Helen of Troy Limited (HELE)
HELE moved a median of +0.03% 30 minutes after news, and -0.43% by the close. How HELE actually reacts to news — the realized, point-in-time move the market made, measured across 852 labeled events over the last three years with zero look-ahead.
HELE’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 48% | 846 |
| 30-min | +0.03% | 51% | 850 |
| 60-min | -0.14% | 47% | 851 |
| to close | -0.43% | 42% | 849 |
| Middle 50% of HELE reactions | -1.02% to +0.84% |
|---|---|
| Median reaction (30-min) | +0.03% |
| Measured reactions | 852 |
Half of all Helen of Troy Limited news events land between -1.02% and +0.84% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How HELE reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst downgrades | 12 | -0.46% | 42% | -3.41% |
| Rating reiterations | 40 | -0.16% | 43% | -0.13% |
| Price-target cuts | 12 | +0.31% | 58% | +0.06% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how HELE ranks against every other measured name →
That’s how HELE usually reacts — get an email when it moves on news →Email me when HELE moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to HELE's baseline. Nothing else.
Recent HELE events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q HELEN OF TROY LTD For: Aug 31 | SEC filing · Form 10-Q | SEC EDGAR | -6.17% | -15.18% | |
| Form 8-K HELEN OF TROY LTD For: Oct 08 | SEC filing · Form 8-K | SEC EDGAR | -6.17% | -15.18% | |
| Helen of Troy Reports Second Quarter Fiscal 2027 Results | Press release | Business Wire | -6.17% | -15.18% | |
| Helen of Troy Limited Announces Earnings Release Date, Conference Call, and Webcast for Second Quarter Fiscal Year 2027 Results | Press release | Business Wire | +0.00% | -1.00% | |
| PUR® PLUS™ Becomes the First and Only Pitcher, Dispenser, and Faucet Mount Water Filter Certified to Reduce Lead, Microplastics, and Total PFAS* | Press release | GlobeNewswire | -1.52% | -1.57% | |
| Hydro Flask® and Role Model Launch Reusable Drinkware Collection | Press release | PR Newswire | -0.09% | +0.85% | |
| Form S-8 HELEN OF TROY LTD | SEC filing · Form S-8 | SEC EDGAR | +1.79% | -1.21% | |
| Form 8-K HELEN OF TROY LTD For: Aug 25 | SEC filing · Form 8-K | SEC EDGAR | -0.59% | +0.00% | |
| Helen of Troy to Participate In The Canaccord Genuity 46th Annual Growth Conference | Press release | Business Wire | +0.10% | — | |
| HELE DEADLINE - FINAL REMINDER: Bronstein, Gewirtz and Grossman, LLC Reminds Stockholders of Helen of Troy Limited to Contact the Firm Today! | Press release | ACCESS Newswire | +4.66% | +3.98% | |
| OXO Brings Its Thoughtful Design Philosophy to Pet Care | Press release | PR Newswire | -0.22% | -1.11% | |
| Form 10-Q HELEN OF TROY LTD For: May 31 | SEC filing · Form 10-Q | SEC EDGAR | +1.28% | -5.68% | |
| Form 8-K HELEN OF TROY LTD For: Jul 08 | SEC filing · Form 8-K | SEC EDGAR | +1.28% | -5.68% | |
| Helen of Troy Reports First Quarter Fiscal 2027 Results | Press release | Business Wire | +1.28% | -5.68% | |
| Form DEF 14A HELEN OF TROY LTD For: Feb 28 | SEC filing · Form DEF | SEC EDGAR | +2.45% | +6.81% | |
| Form DEFA14A HELEN OF TROY LTD | SEC filing · Form DEFA14A | SEC EDGAR | +2.45% | +6.81% | |
| Helen of Troy Limited Announces Earnings Release Date, Conference Call, and Webcast for First Quarter Fiscal Year 2027 Results | Press release | Business Wire | +1.06% | -1.21% | |
| Form 8-K HELEN OF TROY LTD For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | -3.22% | |
| Hydro Flask® and Universal Music Group Partner to Promote Reusable Drinkware in Music Spaces | Press release | PR Newswire | -0.73% | +0.64% | |
| Form SD HELEN OF TROY LTD | SEC filing · Form SD | SEC EDGAR | +0.12% | +3.30% | |
| Form 8-K HELEN OF TROY LTD For: May 13 | SEC filing · Form 8-K | SEC EDGAR | -2.49% | -0.50% | |
| Form 10-K HELEN OF TROY LTD For: Feb 28 | SEC filing · Form 10-K | SEC EDGAR | -4.04% | -2.30% | |
| Form 8-K HELEN OF TROY LTD For: Apr 23 | SEC filing · Form 8-K | SEC EDGAR | -4.04% | -2.30% | |
| Helen of Troy Reports Fourth Quarter Fiscal 2026 Results | Press release | Business Wire | -4.04% | -2.30% | |
