAVORS TO THE SNACK AISLE WITH SIX SMOKY, SALTY AND SWEET INNOVATIONS | Press release | PR Newswire | +0.06% | -0.09% | |
| RXBAR Offers Fed-Up Flyers a $500 "Get Out of Travel B.S. Free" Card | Press release | PR Newswire | -0.05% | -0.07% | |
| Vidmob, Kellanova, and MMA Global Collaborate on a Study Proving the Power of Predictive Impact Scoring | Press release | Business Wire | -0.03% | — | |
| Nutri-Grain Rolls Out the Nutri-Grain Lounge to Give Teachers the Break They Deserve | Press release | PR Newswire | -0.01% | — | |
| U.S. Soccer Federation and Kellanova Come Together to Celebrate the Team Spirit at the Heart of Soccer in New National Partnership | Press release | PR Newswire | +0.01% | +0.07% | |
| Eduardo Elsztain Increases Strategic Investment in Argenta Through C$2.5 Million Private Placement | Press release | Canada Newswire | +0.44% | +0.36% | |
| Form 10-Q KELLANOVA For: Jun 28 | SEC filing · Form 10-Q | SEC EDGAR | +0.06% | +0.04% | |
| Form 8-K KELLANOVA For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | +0.06% | +0.04% | |
| Kellanova Reports 2025 Second Quarter Results | Press release | PR Newswire | +0.06% | +0.04% | |
| Kellanova Declares Regular Dividend of $0.58 per Share for Third Quarter | Press release | PR Newswire | -0.01% | -0.03% | |
| Nutri-Grain Launches "Not Sorry" Campaign with Reality TV's Most Unapologetic Stars | Press release | PR Newswire | +0.00% | -0.19% | |
| CHEEZ-IT® BRINGS ITS A-GAME TO THE BASKETBALL 'TUNNEL FIT' TREND WITH SNACK-INSPIRED PIECES | Press release | PR Newswire | +0.00% | +0.35% | |
| Form 8-K KELLANOVA For: Jun 25 | SEC filing · Form 8-K | SEC EDGAR | +0.12% | +0.40% | |
| Form 8-K KELLANOVA For: Jun 25 | SEC filing · Form 8-K | SEC EDGAR | -0.05% | -0.20% | |
| Mars’ Pending Acquisition of Kellanova Clears FTC Antitrust Review | Press release | Business Wire | +0.12% | +0.40% | |
| Form 11-K KELLANOVA For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.30% | -0.42% | |
| CHEEZ-IT® AND PRINGLES® ARE FAVORITE ROAD TRIP SNACKS ACROSS GENERATIONS, NEW SURVEY FINDS | Press release | PR Newswire | +0.04% | +0.14% | |
| Float into Summer with Kellanova | Press release | PR Newswire | -0.07% | +0.05% | |
| RXBAR Launches High Protein Innovation Along with a New Lemon Honey Cashew Butter Flavor to Fuel Snacking All Summer Long | Press release | PR Newswire | +0.12% | -0.06% | |
| POP-TARTS® TEAMS UP WITH MARVEL STUDIOS' "THE FANTASTIC FOUR: FIRST STEPS" TO BRING BACK FAN-FAVORITE FROSTED BLUE RASPBERRY FLAVOR AFTER SIX-YEAR HIATUS | Press release | PR Newswire | -0.18% | +0.05% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the K section they belong to.
Where else K is measured.
K earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Target Corporation (TGT) | 625 | -0.01% | 49% |
| Hormel Foods Corporation (HRL) | 623 | -0.05% | 45% |
| Summer Infant, Inc. (SUMR) | 601 | 0.00% | 39% |
| ASSOCIATED BRI/F UNSP/ADR (ASBFY) | 600 | 0.00% | 35% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Kellanova's median reaction calculated?
Every labeled K news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 618 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of K's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does K's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.