Columbia Sportswear Company (COLM) by event type
COLM moves most on analyst downgrades — a median of +0.67% at 30 minutes across 17 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the COLM overview →
How COLM reacts across 4 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,138 of 2,717 | 17 | +0.08% | 53% | +0.36% |
| Analyst downgrades 268 of 2,603 | 17 | +0.67% | 71% | +0.28% |
| Coverage initiations 847 of 2,283 | 11 | +0.12% | 100% | -0.31% |
| Rating reiterations 2,959 of 3,522 | 42 | -0.22% | 41% | -0.60% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one. 2 further classes were observed with fewer than 10 measured events and are not published.
That’s how COLM usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · COLM overview →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MEDIFAST INC (MED) | 268 | -0.15% | 41% |
| Cars.com Inc. (CARS) | 267 | 0.00% | 49% |
| Sonic Automotive, Inc. (SAH) | 267 | -0.11% | 46% |
| Buckle, Inc. (The) (BKE) | 266 | +0.01% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.