| Helen of Troy Limited Announces Earnings Release Date, Conference Call, and Webcast for Fourth Quarter and Fiscal Year 2026 Results | Press release | Business Wire | +0.10% | +4.40% | |
| Revlon® Releases the Revolutionary VersaStyler™, an Affordable Three-In-One Hair Tool for Salon-Quality Results | Press release | PR Newswire | +1.03% | +0.56% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Helen of Troy Limited (HELE) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.06% | -0.98% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Helen of Troy Limited (HELE) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.48% | +3.34% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Helen of Troy Limited (HELE) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | -1.94% | +0.37% | |
| Helen of Troy Limited (HELE) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.00% | +1.25% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Helen of Troy Limited (HELE) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.03% | +2.70% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Helen of Troy Limited (HELE) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | -3.46% | -0.35% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Helen of Troy Limited (HELE) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.17% | +2.80% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Helen of Troy Limited (HELE) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | -0.24% | +0.89% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Helen of Troy Limited (HELE) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | -0.12% | -0.06% | |
| Hydro Flask® Partners with Ocean Conservancy®, Joining Protect Where We Play? Movement | Press release | PR Newswire | -0.82% | -3.26% | |
| Form 10-Q HELEN OF TROY LTD For: Nov 30 | SEC filing · Form 10-Q | SEC EDGAR | +7.51% | +6.61% | |
| Form 8-K HELEN OF TROY LTD For: Jan 08 | SEC filing · Form 8-K | SEC EDGAR | +7.51% | +6.61% | |
| Helen of Troy Limited Reports Third Quarter Fiscal 2026 Results | Press release | Business Wire | +7.51% | +6.61% | |
| Helen of Troy Limited Announces Earnings Release Date, Conference Call, and Webcast for Third Quarter Fiscal Year 2026 Results | Press release | Business Wire | +0.68% | -3.60% | |
| Form 8-K HELEN OF TROY LTD For: Nov 25 | SEC filing · Form 8-K | SEC EDGAR | -0.21% | +0.63% | |
| Helen of Troy Limited Announces Amendment to Existing Credit Agreement | Press release | Business Wire | -0.21% | +0.63% | |
| Form 8-K HELEN OF TROY LTD For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +0.13% | +5.42% | |
| Arbor® Snowboards and Hydro Flask® Announce Multi-Year Collaboration | Press release | PR Newswire | +0.43% | -3.59% | |
| Form 8-K HELEN OF TROY LTD For: Oct 20 | SEC filing · Form 8-K | SEC EDGAR | +1.01% | +1.19% | |
| Revlon® Unveils New 3-In-One One-Step® Multi-Styler For Salon-Quality Hair At Home | Press release | PR Newswire | -1.19% | -5.52% | |
| Form 10-Q HELEN OF TROY LTD For: Aug 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.70% | -9.21% | |
| Form 8-K HELEN OF TROY LTD For: Oct 09 | SEC filing · Form 8-K | SEC EDGAR | +0.70% | -9.21% | |
| Helen of Troy Limited Reports Second Quarter Fiscal 2026 Results | Press release | Business Wire | +0.70% | -9.21% | |
| Helen of Troy Limited Announces Earnings Release Date, Conference Call, and Webcast for Second Quarter Fiscal Year 2026 Results | Press release | Business Wire | -1.29% | -2.83% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the HELE section they belong to.
Where else HELE is measured.
HELE earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| GNC ACQUISITION HOLDINGS (GNC) | 901 | -0.23% | 40% |
| IMPERIAL BRANDS PLC ADR (IMBBY) | 888 | 0.00% | 49% |
| BRIDGEPOINT EDUCATION (BPI) | 847 | 0.00% | 48% |
| Church & Dwight Company, Inc. (CHD) | 845 | +0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Helen of Troy Limited's median reaction calculated?
Every labeled HELE news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 852 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of HELE's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does HELE's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.