Sonic Automotive, Inc. (SAH)
SAH moved a median of -0.11% 30 minutes after news, and +0.13% by the close. How SAH actually reacts to news — the realized, point-in-time move the market made, measured across 267 labeled events over the last three years with zero look-ahead.
SAH’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 39% | 264 |
| 30-min | -0.11% | 46% | 267 |
| 60-min | -0.02% | 49% | 267 |
| to close | +0.13% | 55% | 266 |
| Middle 50% of SAH reactions | -0.97% to +0.65% |
|---|---|
| Median reaction (30-min) | -0.11% |
| Measured reactions | 267 |
Half of all Sonic Automotive, Inc. news events land between -0.97% and +0.65% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SAH reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 36 | +0.31% | 56% | +0.58% |
| Analyst downgrades | 27 | -0.17% | 48% | +0.09% |
| Coverage initiations | 18 | -0.55% | 39% | -0.26% |
| Rating reiterations | 57 | -0.08% | 42% | -0.12% |
| Price-target raises | 21 | -0.12% | 48% | +0.05% |
| Price-target cuts | 13 | -0.15% | 31% | +0.03% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how SAH ranks against every other measured name →
That’s how SAH usually reacts — get an email when it moves on news →Email me when SAH moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SAH's baseline. Nothing else.
Recent SAH events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Sonic Automotive Schedules Release of Third Quarter 2026 Financial Results | Press release | Business Wire | -0.50% | -1.37% | |
| Sonic Powersports Sets Another Sturgis Motorcycle Rally Sales Record With 1,135 Motorcycles Sold, Showcasing Strength of Expanded National Network Strategy | Press release | PR Newswire | +0.20% | +0.59% | |
| Sonic Automotive Expands Luxury Portfolio with Acquisition of Porsche Walnut Creek | Press release | PR Newswire | +0.13% | +1.04% | |
| The Presidio Group Exclusively Advised Fletcher Jones Automotive Group on the Sale of a Northern California Porsche Dealership to Sonic Automotive | Press release | Business Wire | +0.23% | +2.49% | |
| EchoPark Automotive Relocates North Houston Dealership to Better Serve Spring and The Woodlands | Press release | PR Newswire | -0.21% | +0.07% | |
| Form 10-Q SONIC AUTOMOTIVE INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -2.52% | -5.65% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Jul 30 | SEC filing · Form 8-K | SEC EDGAR | -6.12% | -4.58% | |
| Sonic Automotive Reports Second Quarter 2026 Financial Results | Press release | Business Wire | -6.12% | -4.58% | |
| Sturgis Harley-Davidson Brings Record-Breaking Inventory of 1,200+ Rally-Ready Motorcycles to the 86th Sturgis Motorcycle Rally | Press release | PR Newswire | +0.01% | +7.13% | |
| Sonic Automotive Schedules Release of Second Quarter 2026 Financial Results | Press release | Business Wire | +0.29% | +2.06% | |
| Sonic Automotive Recognized as One of America's Most Trustworthy Companies by Newsweek, Marking a 60-Year Legacy Built on Purpose, People, and Exceptional Experiences | Press release | PR Newswire | +0.06% | +4.45% | |
| Form 8-K SONIC AUTOMOTIVE INC For: May 06 | SEC filing · Form 8-K | SEC EDGAR | -0.32% | -0.77% | |
| Form S-8 SONIC AUTOMOTIVE INC | SEC filing · Form S-8 | SEC EDGAR | -0.30% | -1.79% | |
| Form S-8 POS SONIC AUTOMOTIVE INC | SEC filing · Form S-8 | SEC EDGAR | -0.30% | -1.79% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +0.04% | -1.25% | |
| Form 10-Q SONIC AUTOMOTIVE INC For: Apr 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.63% | -2.98% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | +1.42% | +8.07% | |
| Sonic Automotive Reports First Quarter 2026 Financial Results | Press release | Business Wire | +0.59% | +6.72% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Mar 27 | SEC filing · Form 8-K | SEC EDGAR | +0.71% | -1.55% | |
| Sonic Automotive Schedules Release of First Quarter and 2026 Financial Results | Press release | Business Wire | -0.29% | +0.12% | |
| Form ARS SONIC AUTOMOTIVE INC For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.24% | +3.05% | |
| Form DEF 14A SONIC AUTOMOTIVE INC For: Dec 31 | SEC filing · Form DEF | SEC EDGAR | -0.24% | +3.05% | |
| Form DEFA14A SONIC AUTOMOTIVE INC | SEC filing · Form DEFA14A | SEC EDGAR | -0.24% | +3.05% | |
