VITAMIN SHOPPE (VSI)
VSI moved a median of 0.00% 30 minutes after news, and -0.01% by the close. How VSI actually reacts to news — the realized, point-in-time move the market made, measured across 961 labeled events over its full measured history with zero look-ahead.
VSI’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 42% | 922 |
| 30-min | 0.00% | 41% | 925 |
| 60-min | 0.00% | 44% | 925 |
| to close | -0.01% | 45% | 926 |
| Middle 50% of VSI reactions | -0.88% to +0.52% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 961 |
Half of all VITAMIN SHOPPE news events land between -0.88% and +0.52% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when VSI moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to VSI's baseline. Nothing else.
Recent VSI events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| The Vitamin Shoppe® Opens New Retail Destination for Wellness in Saratoga Springs, Utah | Press release | PR Newswire | — | — | |
| From Fiber to Flavor: The Vitamin Shoppe Unveils Five Defining Trends Shaping the Next Era of Health and Wellness | Press release | PR Newswire | — | — | |
| The Vitamin Shoppe® Appoints Retail Veteran Kate Vukelich as Executive Vice President and Chief People Officer | Press release | PR Newswire | — | — | |
| The Vitamin Shoppe® Fuels the "Old Glory Ultra Relay" with Team RWB to Support Veterans | Press release | PR Newswire | — | — | |
| The Vitamin Shoppe® Unveils First-of-its-Kind Supplement Line Formulated for GLP-1 Users | Press release | PR Newswire | — | — | |
| The Vitamin Shoppe® Unveils "Hometown Stores" Concept, Partnering with Top Sports Nutrition and Supplement Brands to Create Dynamic, Local Retail and Marketing Showcases | Press release | PR Newswire | — | — | |
| Imaraïs Beauty Launches New Wellness Gummies Exclusively at The Vitamin Shoppe® as Part of the Retailer's Innovative "Beauty from Within" Supplement Concept | Press release | PR Newswire | — | — |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the VSI section they belong to.
Where else VSI is measured.
VSI earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Quotient Technology Inc. (QUOT) | 983 | 0.00% | 49% |
| Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA) | 977 | -0.03% | 44% |
| Booking Holdings Inc. (BKNG) | 954 | +0.04% | 52% |
| Ballantyne Strong, Inc. (BTN) | 950 | 0.00% | 43% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is VITAMIN SHOPPE's median reaction calculated?
Every labeled VSI news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 961 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 41% of VSI's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does VSI's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.