Booking Holdings Inc. (BKNG)
BKNG moved a median of +0.04% 30 minutes after news, and +0.01% by the close. How BKNG actually reacts to news — the realized, point-in-time move the market made, measured across 954 labeled events over the last three years with zero look-ahead.
BKNG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 56% | 940 |
| 30-min | +0.04% | 52% | 950 |
| 60-min | +0.00% | 51% | 950 |
| to close | +0.01% | 50% | 940 |
| Middle 50% of BKNG reactions | -0.45% to +0.54% |
|---|---|
| Median reaction (30-min) | +0.04% |
| Measured reactions | 954 |
Half of all Booking Holdings Inc. news events land between -0.45% and +0.54% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How BKNG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 57 | +0.54% | 74% | +0.87% |
| Analyst downgrades | 30 | +0.18% | 53% | +0.76% |
| Coverage initiations | 35 | +0.02% | 57% | +0.68% |
| Rating reiterations | 292 | -0.04% | 46% | +0.08% |
| Price-target raises | 119 | -0.07% | 42% | -0.16% |
| Price-target cuts | 57 | +0.03% | 51% | +0.30% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how BKNG ranks against every other measured name →
That’s how BKNG usually reacts — get an email when it moves on news →Email me when BKNG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to BKNG's baseline. Nothing else.
Recent BKNG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Agoda and Emerging Travel Group Enter Strategic Partnership | Press release | PR Newswire | +1.37% | +1.68% | |
| Expect the Unexpected: Booking.com's 2027 Travel Predictions Reveal the Ultimate Travel Flex is Going Off-Script | Press release | PR Newswire | -0.07% | -2.46% | |
| Following the Flavor: Agoda Spotlights Asian Destinations Worth Tasting | Press release | PR Newswire | -0.07% | -2.46% | |
| Booking Holdings Launches Vayo with Planned $100M Investment | Press release | PR Newswire | +0.16% | +2.25% | |
| Booking.com Reveals Nine Travel Predictions for 2027 | Press release | PR Newswire | -0.03% | +0.74% | |
| Priceline Reveals 2027 "Where to Next?" Travel Trends Report as Americans Find New Ways to Make Every Trip Count | Press release | PR Newswire | +1.02% | -1.12% | |
| Chasing the Crunch: Agoda Spotlights Under-the-Radar Asian Destinations for Autumn Foliage Season | Press release | PR Newswire | -0.34% | +0.13% | |
| Agoda Partners with Marina Bay Sands on Bespoke Flagship Store for Experience-Led Travel | Press release | PR Newswire | +1.05% | +3.58% | |
| Booking Holdings to Webcast Third Quarter 2026 Financial Results on November 3 | Press release | PR Newswire | +0.58% | -0.65% | |
| OpenTable and Visa Extend Their Agreement in the U.S., Mexico and Canada | Press release | PR Newswire | +0.58% | -0.65% | |
| Agoda Reveals Growing Asian Appetite for Germany's Oktoberfest | Press release | PR Newswire | -0.70% | -1.35% | |
| KAYAK Unwraps the 2026 Holiday Travel Sweet Spots and Savings | Press release | PR Newswire | -0.09% | -1.26% | |
| Agoda's Guide to Anime Destinations Across Asia | Press release | PR Newswire | -1.01% | -0.07% | |
| Lola, the AI Assistant for Experiences, Debuts With New Membership Plans and Travel and Lifestyle Partners | Press release | Business Wire | -1.12% | -0.87% | |
| OpenTable’s Inaugural Canadian Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever | Press release | GlobeNewswire | -0.42% | -0.64% | |
| OpenTable's Inaugural U.S. Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever | Press release | PR Newswire | -1.12% | -0.87% | |
| Agoda Brews Up Six Asian Escapes for Coffee-Loving Travelers | Press release | PR Newswire | -0.37% | +0.84% | |
| Agoda maps Asia's dance-floor trail: Six destinations for travelers who follow the beat | Press release | PR Newswire | -0.24% | +3.13% | |
| Agoda Unveils 2026 Return Visitor Ranking: Tokyo Is Asia's Most Revisited City | Press release | PR Newswire | -0.37% | +0.84% | |
| Agoda Releases AI Developer Report 2026: Agentic AI Adoption Outpaces Enterprise Readiness Across Southeast Asia and India | Press release | PR Newswire | +0.96% | +0.08% | |
| Agoda Partners with Capella Hotel Group to Bring Award-Winning Luxury Stays to More Travelers | Press release | PR Newswire | -3.01% | -3.68% | |
| School Holiday, Grown-Up Edition: Agoda Spotlights Malaysian Escapes for Adults Who Need a Break Too | Press release | PR Newswire | -3.01% | -3.68% | |
| Agoda and Hoshino Reflect on Partnership: 'Trust and Feedback Were Key' | Press release | PR Newswire | -1.35% | -4.56% | |
| Spiritual Journeys and Southeast Asian Escapes Mark Indian Travel Interest in September: Agoda | Press release | PR Newswire | -0.20% | +0.75% | |