| Form 10-K SONIC AUTOMOTIVE INC For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | -0.46% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Feb 18 | SEC filing · Form 8-K | SEC EDGAR | +4.42% | +16.23% | |
| Sonic Automotive Reports Fourth Quarter and Full Year Financial Results | Press release | Business Wire | +4.42% | +16.23% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.15% | |
| Sonic Automotive Schedules Release of Fourth Quarter and Full Year 2025 Financial Results | Press release | Business Wire | +0.00% | +2.20% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Sonic Automotive, Inc. (SAH) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.70% | +0.45% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sonic Automotive, Inc. (SAH) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.78% | +0.98% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Sonic Automotive, Inc. (SAH) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.20% | +1.19% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sonic Automotive, Inc. (SAH) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.09% | +0.44% | |
| Sonic Automotive, Inc. (SAH) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.02% | +0.95% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Sonic Automotive, Inc. (SAH) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | -0.31% | -3.09% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Sonic Automotive, Inc. (SAH) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.05% | +0.03% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Sonic Automotive, Inc. (SAH) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | -0.22% | +0.25% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Sonic Automotive, Inc. (SAH) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | +0.43% | -1.40% | |
| Form 10-Q SONIC AUTOMOTIVE INC For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.18% | -1.76% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Oct 23 | SEC filing · Form 8-K | SEC EDGAR | -4.83% | -8.29% | |
| Sonic Automotive Reports Third Quarter 2025 Financial Results | Press release | Business Wire | -4.83% | -8.29% | |
| Sonic Automotive Schedules Release of Third Quarter 2025 Financial Results | Press release | Business Wire | +0.39% | -1.60% | |
| SONIC POWERSPORTS SHATTERS SALES RECORDS AT THE 85TH STURGIS MOTORCYCLE RALLY | Press release | PR Newswire | +0.61% | -0.02% | |
| Form 10-Q SONIC AUTOMOTIVE INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.31% | +1.77% | |
| Form 8-K SONIC AUTOMOTIVE INC For: Jul 24 | SEC filing · Form 8-K | SEC EDGAR | -1.70% | -8.40% | |
| Sonic Automotive Reports Second Quarter 2025 Financial Results | Press release | Business Wire | -1.70% | -8.40% | |
| The New Sturgis Harley-Davidson Dealership Makes Sturgis Rally History with Limited-Edition Motorcycle Giveaway and First-Ever Sales on Main Street | Press release | PR Newswire | +0.18% | +0.61% | |
| Sonic Automotive Schedules Release of Second Quarter 2025 Financial Results | Press release | Business Wire | -0.20% | -1.13% | |
| Kerrigan Advisors Represents US Auto Trust in Sale of Jaguar Land Rover Dealerships in Newport Beach, Los Angeles, Pasadena and San Jose to Sonic Automotive | Press release | Business Wire | +0.05% | +0.86% | |
| Sonic Automotive Becomes the Largest Jaguar Land Rover Retailer in the U.S. | Press release | PR Newswire | +1.14% | +3.70% | |
| Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota | Press release | Business Wire | +0.00% | +0.09% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SAH section they belong to.
Where else SAH is measured.
SAH earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Cars.com Inc. (CARS) | 267 | 0.00% | 49% |
| Columbia Sportswear Company (COLM) | 267 | +0.32% | 62% |
| Buckle, Inc. (The) (BKE) | 266 | +0.01% | 50% |
| Pool Corporation (POOL) | 265 | -0.16% | 39% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Sonic Automotive, Inc.'s median reaction calculated?
Every labeled SAH news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 267 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 46% of SAH's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SAH's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.