| Agoda Reveals Flexible Work Is Reshaping Travel, Fuelling Interest in Extended Overseas Stays Among Thai Travelers | Press release | PR Newswire | -0.71% | -0.90% | |
| Agoda Reveals Sustained Intra-Regional Travel Interest Across Southeast Asia | Press release | PR Newswire | -1.57% | -1.43% | |
| Agoda Begins Limited Public Beta of New AI Assistant That Turns Travel Ideas into Bookable Trips | Press release | PR Newswire | -0.20% | -0.98% | |
| Travel Together, Stay Together? Booking.com Invites Travelers to Test Compatibility Through Curated Trips - "Turbulence Tests" - at Partner Hotels Across the U.S. | Press release | PR Newswire | +0.17% | -0.44% | |
| Agoda Astrological Travel Guide: Hidden Gems in Asia for Every Star Sign | Press release | PR Newswire | +2.47% | -0.92% | |
| After a Long Year, Malaysians Are Looking for More Ways to Get Away, Agoda Finds | Press release | PR Newswire | -0.97% | -1.07% | |
| Agoda Partners Kaohsiung City Government to Support Global Tourism Recognition | Press release | PR Newswire | +0.89% | +1.50% | |
| Agoda Highlights Asia's Emerging Havens for Sleep Tourism | Press release | PR Newswire | +0.89% | +1.50% | |
| Agoda Reveals Vietnamese Travelers' Most-Searched Destinations for the National Day Holiday | Press release | PR Newswire | -2.20% | -5.72% | |
| Agoda Unveils South Korean Travelers' Top Domestic and International Destinations for Chuseok Holiday | Press release | PR Newswire | -2.20% | -5.72% | |
| Agoda Reveals Growing Travel Interest for 2026 Silver Week in Japan, Driven by First Five-Day Holiday in 11 Years | Press release | PR Newswire | -0.08% | -0.36% | |
| Agoda Named Official Travel Partner of Eurovision's Inaugural Asian Edition | Press release | PR Newswire | -0.23% | +1.23% | |
| Agoda Reveals Growing Travel Interest Ahead of One of Asia's Leading Sporting Events to Be Held in Japan in Fall 2026 | Press release | PR Newswire | +0.37% | -2.72% | |
| Mid-Autumn Festival Long Weekend Domestic Tourism Interest Doubles! Agoda Reveals Taiwanese Head for the Mountains and Seas, Green Island Searches Increase 4.5x | Press release | PR Newswire | -0.09% | -1.47% | |
| Goa Tops Accommodation Searches for the Rakshabandhan and Janmashtami Long Weekend, Reveals Agoda | Press release | PR Newswire | -1.20% | -2.16% | |
| Agoda Spotlights Asia's Best "Skip-Gen" Destinations for Grandparents and Grandchildren Alike | Press release | PR Newswire | -1.31% | -2.46% | |
| Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference | Press release | PR Newswire | +0.25% | -2.59% | |
| OpenTable Launches Its Largest Suite of New and Updated Product Features for Restaurants | Press release | PR Newswire | +0.25% | -2.59% | |
| Agoda and NTT DATA Advance Renewable Energy and Data Center Efficiency in Singapore | Press release | PR Newswire | +0.25% | -2.59% | |
| Booking Holdings Inc. to Present at the Citi 2026 Global TMT Conference | Press release | PR Newswire | -0.76% | -0.15% | |
| Agoda Reveals Europe's 2026 Summer Travel Interest to Asia: Thailand Leads, Indonesia Rises to Second and Vietnam Climbs | Press release | PR Newswire | +0.18% | -1.00% | |
| Lesser-known Festivals Highlights New Opportunities for Local Stays, Agoda Says | Press release | PR Newswire | +0.43% | +1.68% | |
| Agoda Unveils Agoda Partner Portal as the Refreshed Platform's Role in Property Management Expands | Press release | PR Newswire | +0.59% | -2.96% | |
| The Rise of the Run-cation: Thai travelers are increasingly drawn to top marathons across Asia, reveals Agoda | Press release | PR Newswire | +0.59% | -2.96% | |
| Agoda and Singapore Tourism Board Expand Partnership to Boost Demand and Tech Transformation in Tourism | Press release | PR Newswire | -0.09% | -0.40% | |
| Agoda Launches AI-Powered Room Grid Bot to Help Travelers Decide Which Room to Book | Press release | PR Newswire | -0.59% | +0.28% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the BKNG section they belong to.
Where else BKNG is measured.
BKNG earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA) | 977 | -0.03% | 44% |
| VITAMIN SHOPPE (VSI) | 961 | 0.00% | 41% |
| Ballantyne Strong, Inc. (BTN) | 950 | 0.00% | 43% |
| JC PENNEY (JCP) | 946 | 0.00% | 50% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Booking Holdings Inc.'s median reaction calculated?
Every labeled BKNG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 954 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of BKNG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does BKNG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.